iKineo grows Gateway Theatre of Shopping's innovative CRM programme

iKineo launched Gateway Imagine in December 2007, and it has continued to go from strength to strength, directly engaging and adding value to thousands of shoppers through multiple channels including web, mobile, email, in-field teams, events, bio-metric kiosks, and in-mall media.

Doug Mayne, Regional Marketing Manager for Primedia Lifestyle, says, “Innovation is a key business driver for Gateway and the programme was designed to embrace this from the start. It has grown from strength to strength since the launch and the benefits of a 22 000 strong database are beginning to deliver great results. The VIP component of the Seether campaign was a great example of offering our members more than they could imagine with 10 lucky winners enjoying a limousine ride and getting the chance to meet the band. We are looking forward to several exciting initiatives for the remainder of 2008 to take the programme to even greater heights.”

Giles Ritten, iKineo Account Director: “The Imagine programme is a very exciting one, as we are exploring CRM across an entire shopping centre environment - something not many people have done. Working with the Primedia Lifestyle team is a great experience, and we are looking forward to the growth and success of the Imagine programme in the years ahead.”

Imagine continues to expand the breadth and depth of iKineo's innovative CRM work. Since 2000, iKineo has been igniting profitable relationships between brands and people, and has serviced leading multinational brands including Nokia, Jack Daniels, Coca-Cola, Moët & Chandon, Old Mutual, Dunhill, Lucky Strike, Southern Comfort, Hennessy, Famous Grouse and others.