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Marketing & Media Africa

Africa's winning ways

Good news for the state of journalism on the continent: All four South African journalists nominated for the landmark 20th CNN MultiChoice African Journalist Awards 2015 won their respective categories. The top prize went to Burkinabé journalist Hyacinthe Boowurosigue Sanou, writes Thinus Ferreira.

Looking to further ways Africa can grow exponentially, Tiisetso Maloma offers the first part of a series focused on providing innovatively and freely without trying to rope in perceived gatekeepers. Maloma says the key lies in an online shipping system that quotes buyers instantly, to anywhere in the world, as well as teaching coding to primary school kids.

Sticking with the topic of innovation, Jacques van Wyk writes that interactive print is crucial to direct marketing. This is based on insights gleaned from a white paper released by PwC that shows mobile elements in marketing campaigns are becoming an industry standard, with up to 88% of South Africans now having mobile internet access and mobile accounting for more than 50% of all global e-commerce traffic.

Great advice, whether your target audience is based on the continent or further afield.

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Weekly top stories
SA journos win all their categories at CNN MultiChoice African Journalist Awards

Thinus Ferreira

All four South African journalists nominated for the landmark 20th CNN MultiChoice African Journalist Awards 2015 won their respective categories in the prestigious competition... Read

Two ways for Africa to grow exponentially (Part 1)

Tiisetso Maloma

One way to define Africa's challenge is a lot of us do not know how to embed ourselves in the world economy, provide innovatively and freely without trying to rope in perceived gatekeepers... Read

Interactive print is crucial to direct marketing, says white paper

Jacques van Wyk

Mobile elements in marketing campaigns are becoming an industry standard, which is not surprising considering that PwC predicts 88% of South Africans have mobile Internet access... Read

Biz Takeouts
SOUTH AFRICA
[Biz Takeouts Podcast] 152: IMC Conference Johannesburg with Jonty Fisher
On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Jonty Fisher about the IMC Conference Johannesburg... read
Marketing
SOUTH AFRICA
Simple solutions for growth: Rules for winning marketing in Africa

Marilyn Dutlow Munga

With a population of 1,1 billion people, 65% under the age of 35, growing economies and increasing middle class spending power, Africa is every marketer's dream... read

The 4th Annual Africa Risk and Investment Forum

Join us at the 4th Annual Africa Risk and Investment Forum along with leading business decision-makers and thought leaders on Thursday, 22 October 2015 at Deloitte Place, Johannesburg. Find out more here.



Advertising
AFRICA
How to build a strong agency network in Africa

Graham Cruikshanks

What makes a strong and effective African network? Is it the number of partnerships that have been established with local agency businesses in Nigeria, Kenya or Ghana...? read
SOUTH AFRICA
[African Cristal 2015] Have more fun and exit the safe zone

Leigh Andrews

The African Cristal 2015 Awards showed a high level of predictability in SA films, says Alistair King, Chief Creative Officer of King James Group, but all is not lost - we simply need to use our own subject matter... read
SOUTH AFRICA
[African Cristal 2015] Lessons for African creatives

Leigh Andrews

The African Cristal 2015 prove that African awards are being taken far more seriously than before. The call is to do great work based on smart, relevant ideas that tell the authentic African story... read
SOUTH AFRICA
African Cristal 2015 prizelists are out!
Branding
SOUTH AFRICA
Apple tops the 2015 Interbrand Best Global Brands report
The 16th annual Best Global Brands report has been released by Interbrand. The report identifies the 100 most valuable brands around the world... read
Digital
ZIMBABWE
Microsoft wants to invest in Zim

Chris Muronzi

Global technology giant Microsoft Corporation has pledged to invest millions in Zimbabwe's private and public sectors despite the problems dogging the economy... read
SOUTH AFRICA
NFV and SDN provide solutions for African network operators with low coverage yet high capacity demands

Issued by AfricaCom

Network Functions Virtualisation and Software Defined Networking offer new ways for telecom operators to design, build, operate and manage information networks... read
AFRICA
Facebook, Eutelsat in African Internet satellite hook-up
European satellite operator Eutelsat Communications and social media giant Facebook said Monday they are working jointly to deliver satellite broadband Internet to connectivity-hungry sub-Saharan Africa... read
Entrepreneurship
AFRICA
More innovation hubs needed
Innovation hubs such as the Co-Creation Hub in Lagos, the Jozihub in Johannesburg and the Impact Hubs spread across Africa continue to be great sources of support for entrepreneurship and youth empowerment... read
SOUTH AFRICA
Barclays Africa launches third accelerator programme
Barclays Africa has launched Rise, a global start-up community pioneering financial services and unlocking Africa's potential. It allows Africa's innovators and start-ups the ability to scale their ideas in new markets following the launch... read
Events & Conferencing
NIGERIA
New categories added to the Nigeria Technology Awards 2015
The Nigeria Technology Awards 2015 have added new categories to the event. This year's event will take place at the Ace-Olivia Hall, City Mall, Lagos, Nigeria on the 21 November, 2015... read
SOUTH AFRICA
The 4th Annual Africa Risk and Investment Forum

Issued by Frontier Advisory

Join Frontier Advisory at the 4th Annual Africa Risk and Investment Forum along with leading business decision-makers and thought leaders on Thursday, 22 October 2015 at Deloitte Place, Johannesburg. Find out more and register... read
Magazines
AFRICA
Vote for Forbes Africa's 2015 Person of the Year
Public voting has opened for the shortlist of the Forbes Africa 2015 Person of the Year nominees. Scheduled to take place in Nairobi, Kenya at the end of November this year... read
Mobile
AFRICA
Mobile contributes US $100bn to sub-Saharan Africa
The GSMA launched the Mobile Economy Report for sub-Saharan Africa 2015 at Mobile - 360 in Cape Town, yesterday, 8 October 2015... read
NIGERIA
Zero Rate App launched in Nigeria by Jumia, MTN
To reduce data costs and boost e-commerce in Nigeria, Jumia, an online shopping destination has launched its free internet service with MTN... read
NIGERIA
Three key reasons to avoid budget android phones

Nkem Ndem V

Android phones have seen a lot of amendments since it advent. From improved hardware to sophisticated operating systems and downgrades as well for budget types... read
Online Media
AFRICA
Africa.com extends African Media Agency's reach into US
Africa.com and the African Media Agency (AMA) have announced a strategic collaboration that strengthens AMA's reach to an educated American audience, curious about Africa and keen to explore investment opportunities... read
Social Media
UGANDA
Virtual tourism in Uganda

Edgar R. Batte

A new campaign codenamed Koikoiug has kicked off. It comprises a team of 'Instagrammers' who go out to capture sceneries of different towns... read
SOUTH AFRICA
African growth opportunity is a tweet away

Sean Riley

The African business landscape is evolving at a rapid pace. Africa has always been a mobile-centric hub, and with operators about to launch $30 smartphone handsets, the perfect storm is rapidly approaching... read
SOUTH AFRICA
How to optimise Twitter for SEO

Charles Mburugu

A few years back, the question was whether to go for search marketing or social media marketing. People did not understand how social data could be used for SEO purposes... read
Media Freedom & Right to Know
SOMALIA
Somali journalist arrests condemned: rights group
MOGADISHU, SOMALIA: Somali journalists and rights groups on Tuesday condemned the arrest of two colleagues and the closure of a key television station by the government... read
TV
AFRICA
Orange Digital Ventures invests in Afrostream
Orange Digital Ventures (www.digitalventures.orange.com) announces its participation in the funding of Afrostream, a subscription video on demand service (SVOD) of African, African-American and African-Caribbean films and television series... read
SOUTH AFRICA
No joke: DStv viewership record broken by The Daily Show with Trevor Noah
International
SOUTH AFRICA
Facebook says no to 'dislike' button but tests 'sad' and 'angry' ones
DUBLIN, IRELAND: Facebook will begin testing a new feature allowing users in Ireland and Spain to express a range of emotions on posts starting on Friday - but there will be no "dislike" button, the social network said... read
SOUTH AFRICA
Twitter makes it easier to grab onto hot 'Moments'
SAN FRANCISCO, USA: Twitter made it easier on Tuesday to seize hot tweets and high-profile posts from the flood of real-time commentary at the one-to-many messaging service... read
UNITED STATES
Google morphs into Alphabet as new plan takes shape
More International
Business
SOUTH AFRICA
Private broadcasting the solution for internal communications

Brad Willson

There's no doubt as to the importance of getting internal communications right... read
SOUTH AFRICA
Why are travellers still stuck on SIM cards?

Craig Lowe

Mobile connectivity is a major priority for travellers, but many South Africans are still using outdated and overly expensive means to stay connected on the move... read
SOUTH AFRICA
Three vital truths about running a business

Steven Cohen

Management textbooks and the business press are full of advice about creating entrepreneurial business models, shaking up markets, and offering game-changing customer experiences... read
Jobs offered



New events to diarise
The 4th Annual Africa Risk and Investment Forum - 22 Oct 2015, Johannesburg
The 4th Annual Africa Risk and Investment ForumJoin us at the 4th Annual Africa Risk and Investment Forum along with leading business decision-makers and thought leaders to discuss sub-Saharan Africa's economic growth. Read more >>



Retail Congress Africa
i2i Events Group - 3 Nov 2015 to 4 Nov 2015, Cape Town


Marketing Analytics Conference 2015
Trade Conferences International - 4 Nov 2015 to 5 Nov 2015, Johannesburg


The Business Excellence Forum and Awards
ActionCOACH SA - 5 Nov 2015 to 6 Nov 2015, Johannesburg


Reputation Management Conference
Reputation Matters - 6 Nov 2015, Cape Town


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