All about African entrepreneurship
It's exciting business times ahead as Orange launches the
continent's first mobile crowdfunding platform in Côte d'Ivoire. Orange is also getting involved with the social innovation approach instigated by HelloAsso. Orange Money further proves its worth in sub-Saharan Africa, where less than 24 % of the population has a bank account, whilst more than 80% of inhabitants have a mobile phone.
Then, the
benefits of entrepreneurship are explained by Ngugi Mungai, who elaborates on tips from renowned mogul Vimal Shah, such as learning how to claim authenticity and expression in a common market place that is very competitive.
Nkem Nkem V also shares the
top social media tools for social media managers in Nigeria, with certain social media management tools simplifying the social media management process by letting users promptly reply messages on social, monitor all social accounts in one place, schedule posts in advance and analyse online activity.
Great reads to boost your business savvy.
Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | |
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 | On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Bradley Stern, Adidas Director Brand Activations... read more>> |
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 | Ngugi Mungai Assessment and reward programs are important concepts that can help an entrepreneur drive performance in the business... read more>> |
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 | The theme of the first jointly hosted conference by the Marketers Association of Zimbabwe (MAZ) and Institute of Marketing Management South Africa (IMM) Interface 2015 is, 'Inspiring African Marketing Development'... read more>> |
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Eugene Yiga |
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 | It's official - Publicis Groupe has acquired The Creative Counsel in a move set to scale up its African expansion... read more>> |
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 | Roundbob.com, an online platform, has been formed to promote local tourism through online marketing. read more>> |
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 | Ngugi Mungai Kenyan small and medium enterprises can increase productivity by using some technology products that are in the market currently... read more>> |
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 | Leigh Andrews Looking for an example of something game changing for the realm of e-commerce in Africa? Look no further than the i-Pay Payment Solution, an innovative tech business. CEO Thomas Pays talks us through the importance of self-belief and slight insanity when launching any business... read more>> |
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 | The organisers of the Nigeria Technology Awards, 2015 have announced that this year's event will take place at the Ace-Olivia Hall, City Mall, Lagos, Nigeria on the 21 November, 2015... read more>> |
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 | APO will award one African journalist/blogger with transport, accommodation and a daily allowance to attend the 2015 edition of AfricaCom - the biggest and best tech event in Africa... read more>> |
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 | The Association of African Exhibition Organisers (AAXO) is offering an Exhibitor Training Day at the Sapphire Room, Ticketpro Dome on Wednesday 14 October 2015 at 8.30am... read more>> |
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 | More than 600 media leaders attended the 7th Annual MOST Awards ceremony at the Linder Auditorium on 9 September... read more>> |
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 | MTN Uganda has announced the launch of cross-border mobile money transfer services between Rwanda and Uganda. This new service will allow customers in both countries to transact via Mobile Money without having to change currencies... read more>> |
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 | Issued by Right Stuff The portable Demo Stand, made entirely from aluminium for strength and light weight, is ideal for in-store and mall promotions... read more>> |
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 | Louise Marsland If brands prize reaching consumers across all touch points wherever they are, why do media still have to justify using print to do the same?... read more>> |
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 | The Alliance for Accelerating Excellence in Science in Africa (AESA) is a new initiative that aims to help drive Africa's research agenda and build scientific capacity across the continent... read more>> |
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 | Following the creation of Springleap's creative insights division in January 2015, the company has announced the launch of its Creative Insights Platform... read more>> |
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 | Facebook has shared new statistics revealing that 2.2 million Kenyans use Facebook every day and 4.5 million each month, while 7.1 million Nigerians use Facebook daily and 15 million are active every month... read more>> |
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 | Issued by Nielsen Overall, South African confidence is more pessimistic than its sub-Saharan African counterparts although Nielsen SA MD Craig Henry points out that consumer confidence does not correlate to ability to spend or affluence, in fact more the inverse... read more>> |
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 | Danette Breitenbach The 2nd African Retail Development Index, released on Tuesday, serves to emphasize once again that Africa has to be viewed as a set of different countries... read more>> |
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 | AT Kearney's 2015 African Retail Development Index (ARDI) reconfirms the potential of many nations throughout Africa. Not just oft-discussed markets like Nigeria and Ghana, but also small, dynamic markets such as... read more>> |
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 | Sales are at the heart of any business and driving these goes beyond the marketing function. A recent Nielsen research report revealed that nearly 69% of people around the world believe face-to-face interactions are being replaced with electronic ones... read more>> |
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 | WASHINGTON, USA: Journalists and other public figures can now offer live video to their followers on Facebook, which announced plans Thursday to broaden the streaming service... read more>> |
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 | The 24th ADC Europe Awards competition has announced that names of the juries and some of their presidents. The 2015 Awards will take place in Barcelona from 15-17 October as part of the second European Creativity Festival... read more>> |
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 | SAN FRANCISCO, USA: Apple is bolstering its money-pumping iPhone line while looking to dive deep into businesses with iPads and dominate living rooms with Apple TV hardware tuned to app-loving lifestyles... read more>> |
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| More International |
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 | Biotech Africa exhibited at the recent Medic East Africa Exhibition and Congress and, judging by the 150 healthcare delegates that lined up every day to speak to the team, it was a success. read more>> |
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| More Africa |
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 | Douglas Kruger Last year, I found myself on a squeaky leather couch in a TV studio along with a representative from Yellowwood marketing agency. We got to chatting about the respective reasons for our interviews... read more>> |
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Wayne Dyer "There is no scarcity of opportunity to make a living at what you love; there's only a scarcity of resolve to make it happen." W. C. Fields "Attitude is more important than the past, than education, than money, than circumstances, than what people do or say. It is more important than appearance, giftedness, or skill." Francis Bacon "The wise man will make more opportunities than he finds." |
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