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Marketing & Media Africa

Radio still tops for news in Zimbabwe...

A new survey by Afrobarometer in partnership with Zimbabwe's Mass Public Opinion Institute (MPOI), revealed on Thursday that a third of Zimbabweans still prefer to get their news from the radio, with only 10% checking social media for news every day.

Moving further afield, Louise Marsland's latest [TrendTalk] column investigates whether brands can truly unlock the sharing economy, as explored in PricewaterhouseCoopers' ground-breaking research into this recent economic phenomenon.

Rounding out the thought leadership this week, Sherry Zameer explains the power of mobile marketing, listing the 'old school sledgehammer marketing approach' as a pitfall to avoid in this time of personalisation and relevance.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories
Zimbabweans still prefer radio for news - poll

A third of Zimbabweans still prefer to get their news from the radio, with only 10% checking social media for news every day, results of a new survey showed on Thursday...

Read more >>



[TrendTalk] Can brands unlock the sharing economy?

Louise Marsland

Can current business models unlock opportunities within 'the sharing economy', which is a real threat to businesses within the industries in which sharing models are gaining favour?...

Read more >>



The power of mobile marketing

Sherry Zameer

There are more than seven billion mobile phones worldwide. Always on and accessible everywhere, mobile devices have become central to people's lives.

Read more >>





Biz Takeouts
SOUTH AFRICA
[Biz Takeouts Podcast] 130: This is Me, EFC Africa and Zwipit
On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Cairo Howarth, Keiren Jacobson, Mark Chirnside and Felix Martins... read more>>
Marketing
SOUTH AFRICA
TLC Marketing Africa appoints new Partnership and Content Director

Issued by TLC Marketing Worldwide

Ntsiki Balfour will head up the Partnership and Content division of TLC Marketing, responsible for the strategic direction of TLC's partner relations, both for independent networks and key brand partnerships... read more>>
SOUTH AFRICA
@Marketing4Youth #Africa

Charles Foster and Ilse Dinner, Issued by Millward Brown

Brands should have a bad case of FOMO* when it comes to marketing to the youth in Africa, because if you engage with the youth market now, you could potentially have a customer for life... read more>>
CSI
SOUTH AFRICA
SA schools get International Space Station inspiration with OSAAT
Want to inspire SA scholars? Think you can go one better than a live Russian cosmonaut broadcast while directly over Africa? Read on... read more>>
Digital
ZIMBABWE
Zimbabwe: Govt to meet digitalisation deadline

Diana Nherera

Government will meet the June 17 digitalisation deadline when the country is expected to switch from analogue to digital broadcasting, Deputy Minister of Information, Media and Broadcasting Services, Senator Monica Mutsvangwa, told Parliament last Thursday... read more>>
Events & Conferencing
AFRICA
She Leads Africa launches 2015 Entrepreneur Showcase
LAGOS, NIGERIA: She Leads Africa has announced the launch of its second annual Entrepreneur Showcase for the most talented female entrepreneurs across Africa... read more>>
SOUTH AFRICA
Mediatech Africa comes to the Dome in July
The Ticketpro Dome in Johannesburg will host Mediatech Africa, one of the largest media and entertainment technology trade shows for southern Africa, from 15 to 17 July 2015... read more>>
Magazines
AFRICA
Jovago partners with Ventures Africa
Media
LIBERIA
Frontpageafrica shortlisted for Special One World Award
The three contenders for the One World Media Special Award 2015 announced on Thursday are: FrontPageAfrica (Liberia), Tribal News Network (Pakistan) and Welad ElBalad (Egypt)... read more>>
AFRICA
Finalists for the 2015 APO Energy Media Award announced
DAKAR, SENEGAL: Six African journalists have been selected as finalists in the 2015 APO Energy Media Award. The first-place winner will travel to Dubai to attend the Africa Energy Forum... read more>>
AFRICA
Africans back media freedom, says survey
Most Africans want the media to play a watchdog role, and support its right to publish what it wants without government interference, says a new analysis of African public opinion... read more>>
ANGOLA
Angola: 9th edition of National Journalism Award launched
AFRICA
Nigerian lawyer appointed editor of international journal
Mobile
MALAWI
Airtel, Nexva to launch Malawi's mobile app store
Leading telecommunications services provider, Airtel Malawi, has announced a strategic partnership with neXva to launch Airtel branded mobile app stores in Malawi... read more>>
AFRICA
Facebook, Tigo partnership gives Tanzanians free access

Baraka Jefwa

Tigo Tanzania has announced a partnership with Facebook in which all its customers in the country will get free access to Facebook services in English and a new Kiswahili version... read more>>
Online Media
SOUTH AFRICA
Chris Roper's 'night, Knight' announcement gets social media buzz
Social media is buzzing with the news that Mail & Guardian Online's editor-in-chief of six years, Chris Roper, has resigned... read more>>
SOUTH AFRICA
Celebrating the 2015 African Blogger Award winners!
The winners of the second annual African Blogger Awards were announced on 5 May 2015, with South Africans dominating the pack... read more>>
KENYA
Silvia Njoki scoops Blogger of the Year 2015 at Bake Awards

Lilian Mutegi

The annual BAKE (The Bloggers association of Kenya) awards took place Saturday night at Hotel Intercontinental. Silvia Njoki of the fashion and style blog Silvianjoki.com was awarded the blogger of year title... read more>>
Retail
TANZANIA
Tanzania: E-commerce continues to win hearts

Masembe Tambwe

Convenience, variety and at times an easy diversion from unforeseen circumstances have been highlighted as some of the contributing factors to increased retail in e-commerce in the country... read more>>
AFRICA
Doing business in Africa - role of technology
DHL held its 5th annual Global Technology conference in April 2015, featuring a number of key sessions on doing business in Africa... read more>>
NIGERIA
Your trademark is not enough for you to freely trade in Nigeria
SOUTH AFRICA
Botswana's Choppies to list on JSE

Sikonathi Mantshantsha

SOUTH AFRICA
Africa, the final frontier... in luxury
Media Freedom & Right to Know
NAMIBIA
Namibia again tops African press freedom charts
Namibia has moved five places on the global press freedom charts, becoming 17th in the world, while clinging onto its top spot in Africa - for the fourth year running... read more>>
BURUNDI
Access urges action on Burundi's internet shut down

Lilian Mutegi

Access, a global human rights group, has appealed to the United Nations and the African Union to intervene in the Burundian government's decision to block mobile social media amid protests... read more>>
TV
KENYA
Kenay: Safaricom launches its digital TV boxes

Margaret Njugunah

NAIROBI: Safaricom is the latest firm to enter the highly competitive digital TV sphere. The company launched its Set Top Boxes, which will enable subscribers to view TV content and also access the Internet... read more>>
International
UNITED STATES
Google adds food-ordering feature to mobile search
SAN FRANCISCO, USA: Google added a feature that lets people in the US order food directly from mobile searches for local restaurants... read more>>
UNITED STATES
Oculus virtual reality headsets set to ship in 2016
SAN FRANCISCO, US: Oculus, the virtual reality firm acquired by Facebook last year, said on Wednesday it would begin shipping its Oculus Rift headset to consumers early next year after years of development... read more>>
AFRICA
Terragon Group invests in Asia's BIZense and Adatrix
Africa's digital media company, Terragon Group, has invested in Singapore-based Advertising Technology Company, BIZense, and the company behind the innovative mobile ad platform and audience data monetisation solution, Adatrix. read more>>
UNITED STATES
Finalists announced for 2015 New York Festivals Advertising Awards
NEW YORK, US: New York Festivals International Advertising Awards competition, honouring the world's best advertising, has announced the 2015 finalists... read more>>
UNITED STATES
'Students Can Become Judges' contest launches for New York Festivals
UNITED KINGDOM
New category for LIA awards
More International
Government news
SOUTH AFRICA
African ministers unite to develop continent's tourism
PRETORIA: Growth and development of tourism in the African continent is at the top of the agenda during the African Tourism Ministers roundtable discussion on the eve of the official opening of the Tourism Indaba in Durban on Friday... read more>>
BURKINA FASO
Burkina Faso bank chief arrested for embezzlement
OUAGADOUGOU: The head of one of Burkina Faso's largest banks has been arrested on suspicion of having embezzled billions CFA francs, a source close to the investigation said. read more>>
NIGERIA
Nigeria borrows to pay salaries with cash crunch worsening
ABUJA, NIGERIA: A cash shortage caused by low oil prices has forced Nigeria to borrow heavily through the early part of 2015, with the government struggling to pay public workers, officials said on Wednesday... read more>>
SOUTH AFRICA
SAA's unfair competitive advantage

Tralone Khoza

More Government news
Jobs offered


New events to diarise
Mobile Business Seminar
Knowledge Integration Web (Pty) Ltd - 28 May 2015, Windhoek

Attractions Africa Conference 2015
Attractions Management - 3 Jun 2015 to 4 Jun 2015, Cape Town

VAS Africa
Informa - 30 Jun 2015 to 1 Jul 2015, 146 Rivonia Rd

CIMEX, Congo International Medical Expo
Manikongo AfriVision - 15 Jul 2015 to 17 Jul 2015, Kinshasa

IABC Africa 22nd Annual Conference
IABC Africa Region - 29 Jul 2015 to 31 Jul 2015, Johannesburg

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Edgar Winter
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