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Are you grabbing the OOH opportunity? Tatenda Chiweshe reckons there are lots of opportunities in the Zimbabwean OOH advertising environment. According to him, there is a massive opportunity in digital screens, as well as gantries and indoor advertising, point of sale, activations and transit media. In her weekly Trends Africa column, Louise Marsland asks whether marketing has a marketing problem. She reckons there is now a paradigm shift of 'authenticity' and 'truth' needed. Last week in the Loeries Creativity Q&A, Sindy Peters chatted to Yaw Nsarkoh, MD of Unilever Nigeria. Other news highlights over the past week included Telkom Kenya appointing a new CEO and 13 telecoms operators declared inactive by the NCC. Bizcommunity would also like to extend condolences to the family, friends and colleagues of Nigerian journalist, Dimgba Igwe, who died tragically at the age of 58. Last, but not least, if you missed last week's Biz Takeouts show, make sure you listen to the podcast which is now available. That's all from me, have a great week! Cheers! Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Weekly top stories |
| [Tatenda Chiweshe] I have been visiting Harare over the past year and am always perplexed by the number of new outdoor advertising sites each time. Given that the economy is stagnant and... read more>>
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Louise Marsland Marketing has changed in this digital era, but outside of the colourful new open plan marketing divisions, does anyone else understand the paradigm shift of 'authenticity' and 'truth' that is now needed? Read more >> | [Johan Walters, Issued by Digital Narrative] We all know that traditional marketing has evolved significantly. Having worked in the digital marketing industry for over a decade, I've seen new media continue to develop considerably and introduce AR marketing... Read more >> | Vetting is one major assignment that binds the regulatory arm of advertising, Advertising Practitioners Council of Nigeria (APCON) and its critical stakeholders together... Read more >> |
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 | On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding chatted to Mike Wronski, Fred Roed and Oresti Patricios... [twitterfall] read more>> | |  | Biz Takeouts show host, Warren Harding, donned a tie and gathered the Biz Takeouts camera crew to see what was going on at #MobileRocks Cape Town... read more>> | | |
 | Issued by The Loeries In this week's exclusive Loeries Creativity Q&A series for Bizcommunity.com, Sindy Peters chats to Yaw Nsarkoh, MD of Unilever Nigeria... read more>> | | |
 | Underprivileged schoolchildren are reportedly to benefit from the recent donation of SkyVision's satellite connectivity solutions to further support students at Ghana's Crossover International Academy... read more>> | | |
 | Mfonobong Nsehe, writing on Forbes Africa, reports that an African multi-lingual online portal and mobile app for youth mentorship and entrepreneurship called Mara Mentor, has been launched in Ghana... read more>> | |  |
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 | The 'Ask Your Government' website is aimed at promoting Ugandan citizens' right to information in support of transparency, accountability and good governance... read more>> | |  | iWayAfrica Uganda, part of the pan-African telecoms operator, Gondwana International Networks (GIN), has announced the launch of its high speed fibre connectivity service for SME customers... read more>> | | |
 | In partnership with Cool FM Lagos and Mass Communications Student Association (MCSA) of the University of Lagos, the Kaymu Entrepreneurship Workshop took place late last week... read more>> | | |
 | Paul Adepoju She Leads Africa has announced it would be hosting its inaugural Entrepreneur Showcase later this month in Lagos. According to the social enterprise dedicated to fostering the spread of business... read more>> | |  |
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 | Dimgba Igwe, Vice Chairman of the Sun Newspapers tragically died at the age of 58 from injuries sustained in an accident, Saturday morning in Lagos, Nigeria... read more>> | | |
 | Vincent Lobry has been appointed CEO of Telkom Kenya, replacing Mickael Ghossein, who is taking over as Senior Vice President of Orange Business Services - Middle East... read more>> | |  |
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 | Emma Okonji The Nigerian Communications Commission (NCC), the telecoms industry regulator, has declared 13 telecoms operators that were hitherto vibrant, as inactive... read more>> | |  | MTN has reached an agreement in principle with IHS Holding Limited (IHS) for the transfer of its towers business, comprising up to 9,151 of MTN's mobile network towers in Nigeria... read more>> | | |
 | James Hurford Like it or not people judge you by the way you look. Your facial expressions, the clothes you wear, how well groomed you are and your body language... read more>> | |  | Issued by P and P Communications The African economic growth story presents opportunities for a multitude of marketing and communications disciplines, including PR. However, exploiting the Africa business opportunities carries a degree of challenges... read more>> | | |
 | The e-commerce industry in Africa will reportedly receive a boost as United Bank for Africa (UBA) Plc has introduced an online payments and collections platform named U-bills, which has already... read more>> | | |
 | Adelaide Potgieter There's excitement around digital being the future of TV and it has its place in a 360° advertising campaign but brands and ad agencies must adapt... read more>> | | | | |  | SINGAPORE: The Coca-Cola Company - Asia Pacific has won the 2014 Advertiser of the Year award from The Spikes Asia Festival of Creativity. read more>> | |  | BRUSSELS, BELGIUM: The European Union should convert a whole spectrum of television and radio frequencies for use by mobile broadband by around 2020 as smartphone use soars, a report has urged. read more>> | | | | | More International | |
|  | Anton Ressel There is a song called 'Traffic in the Sky' by laid-back musician Jack Johnson that contains a lyric that has always stuck with me... read more>> | |  | The Southern African Development Community (SADC) will send a facilitator to the Kingdom of Lesotho to work with that country's coalition government, as well as an observer team following reports of a "coup". read more>> | | | | | More Government news | |
|  | Ruth Cooper How three young white boys from Cape Town's southern suburbs, seemingly out of nowhere, managed to make a hit that resonated with a continent, crossing over racial, cultural and geographic lines is something of a mystery. Even after sitting down with Beatenberg, who themselves are just as pleasantly surprised, the answer is still not obviously clear. read more>> | |  | Henrie Geyser: motoring editor It's as graceful and as fast as any member of the cat family, gentle and adorable when in purring mood and quick to show its claws when provoked -- all of which makes the new XF Jaguar the classy cat it is. read more>> | |  | Brian Berkman Build it and they will come may be talking about another Field of Dreams but it perfectly describes the mirage that becomes the oasis that rises up from the dusty red land of Elandsfontein. read more>> | | Henrie Geyser: motoring editor | | Brian Berkman | | Brian Berkman | |
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| Paul Walker "It's not about working anymore, its about doing work I can be proud of." H. Jackson Brown, Jr. "Don't work for recognition, but do work worthy of recognition." Gever Tulley "Persistence and resilience only come from having been given the chance to work though difficult problems." |
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