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Marketing & Media Africa

yuMobile purchase approved

The Communications Commission of Kenya (CCK) has approved the applications of Safaricom and Airtel to acquire yuMobile, just a few hours shy of the deadline for approval. The commission has now provided a six months transition period that will cater for the transfer of the services from Essar Telecom Limited to the two applicants.

Daryn Smith shares insight on what your marketing agency focus should be on when it comes to brand building vs ROI.

In other news, make sure you check out the highlights of the Loeries Africa Roadshow's stop in Nairobi. The Roadshow's last stop will be in Accra on 16 April.

Have a great week!

Cheers!
Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)

PS Take a look at the latest ads in the Ornico ad showcase.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories


KENYA
Safaricom, Airtel purchase of yuMobile approved
[Susan Mwenesi] The Communications Commission of Kenya (CCK) has approved the applications of Safaricom and Airtel to acquire yuMobile, just a few hours shy of the deadline for approval and after Safaricom had accused the regulator of delaying the process. Read more >>

Brand building vs ROI - what should your marketing agency focus on?

Daryn Smith

When I was studying marketing, my lecturer said that one of the best ways to spread brand awareness is through your customers.

Read more >>

Luxor African Film Festival winners

16-24 March 2014 saw the third edition of the Luxor African Film Festival take place in Luxor, Egypt. Congratulations to all the winners!

Read more >>

When viral becomes virus

Dylan Balkind

It takes generational armies of talented writers, designers, skilled strategists and hungry researchers to build a brand - and one hasty idiot and their internet connection with the capacity to destroy it.

Read more >>


Media Freedom & Right to Know
EGYPT
TV news presenters join forces to help free detained journalists
Prominent presenters from multiple news organisations have highlighted the importance of journalism by uniting to create a 40-second film which ends with a collage of photos of journalists muted as part of the FreeAJStaff campaign. Read more >>

Marketing
AFRICA
Mark Hamilton joins Facebook for CEEMEA regions
Facebook has appointed Mark Hamilton as head of marketing communications for the central and Eastern Europe, Middle East, and Africa (CEEMEA) regions. Read more >>

Advertising
KENYA
Second edition of the Pan-African Summit for Media & Communication

Issued by Cristal Events

With more than 450 campaigns entered last year, the African Cristal Festival has become a true reference in advertising awards and is recognised in local and international rankings. Here's what to expect in 2014... Read more >>




Digital
AFRICA
Gilat Satcom CEO joins WIOCC board
IT News Africa reports that Dan Zajicek, CEO of Gilat Satcom, a provider of satellite and fibre-based connectivity services in Africa, Asia and the Middle East, has joined the WIOCC board. Read more >>

AFRICA
Oju Africa launches Afro emoticons
Subsidiary of African mobile manufacturer Mi-Fone, Oju Africa has introduced what is said to be the first offering of Afro emoticons, reports Screen Africa. Read more >>

SOUTH AFRICA
The revolution will not be televised

David Barnard

As revolutions go, the impact of digital video on the advertising world has been a long time coming. Read more >>

DEM. REPUBLIC OF THE CONGO
HTA achieves OSHAS 18001 standard in DRC
Independent telecoms towers company Helios Towers Africa (HTA), with operations in Ghana, Tanzania and Democratic Republic of Congo (DRC), has achieved the internationally recognised OSHAS 18001 standard in the DRC. Read more >>

Education & Training
KENYA
Philips to establish research and innovation hub in Kenya
Philips has announced the establishment of its Africa Innovation Hub in Nairobi, which is to work both on the creation of new inventions, as well as bringing them to the market. Read more >>

Events & Conferencing
NIGERIA
The Loeries and DStv Take on Lagos
The Loeries and DStv joined forces for a day to match the frenetic pace of Lagos, filled with constant movement and energy. The Loeries Roadshow and DStv VIP Showcase, held on 25 March at the Victoria Crowne Plaza, was an exciting and inspiring event with around 200 people attending. Read more >>

KENYA
Loeries Africa Roadshow highlights in Nairobi
As part of its roadshow across Africa, the Loeries joined forces with DStv to connect with key players in the industry at the Villa Rosa Kempinski hotel in Nairobi on 28 March. Read more >>

UGANDA
MTN's Women In Business Awards honours Uganda women leaders
Late last week saw MTN's Women In Business Awards highlight and honour women leaders in Uganda who are making a difference through innovation and inspiration in their respective industry sectors. Read more >>

AFRICA
African skills wooed back from London
Over six hundred professional Africans attended the Homecoming Revolution Africa London Expo held at Olympia recently to find out about opportunities back home. Read more >>

Media
SOUTH AFRICA
Festival of Media announces tech start-up programme and UKTI backing

Issued by C Squared

The Festival of Media - the world's largest event dedicated to the $500bn media industry - has announced the launch of a new initiative designed to find the most innovative technology start-ups. Read more >>

Mobile
SOUTH AFRICA
Mobile operators await termination fees ruling

Franny Rabkin

Mobile operators MTN and Vodacom will know by today (31 March) whether they will have to cut their interconnection fees in half. Read more >>

KENYA
Airtel announces new bosses in Kenya and Seychelles

Susan Mwenesi

Airtel Kenya has appointed Adil El Yousseffi as its new managing director, while Amadou Dina takes over the Seychelles office in the same capacity. Read more >>

CAMEROON
Healthcare hotline expands to Cameroon
Orange Cameroon customers will be able to access personalised advice on contraception, HIV/AIDS, sexuality and STDs from specialists by texting 929 between 8am-10pm on any day of the week. Read more >>

AFRICA
Text messages may save lives in flood-prone Africa
Online Media
ALGERIA
Bouteflika website cyber attack as Algeria vote campaign opens
President Abdelaziz Bouteflika's website was inaccessible Sunday at the start of campaigning for Algeria's 17 April election as his camp reported a cyber attack. Read more >>

Production
KENYA
Submissions open for feature-length Swahili films
Zuku TV is inviting submissions for feature-length Swahili films for broadcast on Zuku Swahili Movies, described as 'a premium movie channel tailor made for all audiences within the East African region'. Read more >>

KENYA
Madonna to direct film in Kenya

Grace Kerongo

Promotions
SOUTH AFRICA
Win five free tickets: Watch editors grill politicians... and others
In a special edition of the Daily Maverick's Election Edition of The Gathering, top politicians Zille, Gigaba, Ramphele; top trade unionists Vavi, Jim, and more - including the ANC's biggest pain, Thuli Madonsela - will be grilled by Daily Maverick and eNCA editors. And you can be there... Read more >>

Research
NIGERIA
Pinpoint media consumption tool to go live in Nigeria
Media consumption and audience tracking tool for the African continent, Pinpoint, will go live in Nigeria this month (March 2014) following its reported successful launch in Ghana. Read more >>

TV
AFRICA
'African Start-Up' to air on CNN International
Today, 28 March 2014, 'African Start-Up' on CNN International will air a 30-minute special that will showcase innovative SME entrepreneurs from South Africa, Ghana, Nigeria, Kenya and Rwanda. Read more >>


International

UNITED STATES
[SXSW Interactive 2014] A constant state of #FOMO

Mark Schefermann

Before coming to SXSW I asked some friends that had been before to give me some tips and advice. Read more >>

UNITED KINGDOM
D&AD juries' results - days 1 & 2
LONDON, UK: Thus far, 69 pieces of work have been awarded at the 52nd annual D&AD judging event in London. Read more >>

SOUTH AFRICA
Lions Health festival adds international speakers
The Lions Health Festival, taking place in Cannes from 13-14 June 2014, has added new international speakers. Read more >>

UNITED KINGDOM
The evolving business model for m-governance

Vijay Sai Pratap

A look at the evolving business model for (mobile governance) m-governance projects and the use of mobile technology as a catalyst for inclusive development. Read more >>

CANADA
BlackBerry still bleeding with US423m loss
UNITED STATES
Digital ventures boost ailing news media, study shows

More International


Government

SOUTH AFRICA
Africa's resources key to unlocking its wealth

Ndaba Dlamini

Africa, it seems, is on the rise. The size of the economies of most countries on the continent is growing and economists are predicting that by 2050, Africa's economy will reach U$13-trillion. Read more >>

SOUTH AFRICA
SKA to redefine Africa's image
Science and Technology Minister Derek Hanekom says the Square Kilometre Array (SKA) will transform perceptions of Africa as the continent is not usually seen as a location for cutting edge science and technology. Read more >>

SOUTH AFRICA
Petrol price to increase in April
SOUTH AFRICA
Penalties for late birth registration

More Government news


Lifestyle

SOUTH AFRICA
Renault Sandero vs The Rest

Henrie Geyser: motoring editor

The newly-launched, entirely new Clio-based Renault Sandero is lining up to take on the toughest fighters in the budget B-segment. Read more >>


Jobs offered




New events to diarise

Africa Health Exhibition and Congress
Britespark Communications - 29 May 2014 to 31 May 2014 Johannesburg

HSSE Angola Conference
Fleming Gulf - 3 Jun 2014 to 4 Jun 2014 Luanda

Africa Investment Promotion Summit
Africapaciti - 11 Jun 2014 to 12 Jun 2014 Tshwane

Shared Services & Outsourcing Summit: Africa
IQPC - 24 Jun 2014 to 26 Jun 2014 Johannesburg


Quotes

 Disraeli
"There is no education like adversity."
Prescott
"An obstacle is often a stepping stone."
Stephen R. Covey
"Motivation is a fire from within. If someone else tries to light that fire under you, chances are it will burn very briefly."

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