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Marketing & Media Africa

Just how much does mobile advertising influence affluent consumers?

A global survey, conducted by Millward Brown on the impact of mobile advertising on affluent consumers, has been released by BBC World News. The study provides clear evidence that affluent consumers, who make up a large proportion of the networks' audience, are significantly more receptive to mobile advertising than the general population.

In her BizCareers column, Juliette Attwell advises on the questions you should be asking in an interview.

Keep an eye out for the Loeries' African Road Show which will be debuting in Harare on 18 March! Booking is essential and everyone in the brand communications industry is encouraged to attend - marketers, agencies, media buyers and media owners.

Have a good week!

Cheers!
Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)

PS Take a look at the latest ads in the Ornico ad showcase.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories
UNITED STATES
Facebook bets big on mobile with USD19bn WhatsApp deal
SAN FRANCISCO - Facebook is betting huge on mobile with an eye-popping cash-and-stock deal worth up to $19 billion for Internet Age smartphone messaging service WhatsApp. Read more >>

Global survey on mobile advertising indicates high effectiveness

BBC World News and BBC.com/news have released new insight into the impact of mobile advertising on affluent consumers, following its first study examining the usage of mobile devices by consumers around the world.

Read more >>

The right message at the right time

Danette Breitenbach

Retailers need to understand and engage with their customers. Customers want relevant information sent to them and this translates into retailers sending them the right message at the right time.

Read more >>

Ericsson to manage 75% of MTN Nigeria network infrastructure

Gabriella Mulligan

MTN Nigeria has selected Ericsson as the managed services provider for 75% of its network infrastructure, making Ericsson MTN's biggest managed services provider across Africa.

Read more >>


Biz Takeouts
SOUTH AFRICA
[Biz Takeouts Podcast] 82: An African Path to Success & Effective Measure
Last week on the Biz Takeouts Marketing and Media Radio show, we chatted to David Blyth of Yellowwood Future Architects as well as Alan Morrissey of Effective Measure. [twitterfall] Read more >>

Media Freedom & Right to Know
EGYPT
Jazeera journalists go on trial in Egypt
An Egyptian court on Thursday opened the trial of Al-Jazeera journalists that has sparked an international outcry, as an Australian reporter said from the caged dock that justice would prevail. Read more >>

Branding
ZIMBABWE
Redefinition rebrands website
Redefinition, a Bulawayo-based marketing, branding and advertising company launched its rebranded website which is focussed on events management. Read more >>

Cinema
AFRICA
African filmmakers turn to mobile, internet platforms
In an aim to get their work noticed by viewers and festival organisers, African filmmakers are increasingly turning to mobile and internet platforms, reports Mail & Guardian. Read more >>

CRM
SOUTH AFRICA
Tips for improving ecommerce customer service

Charles Mburugu

Most people involved in ecommerce spend most of their time dealing with operations, inventory and policy. However, the most vital element of any business is the customer. Read more >>

Digital
AFRICA
Register dotAfrica domains to protect brands
It is said that many brands have been burnt in the past by not thinking ahead and registering domains that could be of value to them in their digital marketing strategies. Read more >>

NIGERIA
University of Lagos to benefit from MainOne broadband
A new partnership has been formed between the University of Lagos (UNILAG) and Nigerian telecommunications company, MainOne, which will see the university benefit from high-speed internet bandwidth connectivity on campus. Read more >>

Events & Conferencing
ZIMBABWE
Loeries' African Roadshow debuts in Harare
On 18 March, the 2014 Loeries Roadshow hosts its first series of events in Africa with a launch in Harare. Read more >>

SOUTH AFRICA
Joburg: Wanting to tick all the boxes

Danette Breitenbach

According to MasterCard's Third Annual Global Destination Cities Index* Johannesburg is the most popular destination in Africa. Read more >>

SOUTH AFRICA
Jury presidents for Cannes Lions announced
The Cannes Lions International Festival of Creativity organisers have announced the jury presidents, including the first jury president for the new Product Design Lions category. Read more >>

Media
SOMALIA
2013 Somali Media Awards recognises media talents, quality journalism
The National Union of Somali Journalists (NUSOJ), in partnership with United Nations, yesterday celebrated eight winners of the 2013 Somali Media Awards competition. Read more >>

Mobile
NAMIBIA
MTC Money payment solution launched
MobiPay and Namibian mobile network operator, MTC, has entered into a partnership to launch MTC Money which enables its subscribers to transfer money and make withdrawals as well as deposits. Read more >>

NIGERIA
2.3GHz spectrum licence to be auctioned this week
This week will see the Nigerian Communications Commission (NCC) begin the actual auctioning of the 2.3GHz spectrum licence between two pre-qualified bidders for the provision of wholesales broadband service in Nigeria. Read more >>

AFRICA
Telecel denies rumours of disinvestment in Zimbabwe

Samuel Mungadze

Global telecommunications operator Telecel International has denied rumours that it is pulling out of Zimbabwe. Read more >>

AFRICA
Infographic: Mobile phones tackling poverty
OOH
SOUTH AFRICA
Alliance Media continues CSR in Tanzania

Issued by Alliance Media

Alliance Media recently sponsored a billboard for the Tanzania Farmer's Market monthly event. The event was used to raise money for a new school building in Pangani. Read more >>

Production
AFRICA
Through your Lens photo competition open for entries
eLearning Africa will be hosting its fifth annual Through your Lens photography competition with this year's theme being 'ocial Africa: building bridges through ICT'. The deadline for entries is 13 April 2014. Read more >>

Recruitment
SOUTH AFRICA
[BizCareers] Asking the right questions

Juliette Attwell

This week we have a look at what you should be asking in an interview as well as addressing the age old debate of experience vs. qualification. Read more >>

SOUTH AFRICA
[BizCareers] Standing up and standing out

Juliette Attwell

This week we advise on how to set yourself apart from the rest. Read more >>

Retail
AFRICA
Middle class Africa: meet the new African consumer

Sulaiman Philip

The United States of Africa is the 10th largest economy in the world. It is ahead of China and India, countries with populations to match Africa's just over a billion people. Its booming consumer market is worth almost a trillion dollars a year but international companies struggle to tap into it. Read more >>

SOUTH AFRICA
African SMEs have boundless opportunities in 2014
The growth in sub-Saharan Africa offers African small and medium enterprises (SMEs) boundless opportunities in 2014, as the International Monetary Fund (IMF) expects economic growth in in the region to be slightly higher than of that in 2013, at around 6%. Read more >>

NIGERIA
Nampak opens new plastic closures line in Lagos, Nigeria

Issued by Nampak

Nampak has commissioned a new plastic closures line in Lagos, Nigeria. Nampak SA has a strategic partnership with Bericap, Germany, who agreed to extend the manufacturing licence to include Nampak Nigeria. The initial product will be closures for still water and will be followed by carbonated soft drink closures. Read more >>


International

UNITED STATES
WhatsApp - a booming message service
SAN FRANCISCO, USA: WhatsApp was launched five years ago as a shot at doing to text messaging what Skype had done to telephone calls. Read more >>

UNITED STATES
US man sues Ethiopia for cyber snooping
SAN FRANCISCO, USA: A lawsuit filed this week accuses Ethiopia of infecting a US man's computer with "spyware" as part of a campaign to gather intelligence about those critical of the government. Read more >>

SPAIN
Hooked players drive mobile game explosion
MADRID, SPAIN: Fanatical players forking out money to get ahead in games such as Candy Crush Saga or Angry Birds are driving explosive growth in the multi-billion dollar mobile gaming business. Read more >>

UNITED STATES
comScore, Acxiom to make real-time multi-channel marketing measurement a reality
SPAIN
One-second movie downloads on next mobile network
UNITED STATES
Medicine goes mobile with smartphone apps, devices

More International


Government

SOUTH AFRICA
SA to focus on economic policies for next five years
South Africa will for the next five years enter a new "radical phase" where policies will have to focus more on economic transformation to address poverty, unemployment and inequality, claims President Jacob Zuma. Read more >>

SOUTH AFRICA
Statistics key to development in Africa
Statistics South Africa (Stats SA) says the importance of collecting accurate data cannot be overstated, as it remains a vital pillar in Africa's development. Read more >>

SOUTH AFRICA
Winds of change for community media
SOUTH AFRICA
Language board hopelessly in debt

More Government news


Lifestyle

SOUTH AFRICA
Porsche scoops SA Car of the Year title

Henrie Geyser: motoring editor

For the second year in a row German sports car manufacturer Porsche has scooped the coveted South African Car of the Year title with the Cayman S. Read more >>

SOUTH AFRICA
Audi A3 sedan challenges opposition

Henrie Geyser: motoring editor

Audi muscles in on the scene with its cute new A3 sedan. Read more >>

SOUTH AFRICA
Good to go...like a pro

Brian Berkman

At least the GoPro Hero3+ came back with me this time. (Video) Read more >>


Jobs offered




New events to diarise

Success Summit 2014
1 Mar 2014 Johannesburg

Africa Luxury and Wealth Summit
Southern Africa Luxury Association - 3 Mar 2014 to 5 Mar 2014 Cape Town,Stellenbosch

Tyrexpo Africa 2014
Singex - 4 Mar 2014 to 6 Mar 2014 Johannesburg

Label Summit Africa 2014
Label Summit Africa - 10 Mar 2014 to 11 Mar 2014 Cape Town

PSASA Convention 2014
PSASA - 11 Apr 2014 to 12 Apr 2014 Johannesburg




Quotes

Marjory Stoneman Douglas
"You have to stand up for some things in this world."
Publilius Syrus
"If you wish to reach the highest, begin at the lowest."
Pierre Corneille
"The greater the effort, the greater the glory."

More quotes  Submit a Quote




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