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Retail

From purchase decisions to payment options

Last week saw the launch of the Effective Measure e-Commerce Industry Report 2016 that compares online and offline shoppers and explains what motivates their buying behaviour. 58% of the 12,000 respondents indicated that they prefer to pay with a card and bill payment merchants, while 23% would rather pay on delivery. 59% said that this payment option would motivate them to purchase online more often. In response, Visa - sponsor of the report - is working on taking the friction out of paying for goods by means of Visa Checkout.

Having attended Colleen Backström's 'neuromarketing for email' workshop, Leigh Andrews explores the notion of neuromarketing and how to tap the 'buy button' in your customer's brain. It's about "knowing what triggers your audience's attention. Then, having got their attention, turning that into an opportunity to build affinity for your product or service", she explains. Chiara Di Rago, on the other hand, looks into how influencers such as bloggers and 'voggers' can impact consumers' purchasing decisions.

Woolworths announced that it's well within reach of its target of 166 stores having 'better snacking options' at their checkout aisles by the end of the month. This represents 50% of Woolworths stores, the remaining of which are scheduled to be completed by 2017.

Jessica Tennant, Retail Editor (@Biz_Retail)
Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your retail news and event invitations to retailnews@bizcommunity.com, exclusive opinion pieces to contributors-retail@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".




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Woolworths store at the V&A Waterfront in Cape Town.
Image source:
Woolworths well on its way to healthier queues

Colleen Goko

By the end of June, half of all Woolworths stores will have removed sweets and chocolates from the checkout aisle, and replaced them with "better snacking options", says the retailer... Read

Neuromarketing: Tapping the 'buy button' in your customer's brain
Neuromarketing: Tapping the 'buy button' in your customer's brain

Leigh Andrews

Ever wondered about the impact of a specific colour included in your email marketing, or the music playing in the background of your bricks-and-mortar store? Here's why it's all-important in building a connection with your consumers... Read

Effective Measure launches e-commerce industry report
Effective Measure launches e-commerce industry report

Effective Measure (EM) today released its e-Commerce Industry Report 2016, sponsored by Visa. The report focuses on those who shop online as well as those who don't and the motivating reasons behind both decisions... Read

CGF Global Summit
FMCG sector: Walking the tightrope between margins and prices
FMCG sector: Walking the tightrope between margins and prices

Issued by Atmosphere PR

How can FMCG manufacturers and retailers best walk the tightrope between maintaining profit margins on the one hand and remaining affordable to cash-strapped consumers on the other?... read
Picture:
SA hosts world's most influential retail brand CEOs

Gareth Ackerman

CEOs from the world's most influential consumer and retail brands will gather at the Cape Town International Convention Centre on June 15-17 for the 60th Consumer Goods Forum Global Summit - the first of its kind on the African continent... read
Grocery retailing: Embracing digital disruption
Grocery retailing: Embracing digital disruption

Issued by Atmosphere PR

Issues impacting retailers and manufacturers will come under the spotlight at The Consumer Goods Forum Global Summit in Cape Town from 15 to 17 June... read

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Youth Month
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#BehindtheSelfie with... Kevin Dunbar

Leigh Andrews

This week, we find out what's really going on behind the selfie with Kevin Dunbar, the only student nominee in the 2016 IAB Bookmark Awards and currently lead designer at craft cider startup, Sxollie Cider... read
The June 2016 cover, displayed on iPad.
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Leigh Andrews

With everyone and their grandma reading content on their phones these days, digital magazine apps are by no means just the realm of the youth. Here's how Edgars Club Magazine is repeatedly delighting its downloaders... read
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Banking & Finance
Woolworths' Reeza Isaacs named SA's CFO of the Year
Woolworths' Reeza Isaacs named SA's CFO of the Year
Reeza Isaacs, group finance director of Woolworths Holdings and a CA(SA), was named South Africa's CFO of the Year at the 2016 CFO Awards gala event in Johannesburg on 12 May 2016... read
Images all courtesy of Design Partnership & ABSA.
ABSA, by Design Partnership

Dave Nemeth

If you have ventured to the brand new Mall of Africa you may have seen the new ABSA bank branch. Creating a stir with the images and video that are doing the rounds on social media, it's an ongoing project by Design Partnership... read
Trellidor branches out with two home improvement buys
Trellidor branches out with two home improvement buys

Mark Allix

In a departure from its usual security focus, Trellidor, which recently listed on the JSE, will also enter the home improvement market... read
Branding
L'Oréal Paris maintains top position as the world's most valuable personal care brand, worth $23.5bn
L'Oréal Paris maintains top position as the world's most valuable personal care brand, worth $23.5bn

Issued by Millward Brown

L'Oréal Paris remains the most valuable personal care brand in the 2016 BrandZ Top 100 Most Valuable Global Brands ranking, released by WPP and Millward Brown, with a 1% rise in value to $23.5bn... read
Amazon regains its crown as most valuable global retail brand in the 2016 BrandZ Top 100
Amazon regains its crown as most valuable global retail brand in the 2016 BrandZ Top 100

Issued by Millward Brown

Amazon has become the World's Most Valuable Global Retail Brand in the 2016 BrandZ Top 100 Most Valuable Global Brands ranking, released by WPP and Millward Brown... read
Commercial Property
Unease over expensive malls
Unease over expensive malls

Joan Muller

The flurry of new listings, mergers and acquisitions in the JSE's R450bn listed property sector continues unabated. But not all deals are garnering initial market support... read
Vaal Mall expansion nears completion
Vaal Mall expansion nears completion
The Vaal Mall's extensive R420m expansion and revamp, nine years after opening, is nearing completion and already offers shoppers more choice... read
E-commerce
PriceCheck launches tech and e-commerce awards event
PriceCheck launches tech and e-commerce awards event
South African comparison website PriceCheck has announced the launch of the PriceCheck Tech & E-Commerce Awards... read
Exhibitions & Events
All pics from Grand Designs.
Powering the consumer

Danette Breitenbach

As part of its headline sponsorship of Grand Designs this year, that took place recently at the TicketPro Dome, north of Johannesburg, Stanley Black & Decker hosted a number of DIY workshops... read
Shoprite announces Big Red Friday
Shoprite announces Big Red Friday
Shoprite's biggest savings promotion of the year, Big Red Friday takes place tomorrow, when customers can get savings of up to 50% off on a wide range of food and household products, for one day only... read
Fashion, Clothing & Textiles
The ETON Material Handling System implemented at Canvas and Tent.
CTCP has a positive impact on SA's technical textile sector
At the beginning of the new millennium the South African textile and clothing sectors faced serious challenges... read
CFO of The Foschini Group, Anthony Thunstrom.
Picture:
The Foschini Group has big growth plans

Stafford Thomas

Even in the best of economic times it takes confidence and nerve for a company to present a five-year forecast. The Foschini Group (TFG) has done just that... read
[Source Africa] African trade and market growth in textiles and apparel
[Source Africa] African trade and market growth in textiles and apparel
Source Africa, now running for its fourth consecutive year, is currently underway at the Cape Town International Convention Centre. The opening seminar, 'AGOA - The African Advantage' placed the spotlight on African trade and market growth in the textile and apparel sector, post the AGOA agreement renewal to 2025... read
Trade and Industry minister Rob Davies addresses a media briefing on the department's budget vote on Wednesday.
Picture:
Clothing sector pulls up its socks with exports

Bekezela Phakathi

The government's efforts to boost the clothing industry are beginning to bear fruit, with the sector increasing its exports... read
A clothing label is seen at a Zara store in Madrid. Picture:
Weak rand gives global fashion the edge

Colleen Goko

International clothing brands may be getting a foot up against local firms, thanks to the weaker rand... read
FMCG
Tiger says exit from Ethiopia does not signal a retreat from the rest of Africa
Tiger says exit from Ethiopia does not signal a retreat from the rest of Africa

Fifi Peters

Food producer Tiger Brands on Thursday pulled the plug on a second major African market, with the sale of its stake in an Ethiopian business - less than six months after it disposed of a Nigerian venture... read
Anheuser-Busch InBev and SABMiller branded beers.
Picture:
Tribunal go-ahead for brewers' deal expected in July

Ann Crotty

The Competition Tribunal is expected to give the go-ahead to the Anheuser-Busch InBev and SABMiller merger in the first week of July, with some tweaking of the conditions imposed by the Competition Commission... read
Clover clinches first place in globally recognised reputation index
Clover clinches first place in globally recognised reputation index

Issued by Clover

Clover has claimed top spot in the Reputation Institute's study of the most reputable companies in South Africa in 2016... read
Franchising
Ocean Basket breaks onto new shores, refreshes offering
Ocean Basket breaks onto new shores, refreshes offering
Ocean Basket comes of age this year, bringing massive transformation and an exciting new journey for both franchisees and the consumer - a journey that promises brand longevity and exceptional growth for the local brand that has successfully taken to the highly competitive global stage... read
KFC quits Botswana after two decades as economy struggles
KFC quits Botswana after two decades as economy struggles

TJ Strydom

KFC will shut its 12 outlets in Botswana next week as they are no longer viable, closing its doors after operating in the southern African nation for 20 years, its owners said on Friday... read
Green Sustainability
UN announces first-ever global standard to measure food loss and waste
UN announces first-ever global standard to measure food loss and waste
A partnership of leading international organisations, including the United Nations, has announced the launch of a first-ever global standard to measure food loss and waste... read
Mall security
Malls tighten security after terror warnings
Malls tighten security after terror warnings

Philani Nombembe and Graeme Hosken

The Department of State Security had downplayed warnings of an increased likelihood of Islamic terrorist attacks in South Africa issued by the US, UK and Australian governments... read
Research
Is the global health trend bringing out the 'best' in tea?
Is the global health trend bringing out the 'best' in tea?

Issued by Insight Survey

Insight Survey's latest SA Tea Industry Landscape Report 2016 carefully unfolds the global and local tea markets based on the latest information and research... read
Retail Marketing
Image source:
Influencers are impacting consumers' purchasing decisions more than ever before

Chiara Di Rago

In a recent article I read, a woman explained how, after coming across an Instagram post of one of her favourite bloggers, she rushed to the stores in search for the very doormat she saw in the post. After searching high and low she eventually got hold of the doormat and felt compelled to share the news on social media... read
[Biz Takeouts Podcast] 177: The Marketing Mix Shopper Path to Purchase speaker Amanda Cromhout
[Biz Takeouts Podcast] 177: The Marketing Mix Shopper Path to Purchase speaker Amanda Cromhout
On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Amanda Cromhout... read
Image via Pixabay
Cabinet mulls crackdown on booze adverts

Asha Speckman

This week, the cabinet could approve policy recommendations that would lead to the disappearance of marketing of alcoholic beverages from primetime slots on TV... read
Retail Services
Soaring to new heights with Concorde
Soaring to new heights with Concorde

Issued by Sureswipe

Sureswipe, a leading payment service provider, has acquired Concorde Solutions, a provider of integrated payment processing solutions for businesses and independent retailers... read
Retailers
Picture:
Hardware retailers lead drop in building confidence

Robert Laing

Hardware retailers led a fall in building confidence, a quarterly poll by Stellenbosch University's Bureau for Economic Research (BER) reported on Thursday... read
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Clicks to manage Netcare's Medicross pharmacies
Retailer Clicks will takeover managing private hospital group Netcare's 37 Medicross branded retail pharmacies and its 51 hospital "front shops", the two JSE-listed groups said in a joint-statement on Wednesday... read
Technology
Bevan Ducasse
wiGroup named winner of the FNB Innovation Awards
A mobile payment platform, wiGroup, was recognised as the overall winner of the 2016 FNB Business Innovation Awards, for using innovation to drive business growth... read
Personal safety to drive wearables market beyond health and fitness
Personal safety to drive wearables market beyond health and fitness
According to the latest Ericsson ConsumerLab report, "Wearable technology and the internet of Things", it has been revealed that six in 10 smartphone users state that wearables have uses beyond health and wellness... read
International
Getty/AFP / Mark Wilson
Jeff Bezos, (R), CEO of Amazon, is presented with the 2016 USIBC Global Leadership Award by Indian Prime Minister Narendra Modi in Washington, DC.
Amazon's Jeff Bezos bets on India with $3bn investment
NEW DELHI - Amazon chief executive Jeff Bezos has pledged to invest $3 billion in India, in a big bet on the growth of online shopping in the fast-growing South Asian economy... read
Lancome faces growing anger and protests in Hong Kong
Lancome faces growing anger and protests in Hong Kong
HONG KONG - Cosmetics giant Lancome closed some of its outlets in Hong Kong Wednesday as protesters gathered at a major mall after the company cancelled a concert featuring a local singer critical of China... read
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Business
Throw life into your deadlines (lifelines vs deadlines)
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Bogosi Motshegwa

What is a deadline? A deadline is a description of a specific time and date or period (usually) set in the future... read
Ten jobs of the future - which are you skilling up for?
Ten jobs of the future - which are you skilling up for?

john sanei

With the rapid pace of technological change disrupting industries faster than ever before, past trends may no longer be a reliable indicator of future job prospects... read
Can your business benefit from the gig economy?
Can your business benefit from the gig economy?
The digital age has seen smaller businesses compete effectively with their bigger counterparts thanks to business agility. This buzzword refers to the ability to adapt and respond to the rapid rate of change... read
New appointments
  • SAPICS appoints association president - more info

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New events to diarise
Assertiveness in the workplace
AO Development - 15 Jun 2016, Ruimsig, Roodepoort | 20 Jul 2016, Ruimsig, Roodepoort


Brandlove customer journey design course
Brandlove - 16 Jun 2016 to 17 Jun 2016, Cape Town | 7 Jul 2016 to 8 Jul 2016, Johannesburg


Inspiring data-driven retail
RetailNext - 23 Jun 2016, Cape Town


Digital strategy in building brands short course
Vega School - 30 Jun 2016 to 29 Sep 2016, Johannesburg | 30 Jun 2016 to 29 Sep 2016, Durban | 30 Jun 2016 to 29 Sep 2016, Cape Town | 30 Jun 2016 to 29 Sep 2016, Pretoria


Conflict management in the workplace
Front Foot Strategic Consulting - 11 Jul 2016 to 12 Jul 2016, Johannesburg, Randburg | 25 Aug 2016 to 26 Aug 2016, Randburg


Business management and leadership excellence
AO Development - 27 Jul 2016 to 29 Jul 2016, Ruimsig, Roodepoort


Commercial Equipment Africa Exhibition 2016
Guangdong Grandeur International Exhibition Group - 5 Aug 2016 to 7 Aug 2016, Johannesburg


Professional sales
The Peer Training Group - 11 Aug 2016, Cape Town


GIBS Employee engagement for better performance
GIBS - 30 Aug 2016, Johannesburg


Cape HOMEMAKERS Expo 2016
Cape Homemakers Expo - 15 Sep 2016 to 18 Sep 2016, Cape Town



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Upcoming events
The Consumer Goods Forum Global Summit - 15 Jun 2016 to 17 Jun 2016, Cape Town
The Consumer Goods Forum Global Summit, for the first time ever on African soil, to be held in Cape Town at the CTICC from the 15-17 June 2016. Read more >>

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