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100,000 Big Macs in a day

In the fast food service industry, value for money has become the order of the day. "Food is not a luxury and quite honestly it is cheaper to eat fast food than it is to eat supermarket food in many cases," said Carlo Gonzaga, CEO of Taste Holdings. McDonald's SA's 20th birthday a couple weeks ago saw the sale of over 100,000 Big Mac Medium Meals at R19.95 within the first two hours. CEO Greg Solomon said, "You need to be more diverse and have a better offering. If you're just selling one product, that's not good enough."

According to Statistics SA, coffee shops have contributed to around 2.8 percentage points of the positive annual growth around takeaway and fast food. They have also had a 7.1% increase in income since 2014 with impressive growth throughout the country. KFC's relaunch campaign earlier this year resulted in a R3.1m gain in coffee sales and an overall breakfast sales increase of R1m.

French bakery-café brand Paul International signed a 10-year license agreement with Famous Brands. Group CE, Kevin Hedderwick, comments: "This partnership is the culmination of a two-year courtship between Famous Brands and Paul. For some time, it has been the group's stated intent to enhance the contribution of our premium-end portfolio and, therefore, we are particularly delighted to add a brand of the stature of Paul to our existing elite brand bouquet."

Jessica Taylor, Retail Editor (@Biz_Retail)
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Jobs offered



New events to diarise
Diploma in Digital Marketing - 30 Nov 2015 to 4 Dec 2015, Johannesburg
The world's top digital marketing course. 30 November-4 December, Sandton. Level 5 European accredited Diploma. +27 (0) 11 057 2317 Read more >>



Fleet management course
TransAuto Academy - 23 Nov 2015 to 26 Nov 2015, Johannesburg


Le Kap Lifestyle Fair
Le Kap Lifestyle - 5 Dec 2015, Cape Town


Service Design Thinking Fundamentals Cape Town
DesignThinkers Group - 7 Dec 2015, Cape Town


Melrose House Antiques and Vintage Fair
Melrose House Antique Fair - 16 Dec 2015, Pretoria


South Africa Forex Expo
Savannah Services - 5 Feb 2016 to 6 Feb 2016, Johannesburg


The 3rd Annual Smart Procurement World WC 2016
Smart Procurement World - 1 Mar 2016 to 3 Mar 2016, Cape Town


Smart Procurement World 2016 Conference and Expo
Smart Procurement World - 8 Jun 2016 to 9 Jun 2016, Durban


Commercial Equipment Africa Exhibition 2016
Guangdong Grandeur International Exhibition Group - 5 Aug 2016 to 7 Aug 2016, Johannesburg


Pro Sound and Light Africa 2016
Guangdong Grandeur International Exhibition Group - 5 Aug 2016 to 7 Aug 2016, Johannesburg


Upcoming events
Africa Livestock, Meat and Fisheries Summit & Expo
MC Group - 26 Nov 2015 to 27 Nov 2015, Durban


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