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Marketing & Media South Africa

SA's One Show 2017 wins and independent communicator connections

We start off this week by basking in the reflected dazzle of all of SA's One Show pencils and merit awards. Following Friday night's final award ceremony we have a final tally of 42 wins from 355 entries, broken down as 1 gold (also awarded the ‘best of show' discipline award for radio), as well as 13 bronzes, 1 silver and 27 merit awards, securing us 10th spot overall in the country rankings. Click through to our special section for more insights such as the SA Young Ones jurors' views on how best to enhance SA's creative yield, as well as Ann Nurock's exclusive coverage, live from New York. Congratulations to all - take a deep breath as we prepare for further wins at next month's Cannes Lions!

Keeping that focus on industry leaders, Juanita Pienaar caught up with a handful of the gold award winners at last weekend's Prisa Prism Awards. Click through to find out about their winning work recipes.

Last week also saw the launch of WE Communications' global network of independent, specialist agencies. Called The Plus Network, Jessica Tennant chatted to president Alan VanderMolen and found out that it's rooted in the growing dissatisfaction with holding company agencies and their homogenised offering.

James Hunt speaks of further industry innovation with the rise of the in-house creative agency, with publishers and an ever-increasing number of brands setting up their own in-house studios to service their own marketing needs.

Seems we all need to prepare for disruption or get left behind as the brave ones willing to try something different get set to lead the pack.

Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizWeekly top stories
#OneShow2017: Final night's winners
Final night's winners
Winners of the final 7 categories of the 44th One Show Awards have been announced at Cipriani Wall Street, with SA responsible for a further 6 bronze, 1 silver and 1 gold pencil, which was also crowned ‘best of discipline' for radio, as well as 10 merit awards - this puts us in 10th best country ranking... read
WE Communications launches global network of independent, specialist agencies
WE Communications launches global network of independent, specialist agencies

Jessica Tennant

This week marked the launch of The Plus Network, founded by WE Communications... Read

(c) Dmitriy Shironosov -
The rise of the in-house creative agency

James Hunt

Two things strike me as the word ‘advertising' is increasingly replaced with phrases such as ‘branded content', ‘native' and ‘content marketing'... Read

Alexander Podrezov © -
Enhancing SA's young creative yield

Leigh Andrews

Today we find out from the One Show's SA Young Ones' student judges' about SA's significant creative talent and why we need to simplify to amplify and better promote design as a career possibility... Read

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Prism Awards
ByDesign directors, Vanessa Baard and Kevin Welman
#Prisms2017 winners: ByDesign Communications and Net#work BBDO

Juanita Pienaar

The 2017 Prism Awards took place at a ceremony last weekend and I chatted to some of the gold winners... read
Atmosphere crowned as the most awarded agency
#Prisms2017 winners: Atmosphere and the King James Group

Juanita Pienaar

The 2017 Prism Awards took place at a ceremony this past weekend and I chatted to some of the gold winners... read
Ruth Kolevsohn, chief operating officer at Burson-Marsteller Africa
#Prisms2017 winners: Burson-Marsteller Africa

Juanita Pienaar

The 2017 Prism Awards took place at a ceremony this past weekend and I chatted to some of the gold winners... read
Cannes Lions
olegdudko ©
Opportunity to win all expenses paid trip to Cannes
The Michael Konig Young Journalist Bursary competition will enable a young journalist to attend the Cannes Lions, as a special guest, with travel and accommodation covered... read
Marketing
If you're only looking at credit risk you're not being marketing-savvy

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Guerilla Marketing showcases performance-based marketing solutions at WTM Africa

Issued by Adclick Africa Media Group

Marketing Indaba heads for Johannesburg

Issued by CADEK Media

Winning marketers create and manage meaning around their brands

Tiaan Ras, Issued by Etiket


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LOERIES CREATIVE WEEK DURBAN
Gagasi FM makes new waves with the Loeries

Issued by Loeries

AME Loeries entries get deadline extension
Andrew Human to present first talk on entries for the 2017 Loeries
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One Show Awards
Haviland and Van der Nest.
#OneShow2017: Dream come true for SA's Young Ones Portfolio winners

Ann Nurock

It was a really exciting night for South Africa at The One Show Young Ones Awards, where for the first time ever, South Africa took home three awards... read
Image © -
#OneShow2017: Celebrating young creativity with the One Show's Young Ones

Leigh Andrews

With the One Club's Creative Week coming to an end this evening, we find out why's it important to celebrate stand-out young creativity, whether it's the creator or the idea itself that's fresh... read
#OneShow2017: First night's winners!
#OneShow2017: First night's winners!
Winners of the first seven categories of the 44th One Show Awards have been announced at Cipriani Wall Street, with SA responsible for seven bronze pencils and 17 merit awards... read
Kevin Swanepoel, CEO of the One Club for Creativity.
#OneShow2017: Kevin Swanepoel on forming a global community for creative individuals

Ann Nurock

I chatted to Kevin Swanepoel, CEO of the One Club, ahead of One Show Creative Week, live in New York... read
Brian Jackson © -
#OneShow2017: Judging the Young Ones

Leigh Andrews

You know who's on the Young Ones' judging panel and you know which student portfolios won accolades at the One Show last night. Now find out how judging worked, what the SA contingent was looking for from the global entries and their initial thoughts on the winning portfolios and work... read
Chowles presenting at the One Club's One Show Educators' Summit, part of Creative Week 2017.
#OneShow2017: Ross Chowles on keeping students' attention

Ann Nurock

I chatted to Ross Chowles, our own South African born and bred ex-creative director of The Jupiter Drawing Room Cape Town, now an advertising lecturer at Michigan State University, at the One Club's One Show Educators' Summit as part of their Creative Week... read
All the ADC Gold Cube winners for 2017
All the ADC Gold Cube winners for 2017
McCann New York, Dentsu Tokyo and Leo Burnett Chicago were among those that took top honours at the ADC 96th Annual Awards last night... read
Michael Farmer of Farmer & Co, author of Madison Avenue Manslaughter.
#OneShow2017: Michael Farmer on fixing the problems in ad agencies

Ann Nurock

I chatted to Michael Farmer of Farmer & Co, author of the bestseller Madison Avenue Manslaughter and numerous articles on the state of the advertising industry, at the One Club's One Show Educators' Summit, part of their Creative Week... read
Reddy, Schaefer, Van Der Westhuizen, Sudheim and Pretorius.
#OneShow2017: Handpicking the best of the Young Ones

Leigh Andrews

The five South African creative educators selected for this year's One Show Young Ones jury let us in on how they were selected... read
Advertising
SA advertising and film industry in the grips of global struggle against bid rigging

Bobby Amm, Issued by CPA

Fighting sexism: ‘I love giving blow jobs to sandwiches', says this model in the #WomenNotObjects campaign in the US. The Loeries aim to encourage local advertisers to celebrate work that acknowledges our humanity.
Ad awards prioritise humanity

Suhana Gordhan

Body language. Advertising in its simplest form is a brand's flirtation with a person. The way a brand makes a human feel will determine the relationship that follows between brand and consumer... read
New Chicken Licken epic journey to inner peace

Issued by Joe Public United

Tiger Brands Status deodorant TV promo produced by Red Cherry Interactive

Issued by Red Cherry Interactive

Advertising photogs, submit your entry for The Power of Imagery Award now
Jet campaign gives moms a cheeky moment with Fezile Mkhize
Jet campaign gives moms a cheeky moment with Fezile Mkhize
Joe Public's recent campaign for Jet, which went live in-store on 24 April, takes a tongue-in-cheek look at what it means to be a mom... read
OLC on a landslide winning streak

Issued by Offlimit Communications

Nike Breaking 2 was so much bigger than an athlete breaking 2 hours
Nike Breaking 2 was so much bigger than an athlete breaking 2 hours

Richard Dunn

If you were to name the marathon athletes who attempted to break the two-hour barrier in the Nike Breaking 2 campaign last weekend, I would be surprised if more than 1% of you would get one name correct... read
Y&R SA and Labstore SA now call Sandton home
The Future of Advertising

Issued by Knowledge Resources

Screengrabs from the ad.
#OrchidsandOnions: Capital can care... and it can make you think, too

Brendan Seery

Unless a media planner makes a fatal mistake, then one of the ads you are unlikely to see on Gupta TV - ANN7 - is one of the latest ones for Absa, in the campaign under the “Prosper” banner... read
FoodandMore © -
You are about to be banned!

Chris Brewer

Of course we all know that the advertising bans of alcohol products is getting closer and closer... read
Branding
Tshepiso Mabulana is the new DeLush Wines brand ambassador
Expand a Sign launches EX-Roll 2

Issued by Expand a Sign

How brands that disguise their origins do damage to their bottom line
How brands that disguise their origins do damage to their bottom line

Paurav Shukla

Many brands, particularly those from countries associated with poor production quality, attempt to disguise their origins. Some even attempt to deliberately associate their brand... read
Cinema
Image ©
Durban FilmMart to present programme on women's challenges in filmmaking
The Durban FilmMart (DFM) will present a programme that addresses the inequalities, challenges and successes that women face within the film industry... read
CRM
The spirit of 'can do': A one-size service does not fit all businesses

Issued by AMcomms

Effective ways South African businesses can understand their customers better

Boris Dzhingarov, Issued by Monetary Library

CSI
BMi Research provides a helping hand for Ubuhle

Issued by BMi Research

Award-winning 'boys' are back in a new campaign for CANSA

Issued by FCB Africa

Godllywood teaches women to understand and embrace their purpose

Issued by Universal Church of the Kingdom of God

SAB Foundation awards open for entries
SAB Foundation awards open for entries
Local innovators and social entrepreneurs that are solving social problems facing disadvantaged South Africans may now enter the SAB Foundation's seventh annual Social Innovation and second annual Disability Empowerment Awards... read
Launch of #ActionAgainstPoverty for Mandela Day this week
Launch of #ActionAgainstPoverty for Mandela Day this week
The new theme for Mandela Day, #ActionAgainstPoverty, will officially be launched by Brand South Africa and the Nelson Mandela Foundation on Wednesday, 10 May 2017... read
Design
Dale Simpson, Radisson RED Cape Town's fearless curator
Dale Simpson, Radisson RED Cape Town's fearless curator

Cari Coetzee

After a global search, Radisson RED Hotel V&A Waterfront, Cape Town has appointed Dale Simpson, who will take charge of launching this revolutionary and trendy brand in the Mother city, as its curator... read
Digital
Cathay Pacific and Cathay Dragon launch digital platform
Exciting new developments at FCB Africa's digital arm, Hellocomputer

Issued by Hellocomputer

#FIDIC_GAMA2017: Adapt or get left behind
#FIDIC_GAMA2017: Adapt or get left behind

Sindy Peters

Jeshika Ramchund opened the second day's morning session at the 24th Annual FIDIC-GAMA Conference on Infrastructure by unpacking the power of technology to disrupt both industries and the notion of the profession... read
Clicks pharmacies increase revenue with introduction of digital signage network

Issued by Moving Tactics

Inxmail integration with Magento

Issued by LOW FAT

Trust Buckland to submit this highly unusual selfie!
#BehindtheSelfie with... Matthew Buckland

Leigh Andrews

This week we find out what's really going on behind the selfie with Matthew Buckland, MD and founder of Creative Spark, an M&C Saatchi company... Buckland was honoured with a special award for ‘best individual contribution to digital at this year's Bookmark Awards... read
Direct Marketing
Natural phenomenon of winter: Migration to warmer places

Issued by AutoReach

On the Dot walks away with six awards at the prestigious Media24 awards evening

Issued by On the Dot

Education
CityVarsity, Gauteng Film Commission to sponsor needy students
Open Day is 20 May

Issued by Open Window Institute

10 years of... WOW

Issued by WOW Enterprise Performance Solutions

Henley Business School launches #HBR podcasts
Henley Business School launches #HBR podcasts
Henley Business School Africa is launching a new podcasting channel, #HenleyBusinessRadio (#HBR), which will produce two weekly podcasts, designed to bring intelligent, informative insights... read
Events & Conferencing
ACT Awards calls for 2017 nominations
Five African countries. One night. OLC shuts it down with Ballantine's Beat of Africa

Issued by Offlimit Communications

Are tradeshows worth the investment?

Boris Dzhingarov, Issued by Monetary Library

Charlie Chappell of Hershey's is one of the judges
Warc Media Awards 2017 entries open
Entries for the Warc Media Awards 2017 are now open with a $40,000 prize fund for the top winners... read
Promoted content
Showcase your brand at SA'S biggest food and music festival - DStv Delicious International Food & Music Festival

Issued by DStv Delicious International Food & Music Festival

HONGQI ZHANG ©
Bwasa nominees ready for final judging
Bwasa has finalised its nominations for the 37th annual Businesswoman of the Year Awards and the winners will be announced at a gala dinner on Wednesday, 21 June 2017... read
Cape Town
Pamro calls for papers for 2017 conference
The call for papers for the 18th Pamro All Africa Media Research conference in Cape Town, has gone out... read
Exhibitions
MamaMagic, The Baby Expo geared to create new family experiences in Johannesburg this May

Issued by Exposure Marketing

B2B events important for small business development

Issued by Reed Exhibitions

Magazines
Clicks Cover Model Search © Clicks Twitter
Clicks searching for its next cover model
The 2017 Click Cover Model Search is on and women who want to enter have until Wednesday, 31 May, to submit an entry form... read
Media
Can we control fake news and its effect on business?

Issued by DigitLab

SAFREA presents career-building tips for freelance creatives at Madex event in Johannesburg

Issued by SAFREA

ABC Q1 2017 multi-platform data release

Issued by Audit Bureau of Circulations

Federico Rostagno © -
ABC Q1 2017: A mixed bag

Danette Breitenbach

The first quarter 2017 Audit Bureau of Circulations of South Africa's ABC figures released this morning show the trend of the decline in newspaper and magazine sales continues... read
Mobile
South African sports fans go mobile

Issued by The SpaceStation

The 2017 Smarties Awards call for entries now open - Get the recognition you deserve

Issued by Mobile Marketing Association

A new eye for 4i

Issued by 4i

Newspapers
New editorial appointments aligned with transformation objectives of Independent Media

Issued by Independent Media

Online Media
All the news is always on hand in Afrikaans with Netwerk24

Issued by Ads24

NetNuus - bite-sized news and snackable ads

MJ Lourens, Issued by Ads24

G&G Digital, when they won the 2016 Agency of the Year Award.
Entries open for New Generation Awards
Entries are open for this year's New Generation Awards and new categories have been added with a 10% discount for May entries... read
Don't strike out with SEO

Shaun Scheepers, Issued by MediaCom

Ricky Wilson takes on the Abu Dhabi desert dunes as part of his 48 Hour Challenge
Etihad Airways throws down travel gauntlet with 48-hour stopover challenge
Etihad Airways has challenged the millions of travellers who transit through Abu Dahbi, as well as UAE residents, to experience as many once-in-a-lifetime activities as they can throughout the emirate in just 48 hours... read
OOH
Golf Ads lands exclusive rights to in-cart screens

Issued by Provantage Media Group

Pendoring
The sky is the limit if you win big at Pendoring

Issued by Pendoring

PR & Communications
Grey Africa appoints new HOD for PR division

Issued by Grey

PRISA aligns the industry to international standards

Issued by PRISA

Why don't clients listen to their PR and ad agencies?

Chris Moerdyk, Issued by Chris Moerdyk

Why I love baby boomer clients

Gwen Watkins, Issued by Freelancers Writing Services

(c) macgyverhh -
The role of PR in shaping a future-fit industry

Jessica Tennant

In his closing remarks at the end of the National Prisa Conference on Thursday, Daniel Munslow, CPRP and conference chairman said public relations has to start shaping the agenda to ensure a future-fit industry... read
(c) Alexander Atkishkin -
PR is optimistic, profitable and growing

Danette Breitenbach

The public relations (PR) industry is growing, and not only is it profitable, but it's also optimistic about this profitability despite profit margins being under pressure and clients being more demanding... read
Same values, new business model
Same values, new business model

Danette Breitenbach

Public relations (PR) is a business that has moved from static to dynamic and it is our task to create new ways of doing PR, keeping in mind the values it has always opeated in... read
Printing
Novus Holdings, Department of Basic Education continue partnership
Novus Holdings, Department of Basic Education continue partnership
The Department of Basic Education (DBE) has awarded a workbook printing contract for a three-year period (2018-2020) to Novus Holdings... read
Radio
New line-up changes for Good Hope FM
NetFlorist's Harold gets close up and personal for Mother's Day

Issued by FCB Africa

Recruitment
Next stop, The Next Web Amsterdam - Boomer edition

Vuyani Ngabaza, Issued by The Talent Boom

Ka-­ching! SA's latest salary trends revealed for 2017

Issued by CareerJunction

Boomers Recruitment Academy - brought to you by The Talent Boom

Issued by The Talent Boom

Research
mukhina1 ©
Consumers less distracted when reading newspapers or magazines
Latest research from PRC's Media View shows that time spent reading is more focused and far less distracted... read
(c) ammentorp -
Scopen 2017 planning, ready to meet top marketing execs

Johanna McDowell

With the first edition of Agency Scope South Africa completed in 2016, Spanish-based independent research company Scopen and the Independent Agency Search & Selection Company (IAS) are well on the way to getting the research required to produce the 2017 edition... read
xtockimages ©
This Sunday: SA's number one township brand reveal
Thirty-six Kasi Star Brands and 59 potential Kasi Star Brands have emerged from Ask Africa's annual study and the winners will be announced on Tuesday, 16 May 2017... read
Most Awards sheep
Most Awards survey refines 2017 entries
Enhancements will be made to this year's Most Awards survey to ensure robustness of the methodology... read
South African shoppers influenced by clicks and bricks

Issued by Nielsen

Social Media
Nicki Minaj becomes college benefactor through Twitter
Nicki Minaj becomes college benefactor through Twitter
Hip-hop star Nicki Minaj has promised to pay university tuition for dozens of fans after a promotional contest metamorphosed over Twitter. read
Alphaspirit © -
Blowing out the walls

Gil Sperling

Facebook's ambitions have set the company on a course to radically shift its standing from social media giant to futuristic innovation hub... read
Sunshine co's digital sales manager, Willem Foster, Zeno Petersen (winner) and Karlien Murray from AtPhoto
Q&A with Zeno Petersen, winner of the Sunshine Co. Instagram Award

Juanita Pienaar

Local cinematographer, Zeno Petersen won Sunshine Co.'s first Instagram pop-up competition, beating 250 entries... read
Sponsorship
Samsung provides SA's Got Talent with the biggest prize in show's history
Three biggest challenges facing SA sports rights holders in 2017

Issued by Sportal

Playmakers becomes first SA agency to win at Clio Sports Awards

Issued by Playmakers

TV
(c) 123branex -
Making sense of traditional, new TV content platforms

Alan Smith

There are so many different options for viewing TV content and when combined with the latest technology makes for a very confusing space... read
Discovery Networks' channel reach grows on DStv
Youth Marketing
Sunday Times Generation Next youth survey reveals the 'coolest' brands, celebs
Sunday Times Generation Next youth survey reveals the 'coolest' brands, celebs
The results of the thirteenth Sunday Times Generation Next youth survey were announced at the Awards held at Sandton Convention Centre on Thursday, 11 May. Nike was once again awarded as the 'Overall Coolest Brand', after claiming top spot in three of the 75 categories surveyed... read
International
(c) udra -
Sinclair to buy Tribune Media in $3.9bn broadcast deal
WASHINGTON - Sinclair Broadcast Group announced on Monday a $3.9 billion deal to buy Tribune Media, in a major consolidation of local television operators in the United States... read
2017 AME Awards announces winners
2017 AME Awards announces winners
NEW YORK - The International AME Awards® for the World's Best Advertising & Marketing Effectiveness? has announced the 2017 award winners... read
The Twitter exchange.
US teen breaks internet record, spurred by love of nuggets
An American teenager has broken the world record for the most retweets, in a crusade to win a year's supply of his favourite food: chicken nuggets... read
Image © -
Axel Springer continues to reap rewards from going digital
German media group Axel Springer said its digital publishing investments were continuing to pay off, driving up revenue and profits in the first quarter and putting it on target to meet its forecasts for the full year... read
DENYS Rudyi ©
Research indicates agencies not happy with briefing process
A recent study by World Federation of Advertisers (WFA) determined that the brief creation process still needs improvement... read
More International
Business
Ombud recovered R187.7m in long-term insurance complaints in 2016
Ombud recovered R187.7m in long-term insurance complaints in 2016
Ron McLaren, long-term insurance ombudsman, highlights some of the challenges and concerns of the industry, ahead of the release of his office's 2016 annual report... read
Brian Molefe, reinstated Eskom CEO
Molefe back at the helm of Eskom
Brian Molefe's return to his desk at Eskom today, after his resignation when his links to the Gupta family were revealed in the public protector's State of Capture report, has more than raised a few eyebrows. read
New appointments
  • Tiaan Schultz named new Emperors Palace food and beverage manager - more info
  • Andrea Ziella to lead Mattel SA's marketing - more info

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New events to diarise
Put yourself in the picture - 31 May 2017, Johannesburg
Translate strategy into a compelling visual story so that every employee can relate to it. Tracey Swanepoel author of "The Leadership Riptide and How to Escape" plus founder of THINKspiration. Read more >>



UCT Unilever Institute and Ipsos present African Lions
UCT Unilever Institute of Strategic Marketing - 16 May 2017, Umhlanga | 18 May 2017, Johannesburg | 19 May 2017, Cape Town


Government Media course: Essential Tools for Editors and Journalists
Rhodes University - 22 May 2017 to 26 May 2017, Grahamstown


The World's Top Digital Marketing Course.
BrandSchool - 5 Jun 2017 to 9 Jun 2017, Johannesburg


InDesign basic to intermediate
Multidimensions - 12 Jun 2017, Cape Town


Photoshop basic to intermediate
Multidimensions - 13 Jun 2017, Cape Town


Essentials of Broadcast Media Management course
Rhodes University - 19 Jun 2017 to 23 Jun 2017, Johannesburg


Illustrated infographics and animation workshop
Multidimensions - 27 Jun 2017 to 28 Jun 2017, Cape Town


DIY Videography for non-videographers
PRISA - 18 Jul 2017 to 19 Jul 2017, Randburg | 19 Oct 2017 to 20 Oct 2017, Randburg


Proofreading and editing
PRISA - 2 Aug 2017 to 3 Aug 2017, Johannesburg



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Upcoming events
Meltwater Outside Insight: Winning the War for Consumer Attention - 18 May 2017, Cape Town
Join Meltwater in CPT on Thursday, 18 May for a complimentary evening of cocktails, scrumptious snacks and thought leadership featuring some of SA's top brands. Read more >>

Social media as source and platform
Institute for the Advancement of Journalism - 16 May 2017 to 17 May 2017, Johannesburg


#PitchPerfect Sponsorship Workshop
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Developing and implementing strategic marketing plans
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[Sponsorship] MTN Solution Space's Venture Incubation Program (VIP), run through the UCT Graduate School of Business, is a keystone initiative that is designed to help entrepreneurial teams to test and validate their business models. This is a 12-week mentor-led programme combines mentorship, workshops and a community of startups to create a holistic approach to testing and validating a business model. Run on a bi-annual basis, the programme selects 10 startups based on a few key criteria.
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Quotes
Maya Angelou
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Final night #OneShow2017 winners announced
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