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Marketing & Media South Africa

The importance of listening to your audience

As we enter the fifth month of the year, join me in extending a warm welcome to our new editorial assistant Juanita Pienaar, who has settled into the role with feedback on the Amasa Speaker Series, which kicked off with a talk by BrandsEye's chief marketing officer, Nic Ray. Click through for insight into the importance of mining content from online conversations for sentiment and the topics driven by this sentiment.

Keeping things focused on listening to your audience, I chatted to Pierre Branco, vice president and general manager of Southern Europe and Africa for Turner to find out just how Cartoon Network is cornering kids' TV on any device. He explained children's evolving TV viewing habits, how Cartoon Network's offering has extended into the digital realm as a result of this ‘total consumption' trend, and its impact on advertisers.

In our latest #Newsmaker segment, Jessica Tennant pinned down Nicole Reitz-Chidrawi and Samantha Ferguson on Flint & Tinder's first year of event planning, organising and executing, as well as how their name signifies the soul of the business and their belief that there's never just one element responsible for making magic happen.

We also have insights from Added Value's Marilyn Dutlow Munga, Lyndsay Kelly and Alice Clapp on how health brands are using Instagram to become part of new cultural conversations, with seven examples of brands getting this right.

There hasn't been a better time to become more relevant to your audience!

Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizWeekly top stories
Pierre Branco, vice president and general manager of Southern Europe and Africa for Turner.
Cartoon Network corners kids' TV on any device
[Leigh Andrews] It's no secret that TV viewers have changed their consumption habits. Luckily, some broadcasters have changed with their audience and are now embracing all new digital channels... read
Nic Ray from BrandsEye
Amasa Speaker Series kicks off with Nic Ray from BrandsEye

Juanita Pienaar

The first episode in the Amasa Speaker Series hosted Nic Ray, who spoke about how BrandsEye can possibly predict future outcomes... Read

Nicole Reitz-Chidrawi and Samantha Ferguson
Nicole Reitz-Chidrawi + Samantha Ferguson = Flint & Tinder

Jessica Tennant

Nicole Reitz-Chidrawi (the flint) and Samantha Ferguson (the tinder) of boutique events company Flint & Tinder Events celebrate a year of event planning... Read

Health brands use Instagram to become part of new cultural conversations
Health brands use Instagram to become part of new cultural conversations

Marilyn Dutlow Munga

Here's why social watching is so important and a handful of health and wellness brands using Instagram to become part of the new cultural conversations... Read

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Marketing
Promoted content
Entertainment marketing: the value of business meeting pleasure

Issued by Gawk

Idea Foundry, now in South East Asia
Marketing Indaba keeps marketers on track

Issued by CADEK Media

Ratchanida Thippayos © -
Marketing in a new-age world

Jolene de Lange

I have been fighting the idea of starting to write opinion pieces about all things ‘marketing' for close to two years now and I have finally given in. read
Quick, easy and free online registration to Markex 2017 now open!

Issued by Madex

Advertising
Savanna have the apples to appoint 34°

Issued by 34°

Decimal Agency and Soviet part ways

Issued by Decimal Agency

Finding brand safety in an unsafe world

Issued by Sizmek

Offlimit Communication ups the ante with new office to call their own

Issued by Offlimit Communications

GALA video series highlights advancements in global advertising law
Decimal Agency wins Krispy Kreme account

Issued by Decimal Agency

WPP Digital acquired US-based innovation studio
D&AD Pencils
All the SA Pencil winners: D&AD 2017
All the winners of D&AD 2017 Pencils have been announced and we have the colours of the 13 South African entries that made the grade... read
26,000 pieces of work were entered into this year's D&AD Awards.
All the winners: Second day of D&AD 2017
The second set of D&AD Pencil winners have been announced, with an additional 10 South African entries making the grade in the final categories... read
Markstry heads north - and GOtv loves it

Issued by Spitfire Films

UK Advertising Expenditure 2016
UK advertising passes £21bn in 2016
UK has a seventh consecutive year of market growth, as adspend grew 3.7% to reach £21.4bn... read
The future of marketer/creative agency compensation practices
The future of marketer/creative agency compensation practices

John Little

With the advent of marketing procurement specialists in recent years, it is perhaps surprising that change in agency compensation practice has been so slow. read
Image from the first day of D&AD 2017.
All the winners: First day of D&AD 2017
The first set of D&AD Pencil winners have been announced, with three SA entries making the grade in the first eight categories... read
Sprout earns its Premier Google Partner badge

Issued by Sprout

IAB SA/PwC online adspend study - Have you been left out?

Issued by IAB South Africa

Screengrabs from the ad.
#OrchidsandOnions: Don't hide away from reality... and know the difference between thunder and lightning

Brendan Seery

The best advertising is always based on a fundamental understanding of human nature - what the people in the marketing business call “basic human truth”. If you can tap into that, you don't have to waste any time explaining or repeating - everybody gets it first time around... read
nenetus ©
Five reasons why a professional business sign makes bottom-line sense

Chans Weber

A professional business sign can either be and asset, making you stand out in a competitive marketplace or a liability... read
Rene van den Berg © -
In 10 years, magazine sales have halved

Chris Brewer

What does this mean? Well, lots of things, but it's certainly not the catastrophe many would have you believe... read
Stapleton with Keith Reinhard, chairman emeritus of DDB.
The postcard is never the place

Damon Stapleton

I had been walking with my new friend Alexander Kalchev through Chinatown in San Francisco. I had visited these streets before in my head... read
Branding
Welcome HuffPost
Sylvester Chauke announced as member of steering committee for the Global Shapers Communities
Brand South Africa urges South Africans to be responsible with their freedom this Freedom Day
CRM
Image supplied.
Skyfii rolls out its SaaS platform to 500 Woolworths' stores
The Australian data analytics and marketing services company Skyfii has signed a Master Services Agreement (MSA) with the Woolworths Group and has already rolled out its ‘IO' Software as a Service (SaaS) platform subscription data analytics services to 126 stores... read
CSI
All images © - Anne Barbotteau from Zip Zap Circus.
Celebrating 25 years of Zip Zap's social circus magic

Leigh Andrews

Zip! Zap! Circus! The non-profit Zip Zap Circus is currently celebrating its 25th year with a series of special monthly shows to showcase their talented students. Here's what you can expect... read
Ntabeni Primary School
Nal'ibali's Story Powered Schools addressed literacy rights of rural children
The Nal'ibali's Story Powered Schools team celebrated World Book Day by addressing the literacy rights of rural children... read
The MEC for the Gauteng education department, Panyaza Lesufi, introduces the new brand ambassadors for this year's Schools' SleepOut.
Creating conscious capital with CEO SleepOut 2017

Danette Breitenbach

This year, the CEO SleepOut will be the SheEO SleepOut... read
Pick n Pay's Super Animals
Pick n Pay Super Animals return with South African slant
Pick n Pay launches a new Super Animals collection focused specifically on South African animals... read
World Malaria Day: $1million raised
World Malaria Day: $1million raised
Goodbye Malaria recently sold its one millionth Goodbye Malaria bracelet, raising $1million for malaria elimination programmes in Africa... read
Design
Tropika's slimmer sister

Issued by Just Design

WGSN press event in Cape Town
Four key trends of African design in 2017/18
WGSN, a London trend forecasting company for fashion, unveils four key trends of African design in 2017 and 2018... read
Leonardo Paez and Max Knox, sponsored by Kansai Plascon, finished fourth in the Cape Epic.
Repainting the local sponsorship picture with Kansai Plascon

Leigh Andrews

Kansai Plascon, better known as Plascon to most, sponsored a duo for the Absa Cape Epic. Their corporate and digital communication specialist Zurita Moore explains why and how this ties into the brand's new positioning: ‘designed for life'... read
Digital
Media24 DAF to strengthen digital, e-commerce offerings
Stuff magazine's top gadgets, apps of 2016
Stuff magazine's top gadgets, apps of 2016
Stuff magazine recently hosted its annual Gadget and App Awards for 2016, honouring various brands such as Dell, HTC, WeChat, and Apple, among others ... read
jetfoto ©
Metamorphosis of marketing

Audrey Naidoo

Some big trends contributing to digital's impact on marketing and the broader business to increase revenue, decrease costs and providing the customer with an enhanced experience... read
Images from Open Design CT's World Design Day 2017 event.
How to make every day World Design Day in SA

Leigh Andrews

World Design Day is all about exploring and enhancing natural creativity and planting small seeds on change in collectively designing a more human-friendly and inclusive society for all... read
AutoTrader, first issue and last issue
AutoTrader moves to fully digital magazine, drops print
After 25 years AutoTrader is closing the print version of the magazine and will only be producing a digital version... read
You can now enter sporting events through Computicket
You can now enter sporting events through Computicket
Computicket has acquired the startup business, Entry Ninja - an online entry portal used to facilitate entries for South African sporting events... read
The world has no limits.
#BehindtheSelfie with... Ashish Williams

Leigh Andrews

This week we find out what's really going on behind the selfie with technophile Ashish Williams, former COO now relatively new CEO of MediaCom South Africa... read
Entrepreneurship
Image via
How SA's 'junk' status impacts your startup

Tom Jackson

April began with ratings agencies Standard and Poor's (S&P) and Fitch downgrading South Africa's sovereign credit rating to “junk” status, meaning both existing and new funds borrowed by South Africa will become more expensive... read
Got a great idea for a Cape Town tech startup? Help is here
Got a great idea for a Cape Town tech startup? Help is here

Gabriella Mulligan

Applications are open to the Telkom FutureMakers InnoTech programme, seeking Cape Town-based budding entrepreneurs in need of help to get their tech startup ideas off the ground... read
Events & Conferencing
Manufacturing Indaba 2016 ©
Manufacturing Indaba back in June
The Manufacturing Indaba will be held at Emperors Palace, Ekurhuleni from 27-28 June 2017... read
South Africa Brand Summit & Awards calls for entries
South Africa Brand Summit & Awards calls for entries
The inaugural South Africa Brand Summit & Awards is calling for nominations of top South African brands... read
2017 FanCon to celebrate Wonder Woman at CTICC
Inaugural Property Buyer Show's success leads to Gauteng show
Inaugural Property Buyer Show's success leads to Gauteng show
Over 3,000 property enthusiasts attend inaugural Property Buyer Show in Cape Town... read
South African Council of Shopping Centres Research Conference identifies new retail trends
South African Council of Shopping Centres Research Conference identifies new retail trends
The SACSC set a date for its Annual Research Conference aiming to keep delegates up to date with new consumer behaviour and shopping patterns... read

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Exhibitions
Hubert Barichievy's Pop-Busts
Hubert Barichievy exhibition opens in Cape Town next week
Local SA sculptor will be launching his latest range of ‘Pop-Busts', displaying 25 pop culture icons... read
Magazines
Good Taste magazine is making waves in publishing #luxurymedia

Issued by Good Taste

African Property Skyline magazine launched
African Property Skyline magazine launched
API Events has launched African Property Skyline magazine. The publication covers real estate investment and development on the continent... read
Entries for 2017 Eddie and Ozzie Awards are now open
SA's ‘geek lifestyle' gets an upgrade with New Game+
Media
Zapiro 'a target for terror twins'
Zapiro 'a target for terror twins'
Cartoonist Jonathan Shapiro, also known as Zapiro, was allegedly on the hit list of terror-accused twin brothers Brandon-Lee and Tony-Lee Thulsie... read
Announcement: Senior appointment at Independent Media

Issued by Independent Media

Publication launched to highlight civil society's role in the HIV/Aids pandemic
International recognition for two Wits University academics
International recognition for two Wits University academics
Time magazine and the American Academy of Arts and Sciences have recognised the scholarship of two Wits University academics - Professor Glenda Gray and Professor Achille Mbembe... read
Online Media
Gather Online outperforming early months of Snapchat
PR & Communications
Adiruch © -
The role of PR in lead generation

Ronelle Bester

With the economy in a state of unprecedented instability, businesses are increasingly looking to see real and measurable results from their marketing efforts. In light of this growing trend, lead generation has become a key focal point for B2B enterprises anxious to understand the actual impact of their spend... read
Delivering on African Excellence 2017

Issued by Joe Public United

Production
BMW radio: Sheer Howard audio pleasure

Issued by Howard Audio

Promotions
Screengrab from the Clicks health hub.
Value offerings enable increased profit
Clicks has maintained its operating margins despite a heavy promotional market and depressed economy... read
Publishing
Sergey Nivens ©
Thomson Reuters, Oxford Business Group sign distribution agreement
Users of Thomson Reuters financial platform, Eikon, can now access Oxford Business Group's full range of research on emerging economies... read
Radio
Local app launch wins at Liberty Radio Awards

Issued by Algoa FM

Gold Reef City plays host to Kaya FM's The Art of Sunday
Research
Fabiani, Woolworths, H&M, Miladys, Markham, Cotton On, Mr Price score well on customer centricity
Fabiani, Woolworths, H&M, Miladys, Markham, Cotton On, Mr Price score well on customer centricity
A survey, conducted by dunnhumby, the ‘Customer-Centricity Index' (CCI) reveals that SA's most successful apparel retailers are those with a high focus on ‘customer-centricity'... read
Why organisations still struggle to digitally transform - report
Why organisations still struggle to digitally transform - report
Veeam commissioned ESG to survey more than 1,000 business professionals and senior decision makers for the sixth annual Veeam Availability Report... [infographic] read
Lindemann and Latief of MediamarkSA.
Mediamark makes sure you're upskilled and in the know

Leigh Andrews

The Radisson Blu La Vendome in Sea Point was buzzing on Thursday, 23 March 2017 with marketers and agency creatives excited for the launch of Mediamark's In the Know Now... read
Retail
Distell tops up with Cruz vodka
Distell tops up with Cruz vodka
Distell has topped up its booze portfolio with a dash of vodka through the purchase of a 75% shareholding in a company that owns the global rights to Cruz Vodka... read
joeppoulssen ©
Puma ups forecast after sales leap in first quarter
German sportswear maker Puma said Tuesday it set a new quarterly record for sales between January and March, springing over the 1.0-billion-euro barrier and upping its forecasts for the year... read
Social Media
Doctors: Think twice when online
Doctors: Think twice when online

Andre Jurgens

How much information should doctors and other medical professionals share on social media? read
Social media analysis report on RSA protest actions

Ruan de Beer, Issued by Praesignis

LinkedIn announces 500m member reach
LinkedIn reaches 500m members in 200 countries
Lourensford summer winner Clifford Wort
Summer winners of #SeasonsOfLourensford Instagram comp announced
The winners of the summer category for Lourensford Estate's #SeasonsOfLourensford Instagram competition has been announced. The competition features the beauty of the farm as it transforms throughout the seasons... read
Media Freedom & Right to Know
R2K calls on SAPS, Parliament security to conduct investigation into SABC break-in
Sponsorship
Coca-Cola Peninsula Beverages at the SPAR Women's Race 2016 ©
Slave Route Challenge 2017 hydrated by Coca-Cola Peninsula Beverages
Runners and walkers in the 2017 Slave Route Challenge will be hydrated along the half marathon, 10km and 5km routes by Coca-Cola Peninsula Beverages (CCPB)... read
702 Walk the Talk welcomes new sponsor, MTN South Africa
TV
Application for S3 of The Great South African Bake Off now open
KFC launches reality cooking show, KFC Taste Kitchen
Zee TV brings Sachin Kumar to SA
Kwesé TV signs new deal, adds three brands to its lineup
Poldark's third season, twist revealed
International
Raymond So, AFAA chairman
AFAA to promote Ad Stars annual creative festival in Korea
The Asian Federation of Advertising Associations says its members will play a bigger role in promoting Ad Stars, a creative festival held annually in Korea... read
Amber Finlay
Amber Finlay heads up jury for LIA The New category
Amber Finlay, global brand ambassador at Converse will be the jury president of the LIA's The New category... read
Phil Ranta
LIA announces new competition, Social Influencers, chaired by Phil Ranta
The London International Awards (LIA) has announced a new competition, chaired by Phil Ranta, to validate the importance of the Social Influencer... read
Google tweak aims to curb fake, misleading search results
Google tweak aims to curb fake, misleading search results
WASHINGTON, US: Google has announced changes to how it delivers and ranks internet searches, the latest effort by the tech giant to weed out "fake news" and offensive content... read
(c) rvlsoft -
Twitter gets lift from uptick in user numbers
WASHINGTON - Twitter shares surged Wednesday after its quarterly update showed improving growth in user numbers, offsetting concerns over a decline in revenue and another net loss for the social network... read
More International
Africa
‘Africa is where others will look for the best in new innovation'
‘Africa is where others will look for the best in new innovation'

Brett Parker

Between East and West: Africa's economic transformation will create a third centre of global power, according to a new ‘Afro-Optimism' series... read
Eskinder Nega
Media freedom award winners announced
Ethiopia's Eskinder Nega is named IPI Press Freedom Hero; and the Afghan Journalists Safety Committee is honoured as Free Media Pioneer... read
More Africa
Business
Ridesharing easing traffic congestion in Cape Town
Ridesharing easing traffic congestion in Cape Town

Ilse van den Berg

If you've ever found yourself behind a steering wheel during peak times, you'll probably agree that urban mobility requires drastic change across our country... read
New business
  • Reed Exhibitions appoints Stratitude PR - more info
  • Digital Connect partners with Swrve - more info

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New appointments
  • SABC's Mfundo Ntsibande appointed, Council of the NFVF - more info
  • Tribeca PR promotes Kelly Webster - more info
  • BMi Research appoints Michelle Boehme as research manager - more info
  • Immedia appoints Kevin Leo-Smith as CEO - more info

More people  Submit a Person
Jobs offered
Technology Transfer Manager - Cape Town
Stellenbosch University currently seeks to appoint a suitably qualified and experienced technology transfer manager (two-year contract) (Ref. INV/132/0417). Applications close 5 May 2017. Read more >>



Senior Digital Designer - Johannesburg
Amorphous New Media is hiring! Are you a creative, conceptual digital designer with five+ years' experience who knows HTML5? Send us your portfolio! Read more >>



Art Director/Senior Designer - Johannesburg
Brand AliveThe Brand Alive group is looking for a young, energetic and talented art director/senior designer to take the reigns of the Johannesburg office. Read more >>

C# Web Developer - Cape Town
Bizcommunity is looking for an experienced web developer with excellent C# and SQL skills. Read more >>


Production Assistant - Cape Town
Exciting tech start-up seeks production assistants for new quality control department. Welcoming all young go-getters eager for valuable job experience. Read more >>


Advertising/Sales Executive - Johannesburg
We are a fresh alternative to how consumers learn about green matters. We provide solutions and content in green space. We want a highly driven sales exec. Read more >>


New events to diarise
High Impact Workshops in Marketing Management - 29 May 2017, Pretoria
We offer you marketing, communication, and customer relations short courses. Read more >>



Social media as source and platform
Institute for the Advancement of Journalism - 16 May 2017 to 17 May 2017, Johannesburg


Designing Creativity into Management Practice
DesignThinkers Academy - 17 May 2017 to 19 May 2017, Johannesburg


Communication, negotiation, and presentation skills
Front Foot Strategic Consulting - 17 May 2017 to 18 May 2017, Johannesburg, Randburg | 26 Jun 2017 to 27 Jun 2017, Johannesburg | 3 Jul 2017 to 4 Jul 2017, Johannesburg


Photography 1
PRISA - 23 May 2017, Randburg, Johannesburg


Creative Writing in PR
Provox Centre for Public Relations & Communication - 26 Jun 2017 to 27 Jun 2017, Johannesburg | 30 Oct 2017 to 31 Oct 2017, Johannesburg


Adobe Creative Cloud workshop
Multidimensions - 12 Jul 2017, Johannesburg


Crisis Communication Management
NES Consulting - 12 Jul 2017 to 14 Jul 2017, Johannesburg


DIY Videography for non-videographers
PRISA - 18 Jul 2017 to 19 Jul 2017, Randburg | 19 Oct 2017 to 20 Oct 2017, Randburg


Proofreading and editing
PRISA - 2 Aug 2017 to 3 Aug 2017, Johannesburg


Customer relations
Provox Centre for Public Relations & Communication - 24 Aug 2017 to 25 Aug 2017, Johannesburg



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Upcoming events
Certified Search Engine Optimisation Professional (SEO Training) - 8 May 2017 to 10 May 2017, Johannesburg | 7 Jun 2017 to 9 Jun 2017, Cape Town
Learn how to increase your Google rankings while attracting better quality audiences to your website using ethical and Google compliance best practice guidelines. Read more >>

InDesign basic to intermediate
Multidimensions - 4 May 2017, Cape Town


Powerful Presentation and Communication Skills
Front Foot Strategic Consulting - 4 May 2017 to 5 May 2017, Randburg | 3 Jul 2017 to 4 Jul 2017, Randburg


Pixel Up! UX Conference 2017
8 May 2017 to 10 May 2017, Cape Town


Core interviewing skills
IAJ - Institute for the Advancement of Journalism - 9 May 2017 to 10 May 2017, Johannesburg


Quotes
Audrey Hepburn
"As you grow older, you will discover that you have two hands, one for helping yourself, the other for helping others."
Charles Buxton
"Experience shows that success is due less to ability than to zeal."
Leonard Nimoy
"The more we share the more we have."
Andy Warhol
"They always say time changes things, but you actually have to change them yourself."
James Thurber
"It is better to know some of the questions than all of the answers."

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Decimal Agency
We're a team of young creatives who are dynamic in concept, sophisticated in design and strategic in our thinking. What's the key to building a brand during a recession? An advertising agency that is small enough to care but big enough to matter.

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SA film-makers, actors place second at HeardPSA
Love by Chance movie premier
732 pencils awarded at 55th D&AD Awards
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D&AD Judging Week draws to a close

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