28 Nov Contact Submit news Advertise List company Home
  My account

Ad on Bizcommunity

Marketing & Media South Africa

Beating ad-blockers and transit advertising trends

With frustration at the rising nature of targeted ads hitting us everywhere online, we've seen an abundance of ad-blocking software. That's good for the consumer, bad for the advertiser. Here, Chiara di Rago shares three ways brands can ensure their ads don't drive consumers to download that ad-blocking software.

Beverley Klein chats to this week's #Newsmaker, Shamendran Naidu. Part of the Provantage Media Group since 2009, he's just been appointed executive at their Transit Ads™ division. Naidu shares his plans to educate the industry on the evolution of the SA transport industry, such as on the growth opportunities and new advertising environments offered by new modes of transport such as BRT systems and the Gautrain.

I also continue my weekly #Loeries2016 wrap-up, this week exploring Loeries' rankings with Arcade Content's co-founder and director Lebogang Rasethaba, an especially insightful read as production companies like Arcade are responsible for much of the work that gets those big award show accolades.

Read up and get ready for an exciting final month of the year!

Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizWeekly top stories
How can brands overcome ad blocking software?
How can brands overcome ad blocking software?

Chiara Di Rago

As our lives became more digitalised there were more opportunities for brands and marketers to connect with consumers and send out advertising messages... Read

#Newsmaker: Shamendran Naidu - Executive at Transit Ads
#Newsmaker: Shamendran Naidu - Executive at Transit Ads

Beverley Klein

Shamendran Naidu has been appointed as executive at Transit Ads. He has been part of the Provantage Media Group since 2009, and has plans to take the outdoor advertising space to the next level... Read

Arcade's silver Loeries from 2016.
#Loeries2016: Loeries rankings with Arcade

Leigh Andrews

Just when you thought the Loeries buzz was over, the Loeries' rankings are in! I chatted to some of this year's top ranked creatives post-celebrations. Here Lebogang Rasethaba, director and co-founder of Arcade Content, shares his views... Read

IAB Digital Summit & Bookmarks
Digital evolution starts with content

Issued by IAB South Africa


Entrepreneur Month
#EntrepreneurMonth: Zinhle Isima's ticket to ride
#EntrepreneurMonth: Zinhle Isima's ticket to ride
"It's always been a dream to make a positive impact on my community and country and through my work I am able to do so." - Zinhle Isima, FlightSiteAgent read
How can you make sure your business is relevant in five years' time?
How can you make sure your business is relevant in five years' time?

Steven Cohen

You walk into a job interview and the first question you are asked is not about your experience or best attributes but rather: "Why is your best friend your best friend"..? read
Picture: Supplied/
#EntrepreneurMonth: Debra Bouwer, Shari Akal and their budding flower business

Jessica Tennant

Brightening the florist space in Cape Town with a fresh perspective for sourcing flowers from local farms and delivering surprise bunches according to what's in season are Debra Bouwer and Shari Akal of Bouwer Flowers... read
Will 2017 be the year of the JAMpion?
#BehindtheSelfie with... Jess Mouneimne

Leigh Andrews

This week, we find out what's really going on behind the selfie with technophile Jess Mouneimne: entrepreneur, author and director at Jam Media... read
'She Boss' Lederle.
#EntrepreneurMonth: Lessons from a She Boss

Leigh Andrews

Tammy Lederle, founder and CEO of both Brandnew Creative Agency and Take Charge, shares how she 'baked' her own entrepreneurial passion... read
Shaer taking a break.
Holistic entrepreneurship tips from Jodene Shaer

Leigh Andrews

She believes in the power of the digital detox and has tattoos of her spirit animals the wolf and dragon on her inner arms to remind her to be brave and true. Here's how Jodene Shaer, co-owner of Lifeology and Chat Factory, lives life as a holistic entrepreneur and why she followed this not-easy path... read
Read more
With or Without Sugar
Social Media Sentiment Analysis - how to know what's really going on

Issued by Brand Alive

Marketing
Are you ready for 2017?

Nick Sarnadas, Issued by Madex

Denis Ismagilov © -
#Influencerchange: Really being smart about SMART goals

Leigh Andrews

Any business dealing with external consumers or internal customers like staff and stakeholders needs to perform a few 'mindreading' skills in order to best meet its own goals and improve overall customer experience. Here's how honing your powers of influence can help you to do so... read
Finding an agency through pitch process
Finding an agency through pitch process
Allowing agencies to pitch for your rebrand, a new website, PR, social media or a marketing campaign is a great way to ensure that your budget is spent wisely... read
Worradirek Muksab © -
Stand tall: The fear of failure vs bravery

Andrew MacKenzie

I recently came across a photograph taken on the morning of the D-day landings. It shows an army Regimental Sergeant Major standing bravely on a beach while all those around him, from the Hampshire Regiment, are hunkered down trying to find cover from the bullets raining down on them... read
Advertising
Red Cherry helps Plusssz cut through the clutter with Spot On brand

Issued by Red Cherry Media

The power of a mirror
The power of a mirror

Nomalanga Mphuthi

Just like a mirror, media can influence the way we see ourselves and affect our interpretation of others... read
FCB celebrates AdFocus wins

Issued by FCB Africa

NSPCA 'Start a Dog Fight' campaign takes first place at the Creative Circle

Issued by Grey

Media Host launches advanced broadcast and advertising monitoring solution

Issued by Media Host

Medium Agency of the Year - AVATAR
Tough times make for big winners

Danette Breitenbach

The Financial Mail (FM) AdFocus Agency of the Year 2016 is PhD Media SA. The Agency, which also won the FM AdFocus Media Agency Award, boasted top scores across each category... read
Financial Mail AdFocus Award winners 2016.
All the 2016 FM AdFocus Award winners!
On the evening of 23 November 2016, the Financial Mail's AdFocus Award winners were revealed at a glamorous ceremony at Room5, Rivonia... read
Remixing natural beauty into urban Jozi with Strongbow Apple Cider

Issued by M&C Saatchi Abel

Image via
'Boardroom dancing': Five lessons strategists can learn from the dance world

Mike dos Santos

As a strategist and ballroom dancer, I have had the unique and fortunate experience of living a life that (quite literally) straddles two worlds. Two ostensibly different worlds... read
Erin Cadigan © -
Why do they keep getting it wrong?

Chris Brewer

With all the excitement going on recently, I got to wondering about polls and why they're so wrong... read
Branding
Increased competition for brands as economy slumps
Increased competition for brands as economy slumps
Economic growth in South Africa and sub-Saharan Africa is forecast to be low for the next few years, according to economists in financial institutions such as the International Monetary Fund (IMF) and the World Bank... read
Building better brand experiences in the touchpoint revolution

Roz Calder, Issued by Kantar TNS

CRM
Hats off to call centre agents
Hats off to call centre agents

Rita Kruger

I've often heard friends and family voicing their dislike for interacting with call centres, irrespective of the company that the call centre represents, or if they have the best practices and technology in place... read
CSI
Zinto assists with farewell for Daveyton learners

Issued by Zinto Activation Group

Primedia Outdoor brings early Christmas to Alex's Skeen Primary School

Issued by Primedia Outdoor

Design
Fresh-baked ideas and packaging for SASKO flour

Issued by Just Design

Created for DesignThinkers Academy by
Design-led or design-mediated?

Robert Bloom

Design is a powerful management 'thinking and doing' discipline that, according to Eric Herbert, helps people move from a current situation to a preferred situation. This was his definition of design and it still applies today... read
Kzenon © -
How to work together and survive

Greg Wolejko

Back in the early nineties when the domain name registration race kicked off and corporates battled to create relatively simple brochure sites, relationships between creative agencies and developers grew and certain routines and working practices evolved... read
Digital
Don't get caught in the eye of the storm

Issued by AfriGIS

Entrepreneurship
Business Excellence Forum and Awards 2016 winners
Business Excellence Forum and Awards 2016 winners
The winners of South Africa's second Business Excellence Forum and Awards (BEFA) were announced at the Southern Sun Elangeni in KwaZulu-Natal last week, with Attooh! claiming the Best Overall Company award... read
R50m to fund young entrepreneurs
R50m to fund young entrepreneurs
Local businessman Ran Neu-Ner has committed R50m of his own funds to help young entrepreneurs develop and grow their businesses... read
Offline marketing: Why your business location matters

Boris Dzhingarov, Issued by Monetary Library

Events & Conferencing
CTIJF reveals a line-up of musical brilliance for its upcoming 18th edition

Issued by espAfrika

Exhibitions
A greenie's guide to recycling exhibition waste

Issued by Scan Display

Promoted content
Upscale marketing, downscale costs: go bold in bad times

Issued by Gawk

EXSA your 'go-to' association for all exhibition and events needs

Issued by EXSA

Intelsat at Africacom 2016 - Cape Town International Convention Centre

Issued by Tungsten

Tungsten 3D-prints objects and builds plinths for Qualcomm Invisible Museum

Issued by Tungsten

Magazines
Media24 plans to exit five magazines
Media24 plans to exit five magazines
Media24 will exit three of its international magazine licences, which include TopCar and Top Gear, and Grazia. The media company is also considering closing Leef and Ideas/Idees... read
Media
John Brown Media scoops three more international awards

Issued by John Brown

Independent Media reporter rewarded for stellar efforts

Issued by Independent Media

Indy is once again a proud media partner of the 18th CTIJF 2017

Issued by Independent Media

International call to protect women journalists
International call to protect women journalists
Journalists are on the frontline when it comes to protecting freedoms in society - and women journalists are often the most vulnerable and exposed... read
Mobile
MMA EMEA 2016 Smarties winners

Issued by Mobile Marketing Association

AAM scoops a mobile marketing award with Tsogo Suncoast Casino

Issued by AAM - Always Active Mobile

Big data is like sex, everyone talks about it but no one has it - this and more from Ad:Tech 2016

Issued by Vicinity Media

Online Media
Fake news ©
Fake news in South Africa: Five websites you should definitely avoid

Hadlee Simons

Whether it's to simply hoodwink people or to generate ad revenue, fake news websites have received mainstream attention in recent months... read
OOH
Eish, it's lekker when billboards talk the lingo
Eish, it's lekker when billboards talk the lingo

Terry Murphy

South Africa is home to a multitude of cultures and languages. Many advertisers and marketers have therefore adopted the use of local languages and dialects as a tactic to engage on a more personal level with their audiences... read
PR & Communications
Ogilvy PR Johannesburg wins inaugural PR Agency of the Year

Issued by Ogilvy & Mather

Media Revolution, marcusbrewster merge to create new BEE agency
Media Revolution, marcusbrewster merge to create new BEE agency
South African PR firm marcusbrewster has announced a deal with a Johannesburg-based empowerment partner Media Revolution... read
Optimising millennial talent in the workplace
Optimising millennial talent in the workplace

Pasqua Heard

In her recent enlightening address at the IABC's Innovating Business Communication Conference, professional speaker and coach Saffron Baggallay emphasised the need to understand, value and work with millennials... read
Production
Howard Audio works the night shift for MTN

Issued by Howard Audio

Radio
Algoa FM's Gordon Graham swaps radio for the road

Issued by Algoa FM

Recruitment
Understanding your letter of appointment

Issued by Ad Talent

Recruitment Advertising Agency of the Year 2016

Issued by Ayanda Mbanga

CareerJunction announces SA's top recruiters for 2016

Issued by Career Junction

Retail
Why is Friday black after giving thanks?

Teresa Jenkins, Issued by Litha Communications

Sales
'Yule' struggle without solid Christmas sales
'Yule' struggle without solid Christmas sales

Aki Kalliatakis

Mid-year seems a little early for Christmas planning, but retailers hoping to put the ho-ho-ho back into yuletide sales are well advised to start early... read
Social Media
Social media: forcing the issue
Social media: forcing the issue

Danette Breitenbach

As the value of a good reputation becomes more and more important, brands will not only have to deliver more, but also be judged and held accountable on more... read
Mike Oelschig
Survive social media crises with the Cerebra handbook

Leigh Andrews

Social media managers have it tough. In the space of a few seconds, things can go haywire. Tweeting from the wrong business account, or not responding fast enough to complaints on Facebook before they spread far and wide can doom your business brand. Luckily help is at hand with Cerebra's Social Media Crisis Handbook... read
Sponsorship
JP Pietersen signs with Anyoption - Your company needs a brand ambassador too!

Boris Dzhingarov, Issued by Monetary Library

Youth Marketing
Youth marketing in 2017 - five trends
Youth marketing in 2017 - five trends
In order to empower the South African youth, we need to provide them with the right information. However, in a society infiltrated with all sorts of messages, how can the right information cut through the noise...? read
Introducing HDI's rising game-changer, Miss SA semi-finalist Olin-Shae

Issued by HDI Youth Marketeers

International
EMEA Smarties Awards for Liquorice and Unilever
EMEA Smarties Awards for Liquorice and Unilever
The Good Breakfast Challenge campaign created by Liquorice, a DigitasLBi company, and global FMCG company Unilever for Blue Band Kenya, won a bronze award at the Mobile Marketing Association (MMA) EMEA Smarties Awards... read
Cannes Lions reduces jury numbers for 2017
Cannes Lions reduces jury numbers for 2017
To improve the quality of discussion inside the jury room, Cannes Lions has announced that in 2017 it will reduce the size of the jury panels by 92 members across the board... read
More International
Business
Source:
African exchanges need to shift focus

Nonkululeko Nyembezi-Heita

Over the past decade investors have channelled capital to the continent, but like most emerging markets, Africa is no longer the "flavour of the month"... read
BA launches Gatwick/Cape Town flights for summer
BA launches Gatwick/Cape Town flights for summer

Nicci Botha

BA has upped its capacity to the Mother City by nearly a third for the summer season, including a three-times-a-week service from Gatwick. read
Multimedia
With or Without Sugar Episode 4: Freddie Herbst
With or Without Sugar Episode 4: Freddie Herbst
Conventional media the world over were convinced of a Clinton win ... but specialist social media analytics firm, BrandsEye, predicted a Trump win, just as they had correctly predicted Brexit. Giles Shepherd and Gabby Cowling of the Brand Alive Group chatted to Freddie Herbst, BrandsEye's Commercial Director, about their Social Media Sentiment Analysis model in the latest episode of With or Without Sugar. - View/Rate
New business
  • Black Box Entertainment wins industrial theatre project - more info

More accounts  Submit a New account
New appointments
  • New exhibition sales manager appointed for SCC - more info
  • Megan Power joins Conversation Lab - more info
  • New country manager for Brand South Africa - more info

More people  Submit a Person
Jobs offered
Programmatic Campaign Manager - Cape Town
Mark1Mark1 is looking for a programmatic campaign manager that will be responsible for the executing, daily monitoring and reporting of programmatic advertising campaigns. Read more >>



Marketing Manager - Cape Town
Dynamic marketing manager wanted for a future-thinking education institution. Read more >>



Data/Reporting Intern - Cape Town
Mark1 is looking for a data and reporting intern that will assist with the daily monitoring and reporting of programmatic display and mobile campaigns. Read more >>



Digital Marketing Intern - Cape Town
Mark1 is looking for a digital marketing intern. Read more >>



Art Director/Designer/Studio Manager - Johannesburg
25AM is looking for an experienced and motivated team player with a passion for creativity and design. You'll conceptualise, design and implement innovative online creative solutions for our clients. Read more >>

Digital Account Manager - Johannesburg
Experienced digital account manager for one of the fastest growing integrated digital communication agencies in SA, providing innovation, smart creativity and sound strategies founded on deep insights. Read more >>


Creative Director - Johannesburg
At T+W we live and breathe to find greatness We are looking for greatness in a creative director, to work with T+W. Read more >>


Digital Designer - Cape Town
We are a dynamic digital marketing agency that specialises in brand design, web design, social media marketing, mobile marketing, email marketing, SEO and AdWords management. Read more >>


PHP Developer - Cape Town
We are a dynamic digital marketing agency, specialising in brand design, web design, social media and mobile marketing, email marketing, SEO and AdWords management. Read more >>


Regional Director - Cape Town
Looking for a dynamic and highly experienced marketer to join The Marketing Centre (the fastest growing provider of part time marketing directors in SA) as regional director for Western Cape. Read more >>


Senior Writer/Project Editor - Johannesburg
ITWeb's custom publishing division is looking for a senior writer and project editor to manage media projects across multiple platforms for a variety of leading clients and discerning audiences. Read more >>


Web Developer/Designer - Johannesburg
Are you a web design guru? Come showcase your skills at one of the hottest digital media and marketing companies in Johannesburg. Read more >>


New events to diarise
Creative writing for the media
PRISA - 28 Nov 2016 to 30 Nov 2016, Johannesburg


Mastering Sales and Marketing Using Social Media Tools
NES Consulting - 7 Dec 2016 to 9 Dec 2016, Johannesburg


Digital Skills for Africa
oneafrica.online - 7 Dec 2016, Delmas


Annual Digital and Learning Review - The Fact Foundry
The Fact Foundry - 8 Dec 2016, Pretoria


Customer Focused Management
NES Consulting - 14 Dec 2016 to 16 Dec 2016, Johannesburg


Photoshop basic to intermediate
Multidimensions - 7 Feb 2017, Cape Town


Essentials of broadcast management
Sol Plaatje Institute - 13 Feb 2017 to 17 Feb 2017, Grahamstown


Essentials of newspaper management
Sol Plaatje Institute - 13 Mar 2017 to 17 Mar 2017, Grahamstown


User Interface Design - UX Design
Multidimensions - 17 Mar 2017, Johannesburg


Social media in the workplace
Law@work, UCT Faculty of Law - 25 May 2017 to 26 May 2017, Cape Town



Ad on Bizcommunity


Noticeboards
Meeting Space for Hire in Cape Town CBD
[Premises] Can be used for meetings, hearings, workshops, discussions, training, workspace, events, presentations, demonstrations, brainstorming, strategic planning, Cape Town based space, etc. Cost full-day: R 1,095 for eight hours. Half-day: R 765 for four hours.

More noticeboards  Submit a Noticeboard
Quotes
Swami Sivananda
"Put your heart, mind, and soul into even your smallest acts. This is the secret of success."
Mick Jagger
"Anything worth doing is worth overdoing."
William James
"Act as if what you do makes a difference. It does."
Elizabeth Barrett Browning
"Light tomorrow with today!"
John C. Maxwell
"Learn to say 'no' to the good so you can say 'yes' to the best."

More quotes  Submit a Quote
Ad on Bizcommunity




Biz recruiter welcome

101 Careers has opened a recruiter listing on Bizcommunity.com!
101 Careers
We're passionate about what we do and you can bet your bottom dollar that we know what we're talking about when it comes to IT recruitment.

MULTIMEDIAAll | Galleries | Audio | Video | Images
FM AdFocus Awards 2016 winners announced
Celebrating Hot 91.9 FM
With or Without Sugar Episode 4: Freddie Herbst

Twitter bird white  Twitter
5Wand1H
@5Wand1H
Storyscraping: #marketing method of engaging consumers via experiences. Provide value while creating vast experience https://t.co/rB6Fu8D9WN
CMIContent
@CMIContent
Take these seven steps to build a content marketing culture that works. https://t.co/y22yg1UVL9 by @andybetts1
WMEaus
@WMEaus
Accelerated Mobile Pages: What are They and Why are They Important to Your SEO Strategy? https://t.co/6iFYt6KHye
socialmedia2day
@socialmedia2day
3 of the Most Under-Utilized Social Media Marketing Tactics (by @MrChrisKyriacou) https://t.co/aFb1W3JR9X #smm
More tweetsFollow

Industries

Follow us
FacebookTwitterLinkedInYouTubeGoogle+InstagramDownload appRSS

Follow us
FacebookTwitterLinkedInYouTubeGoogle+InstagramDownload appRSS


Press releases: Distribute your news professionally to over 170 000 subscribers across various industries. Read more about our press offices.

Editorial: We welcome your news, views and comments! Email press releases, invitations, interview requests, and proposals to marketingnews@bizcommunity.com and exclusive opinion pieces to contributors-marketing@bizcommunity.com.

Advertising: We welcome your sales enquiries! Email sales@bizcommunity.com and read more about our advertising rates.

Cape Town, 1st Floor, 4 Treaty Rd, Woodstock, Cape Town, 7925, South Africa. Tel +27 (0)21 404 1460
© 2016 Bizcommunity.com. All rights reserved.
Unsubscribe, Newsletter subscription. Subscribe. Change email address. Change frequency to DAILY.