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Marketing & Media South Africa

The business realities of AR and storytelling

I've finally reached the end of my #BeyondRetail2016 conference coverage, with an overview of the final panel session. In it, Bruce Whitfield asked the day's speakers about future retail trends and how continued technological advancement and disruption is set to shake up the local retail industry.

Tied to this aspect of innovation, Johan Walters writes that augmented reality is no longer the exclusive domain of the CMO. For example, just imagine how adding AR enhancements to your printed business cards can turn those pieces of cardboard into a way to tell your, and your company's, story.

One agency that excels at storytelling - and in the #Loeries2016 rankings - is Ogilvy SA. Ogilvy EMEA announced as the top ranked agency network in Africa & the Middle East, Pete Case ranked as top chief creative officer 2016, Mariana O'Kelly ranked as top ECD 2016, Tseliso Rangaka ranked as fifth best ECD 2016 and Katie Mylrea, one of this year's Young Creative winners. Find out about their personal mentors and the creative industry newcomers they take their hats off to.

Read on and ready yourself for the digital future...

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizWeekly top stories
Ogilvy JHB with the Grand Prix for KFC's 'Everyman Meals'
#Loeries2016: Loeries rankings with Ogilvy

Leigh Andrews

The Loeries rankings are in, so I chatted to some of this year's top ranked creatives post-celebrations, including some of Ogilvy SA's dream team... Read

AR no longer the exclusive domain of the CMO
AR no longer the exclusive domain of the CMO

Johan Walters

Augmented and mixed realities are significantly boosting marketing departments' efficacy. But AR is now boldly venturing into the rest of the workplace... Read

#BeyondRetail2016: Readying for retail saturation or a complete revolution?
#BeyondRetail2016: Readying for retail saturation or a complete revolution?

Leigh Andrews

E-commerce is set for more uptake, but traditional retailers need not worry about a loss of overall sales as a result. Here's how they can avoid extinction by keeping ahead of retail trends... Read

Cannes Lions
Global Creativity Report shows APAC cities in top 20 'most creative' ranks
Global Creativity Report shows APAC cities in top 20 'most creative' ranks
The Cannes Lions has released its Global Creativity Report, which announces the definitive rankings and analysis from the annual Cannes Lions International Festival of Creativity 2016, where 61 countries took home trophies... read

Sustainability month
Jeri Curry, president and CEO, Enset (Image source: YouTube)
Why NGOs need to embrace digital now

Sindy Peters

From garnering greater support through transparency to building online credibility with funders... read
123RF
Why CSI is the new currency consciously growing the bottom line

Glenda Mansfield

When it comes to growing your business, people are everything, be they staff, customers, or the community surrounding your brand... read
Read more
Biz Takeouts
[Biz Takeouts Podcast] 193: Zero Negative Energy launch with Adidas
[Biz Takeouts Podcast] 193: Zero Negative Energy launch with Adidas
On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Brett Burgess... read
Marketing
IAS presents feedback on AdForum World Summit
IAS presents feedback on AdForum World Summit
Having attended the AdForum World Summit in the US, the Independent Agency Search & Selection Company (IAS) will be providing feedback at a Masterclass / Feedback Session aimed at marketers and agencies... read
CMO releases Shopper Marketing: The New Rules of Engagement
CMO releases Shopper Marketing: The New Rules of Engagement
A new white paper Shopper Marketing: The New Rules of Engagement, which includes insights from 166 senior marketing leaders and 2,100 North American consumers is now available. read
123RF
Warm up to cold calling and yield better results for your agency

Johanna McDowell

In some quarters, cold calling is regarded as the life blood of some of the businesses operating in the marketing, advertising, communication industry's B2B environment... read
123RF
Improving the relationship between data analysts and marketers

Mike Saunders

Data analysts and marketers historically have not needed to work closely together... today, that has changed. Data analysts have become some of the most valuable people in your marketing team... read
Advertising
New TVC in Savanna's 'Savanna's Got Apples. Have You?' campaign breaks

Issued by FCB Africa

For sale: Braai Day outshines Heritage in South African media

Issued by Ornico

FCB Joburg announces powerful new creative partnership

Issued by FCB Africa

Transformation at Ireland/Davenport

Issued by Ireland/Davenport

Apple. Challenging the skeptics

Robert Grace, Issued by M&C Saatchi Abel

D&AD New Blood 2017 briefs launched
D&AD New Blood 2017 briefs launched
The D&AD New Blood 2017 Briefs have been launched and are open to any young creative aged 23 or under, in addition to current students and those within two years of graduation... read
Growing from strength to strength
Growing from strength to strength

Danette Breitenbach

With the Advertising Media Association of Southern Africa (AMASA) Awards shortlist released and the awards function taking place on 25 October, the excitement is mounting... read
Betway bets on 34° in Kenya

Issued by 34°

Ads that travel well begin with an insight

Daren Poole, Issued by Kantar Millward Brown

Alec Baldwin portrays Donald Trump on SNL Live. Source: YouTube
#TRENDING: Canadian campaign gives US neighbours "virtual hugs"

Louise Marsland

#TRENDING: A brilliant social media advertising campaign from Canada which made Americans cry, reports Louise Marsland... read
2016 AMASA Awards finalists announced
2016 AMASA Awards finalists announced
The 2016 AMASA Awards finalists have been announced. There are 61 entries that stand a chance to win a Gold Award or the coveted Roger Garlick Grand Prix at the Awards ceremony on 25 October... read
Two of the expressions you're likely to see flitting across Wessels' face...
#BehindtheSelfie with... Francois Wessels

Leigh Andrews

This week, we find out what's really going on behind the selfie with Francois Wessels, co-founder and ECD at Kilmer & Cruise... read
Toyota Fortuner 4X4 urges SA to vote for one of four sporting heroes. Why?

Issued by FCB Africa

Image source © .
In defence of the often maligned creative

Damon Stapleton

When I got into this business 20 years ago, creatives and creative departments were always called the crazy ones. We were portrayed as necessary yet unpredictable... read
John Cooney, Rob Stokes and some of the Red & Yellow School's magic makers.
Red & Yellow bid farewell to John Cooney

Pasqua Heard

Last week, the Red & Yellow School of Logic and Magic held its first ever Alumni Reunion at the launch of its Alumni Association chaired by Philip Ireland of Ireland Davenport... read

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Branding
Changing the face of business
Changing the face of business

Danette Breitenbach

The face of business is changing and in keeping with that change Times Media has redesigned its main print products and recently launched BusinessLIVE, a website that consolidates content, business and financial audiences... read
Digital
Nona CTO represents SA at Integrated Live 2016

Issued by Nona Creative

Boomtown creates and rolls out website for international logistics firm

Issued by Boomtown

123RF
What is your strategy in this digital world?

Dean Rajh-Gopaul

We have moved on from asking "what is your digital strategy?" to "what is your strategy in a digital world?" The answer is, obviously, not nearly as simple as some make it out to be... read
123RF
Elevating SA digital agencies' specialist skills to world-class levels

Andre Steenekamp

South African brands expect their digital agencies to deliver industry specialist skills that compare favourably to the international market. Getting this right demands closer relationships between brands and agencies... read
Digital's future lies in the fingertips of its customers

Josephine Buys, Issued by IAB South Africa

#BeyondRetail 2016: Lessons from SA's oldest e-commerce company
#BeyondRetail 2016: Lessons from SA's oldest e-commerce company

Leigh Andrews

Netflorist MD Ryan Bacher entertained #BeyondRetail2016 attendees with two of the business hacks that played a role in how they entered the e-commerce realm back in 1999 and how they shifted from being 'internet guys' to real-world retailers... read
Great content is not all about storytelling
Great content is not all about storytelling

Kate Kenyon

There's been a lot of talk about 'storytelling' in the past couple of years. Suddenly, everyone's a storyteller. It's become the buzzword du jour. Great storytelling is the currency of attention in the digital age. It is a cornerstone of a great customer experience: if you want my attention as a customer, you'd better provide me with content worth my time, all the time... read
IAB South Africa panel discusses Free Speech in the Digital Age
IAB South Africa panel discusses Free Speech in the Digital Age
The Interactive Advertising Bureau (IAB) South Africa convened a panel discussion on 'Free Speech in the Digital Age' to debate how we strike the balance between safety and freedom of speech on the Internet... read
The digital divide in South Africa
The digital divide in South Africa

Nicole Samakosky

In comparison to first-world countries, customer service in South Africa is one giant pothole. Tasks that could, and should, be fast and easy are about as pleasant as root canal treatment... read
How can women break the glass ceiling in digital media?
How can women break the glass ceiling in digital media?

Tivania Moodley

There has been a significant increase of women working in digital or technology-related roles, yet we're still to see a sizeable shift of females who are rising to senior positions or starting their own companies... read
Education
BIC educational roadshow continues with its 'legacy of learning'

Issued by Zinto Activation Group

Entrepreneurship
GIBS releases The Disruptors: The extended edition
GIBS releases The Disruptors: The extended edition
GIBS's The Disruptors: The extended edition is a compelling selection of stories on 18 of South Africa's disruptors - social entrepreneurs reinventing the world... read
Design Innovation Seed Fund has R6.5m fund for Cape innovators
Design Innovation Seed Fund has R6.5m fund for Cape innovators
The second round of the Design Innovation Seed Fund (DISF) has opened for applications from Western Cape-based innovators for funding... read
Women in Business: Financing your Business event for women entrepreneurs
Women in Business: Financing your Business event for women entrepreneurs
Nasedi Media & Communications will host the Women in Business: Financing your Business panel discussion, in partnership with Wits Business School and Absa Enterprise Development, on 2 November 2016... read
Events & Conferencing
Identifying different types of networking techniques
Identifying different types of networking techniques

Karla Fletcher

Networking is one of the most powerful tools to use to unlock the potential of any socioeconomic transformation. Effective networks also require strong and well-connected relationships to accelerate growth... read
espAfrika announces Top 5 bands in espYoungLegends 2017

Issued by espAfrika

#TEDxCT: Are you listening?
#TEDxCT: Are you listening?

Beverley Klein

Just like the adrenalin and anticipation you feel before going on a rollercoaster, so were the TEDxCapeTown speakers waiting to present their talks to an excited audience on 15 October at Ratanga Junction... read
New Generation Awards winners for 2016
New Generation Awards winners for 2016
Late last week, the fourth annual New Generation Social & Digital Media Awards were held at The Focus Rooms, Sunninghill in Sandton, where 100 awards were handed out... read

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Exhibitions
Upscale marketing, downscale costs: go bold in bad times

Issued by Gawk

Magazines
Conteu Magazine to launch special print edition
Conteu Magazine to launch special print edition

Jessica Tennant

"There's just something so special about print. In today's fast-paced lifestyle the idea of carving time out of your day to sit down and enjoy a magazine is something we, and others like us, crave." - Words by Conteu Magazine's Chloé Kemp and Megan Rich, who are in the conceptual stage of a special print edition... read
Media
The AMASA Awards Roger Garlick Grand Prix 2016 brought to you by Kaya FM

Issued by AMASA

Finding the sticky spaghetti
Finding the sticky spaghetti

Danette Breitenbach

As consumers' patterns of consumption dictate, with content aggregated and apps serving up information to people that is useful and relevant to them, media brands will matter less and less... read
The SpaceStation purchases SouthernX

Issued by The SpaceStation

Red Cherry #hitsrefresh

Issued by Red Cherry Media

Did we just hear an industry rumble?

Graham Deneys, Issued by Dentsu Aegis Network

Defining women in media
Defining women in media

Danette Breitenbach

The benefit of equality in gender is immense. According to McKinsey, if women play the same role as men by 2025 they will add US$28tn to the African economy... read
Mwilu and Idi share 'CNN MultiChoice African Journalist of the Year' Award
Mwilu and Idi share 'CNN MultiChoice African Journalist of the Year' Award
Journalists Asha Ahmed Mwilu and Rashid Idi have shared the overall 'CNN MultiChoice African Journalist of the Year' Award for their combined work Terror Crossing, which was chosen from a record number of 1,637 entries spanning 38 countries across the African continent. read
Mobile
Research unpacks South African cellphone, internet penetration
Research unpacks South African cellphone, internet penetration
Spark Media's latest Roots research gives marketers, advertisers and media agencies understanding of consumers' cellphone and internet penetration. The research indicates that the era of connectivity is growing... read
Move over Google - SMS marketing is back with a vengeance

Boris Dzhingarov, Issued by Monetary Library

OOH
Multicultural marketing and activations - the African context

Vaughan Berry, Issued by Provantage Media Group

Alliance Media's steaming Sadza billboard

Issued by Alliance Media

PR & Communications
Innovation for a post-demographic age of consumerism

Issued by Paddington Station PR

Khuthalani Khumalo
The (elusive) art of writing a brief

Khuthalani Khumalo

I started working at the age of eighteen - thrust into the fast pace of a large advertising agency in a very small town, at a time when knowing how to send a fax was listed as a skill on your CV... read
#TRENDING: Why the PR industry needs to hire journalists and editors
#TRENDING: Why the PR industry needs to hire journalists and editors

Louise Marsland

Louise Marsland has a message for public relations practitioners who need to take more responsibility to make it in this digital-led world... read
DUO Marketing and Communications scoops 2016 Veeam agency of the year award

Issued by Duo Marketing

Riverbed a finalist for Financial Mail Adfocus Small Advertising Agency of 2016

Issued by Riverbed

Does your integrated report (annual report) work for you?

Issued by Blue Apple

Production
SAFREA's James Oatway wins 2016 CNN MultiChoice African Journalist Award

Issued by SAFREA

William Nicholson's Buitenkant wins jury prize at Shnit Cape Town

Issued by Arcade Content

Radio
Eight SA music stars rock Huawei Durban Day with East Coast Radio

Issued by East Coast Radio

Research
Controversial predictions about the future of the market research industry in the Digital Age

Issued by Nudge

Interpreting Millennials
Interpreting Millennials

Nicci Botha

How do we bridge the divide between the generations? By understanding how Millennials think... read
Unparalleled power of predictive analytics to grow profits

Julian Ardagh, Issued by Effective Intelligence

Retail
Updates on Pick n Pay Stores, Naspers and more - Win a R20,000 trading account with Sharebox

Issued by Analytix BI

#BeyondRetail2016: Prepare for self-service and personalised promotions
#BeyondRetail2016: Prepare for self-service and personalised promotions

Leigh Andrews

Two retailers delighted attendees at this year's Beyond Retail event by speaking of what may sound like futuristic plans but in reality is already on offer locally - the self-service checkout and the true power of private label products... read
#BeyondRetail2016: Dynamics of the SA consumer
#BeyondRetail2016: Dynamics of the SA consumer

Leigh Andrews

We live in a very weird place where a bottle of whisky sells for R600,000 (yes, really) yet the poor try buy a loaf of bread on credit at spaza shops. Maryla Masojada of Trade Intelligence says we need to catch a wake up on the retail realities outside our immediate communities... read
Social Media
Five tips for running a good Facebook group
Five tips for running a good Facebook group

Analize Viljoen

You may love or hate social media. It has its pros and cons and many will debate that people don't talk anymore. For me it is quite the opposite. I find that people connect and "talk" easier than ever... read
International
Warc 2017 Innovation Awards launched
Warc 2017 Innovation Awards launched
The Warc 2017 Innovation Awards have been launched. Free to enter, the awards are a global search for innovative strategies that might use new technology or familiar technology in a new way... read
Cresta International Advertising Awards announce winners
Cresta International Advertising Awards announce winners
The winners of the 24th annual Cresta International Advertising Awards have been announced by Creative Standards International President, Nancy Ross, in New York... read
Clio Of-the-Year finalists announced
Clio Of-the-Year finalists announced
The finalists of the 2016 Clio Key Art Awards' Of-the-Year awards have been announced. The winners will be announced at the awards ceremony on 20 October at the Dolby Theatre... read
LIA shortlists Digital and Verbal Identity
More International
Business
#FeesMustFall: Business calls for a good, hard look at the skills the country really needs
#FeesMustFall: Business calls for a good, hard look at the skills the country really needs

Ryan Ravens

Can we justify free tertiary education, when there's a greater need for a robust social security system? Does SA need more poets and politicians, when artisans are what will grow the economy?... read
Multimedia
Episode 192: Zero Negative Energy launch with Adidas.
Episode 192: Zero Negative Energy launch with Adidas.
This week we chatted to Brett Burgess, BU Head Training Division at adidas South Africa, about the launch of the Adidas Athletics category and specifically the Z.N.E (zero negative energy) hoodie which was the focus piece of the category's first range. - View/Rate
Episode 38: Making a Mentor with Lisa Cohn
Episode 38: Making a Mentor with Lisa Cohn
In this very special episode of the Brave Ideas Podcast, we discuss the topic of mentorship in the workplace. - View/Rate
With or Without Sugar Episode 2: Tony Orsten
With or Without Sugar Episode 2: Tony Orsten
Welcome to Episode Two of With or Without Sugar! We are in London chatting to Tony Orsten - CEO off The Imaginarium Corporation - about the meaning and value of storytelling in brand communication. - View/Rate
New business
  • MobiMedia launches upublished games in SA - more info
  • Wassp named CTM digital partner - more info

More accounts  Submit a New account
New appointments
  • Brandnew Creative Agency makes three new appointments - more info
  • Sun International appoints new community manager - more info

More people  Submit a Person
Jobs offered
Lecturer In 3D Design - Pretoria
Open Window InstituteOpen Window Institute seeks to appoint a lecturer in 3D design in the school of interaction arts. Read more >>



Lecturer In Interactive Development - Pretoria
Open Window InstituteOpen Window Institute (OWI) seeks to appoint a lecturer in interactive development in the school of interaction arts. Read more >>



Lecturer/Subject Manager In 3D Design - Pretoria
Open Window InstituteOpen Window Institute seeks to appoint a lecturer/subject manager in 3D design (one post) in the school of interaction arts. Read more >>



Graphic Designer - Pretoria
We are urgently looking for a passionate and inspired graphic designer with a good design eye to join our creative team! Read more >>

Digital Designer - Cape Town
We are a dynamic digital marketing agency that specialises in brand design, web design, social media marketing, mobile marketing, email marketing, SEO and AdWords management. Read more >>


SEO Specialist - Cape Town
Xplorio is looking for a positive, ambitious and personable leader to head up the SEO department in Xplorio. This exciting role covers both strategy and operations. R 25,000 Read more >>


PPC/Paid Search Specialist - Cape Town
We're looking for a smart, energetic and innovative full-time, PPC/paid search specialist to strategise and execute interactive marketing campaigns and seek out the latest search marketing innovation. Read more >>


Remote Video Reviewers - Anywhere
Review China-focused English TV shows/videos from anywhere in the world and get paid $30/hour. Read more >>





New events to diarise
Press release and media writing
SA Writers College - 20 Oct 2016, Countrywide | 27 Oct 2016, Countrywide | 3 Nov 2016, Countrywide | 24 Nov 2016, Countrywide | 1 Dec 2016, Countrywide | 29 Dec 2016, Countrywide | 5 Jan 2017, Countrywide | 26 Jan 2017, Countrywide | 2 Feb 2017, Countrywide | 23 Feb 2017, Countrywide


GIBS Digital Disruption and Innovation
GIBS - 25 Oct 2016, Johannesburg


Introduction to marketing
Grovation i*know - 8 Nov 2016, Cape Town


Short course in business writing
www.enterprises.up.ac.za - 21 Nov 2016 to 23 Nov 2016, Pretoria


Event management
www.enterprises.up.ac.za - 23 Nov 2016 to 25 Nov 2016, Pretoria


Short course in report writing
www.enterprises.up.ac.za - 24 Nov 2016 to 25 Nov 2016, Pretoria


InDesign digital
Multidimensions - 6 Dec 2016, Johannesburg


Photoshop basic to intermediate
Multidimensions - 7 Feb 2017, Cape Town


InDesign Pro Skills
Multidimensions - 9 Feb 2017, Cape Town


Essentials of broadcast management
Sol Plaatje Institute - 13 Feb 2017 to 17 Feb 2017, Grahamstown



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Upcoming events
Marketing to Millennials Seminar - 25 Oct 2016, Cape Town
This must-attend seminar will take you into the world and mind of the Millennial consumer. Get fresh insight and solutions on how to engage with this ultra-connected generation. Read more >>

Free Meltwater Webinar: Measuring Online Metrics that Matter - 26 Oct 2016, Cape Town
Join Meltwater and the ATKV's Reinard du Plessis next Wednesday from 11.00 to 12.00 for a free webinar on how to measure ROI for online marketing campaigns. Read more >>

Customer Journey Design Course - 31 Oct 2016 to 1 Nov 2016, Cape Town
Build a brand your customers will love! The Customer Journey Design Course will be a two-day intensive practical bootcamp for those wanting to develop expert customer design journey skills. Read more >>

Professional communication at work
Enterprises University of Pretoria - 26 Oct 2016 to 27 Oct 2016, Pretoria


Marketing, communication and customer relations
Enterprises University of Pretoria - 26 Oct 2016 to 28 Oct 2016, Pretoria


Brand Sustainability Conference
26 Oct 2016, Johannesburg


Noticeboards
Meeting Space for Hire in Cape Town CBD
[Other] Can be used for meetings, hearings, workshops, discussions, training, workspace, events, presentations, demonstrations, brainstorming, strategic planning, Cape Town based space, etc. Cost Full-day: R 1,095 for eight hours Half-day: R 765 for four hours

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Oscar Wilde
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Executive Personnel is a leading recruitment agency based in Johannesburg. We focus on Recruitment Service Excellence and recruit professionals from and for various industries including Finance, Marketing and PR, Property and Travel.

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