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Marketing & Media South Africa

Fiery female inspiration this #WomensMonth

As we enter the final week of #WomensMonth I looked into how Y&R's #BreaktheMould campaign is flipping the script on 'gender-specific' toys, with gender-neutral toys like Iron Chef, Ninja Fairy and Princessaurus delighting children while perplexing parents.

I also found out what BBDO's two Loeries 2016 Grands Prix wins mean for African creativity from former Loeries chair and BBDO SA CEO Boniswa Pezisa; as well as the career highlights and industry inspirations of Vicki Hey, Ogilvy & Mather Cape Town's "fun to work with" brand custodian-turned-deputy MD.

Pasqua Heard also shares insights into 'the ad industry from a female perspective' - that of Carmen Schaefer, a senior design and art lecturer at Red & Yellow School of Logic and Magic.

That's just the tip of the iceberg! Get reading...

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizWeekly top stories
The #BreaktheMould packs
#WomensMonth: Flipping the script on 'gender-specific' toys
[Leigh Andrews] With lack of diversity and gender equality strongly in the media spotlight this month, the timing of Y&R Cape Town's #BreakTheMould campaign couldn't have been better... read


Abel and Grace
#BODCT: The power of the Big Idea

Leigh Andrews

One of the most anticipated talks from the first day of Business of Design Cape Town 2016 came near the end of the day from Mike Abel, chief executive partner of M&C Saatchi Abel on the 'power of the idea'. Here's what you missed if you weren't there... Read

123RF
The value of data for media analysis

Jaco Pienaar

Data has become a critical element for the growth of the digital society. And while its importance transcends industries, it is especially in media analysis where it has enabled brands, agencies, and journalists to become more effective... Read

[Newsmaker] Mzukisi Deliwe from Provantage Media Group
[Newsmaker] Mzukisi Deliwe from Provantage Media Group

Beverley Klein

Mzukisi Deliwe has been appointed deputy chief executive officer at Provantage Media Group. He was formally the executive director at the out of home media group... Read

LOERIES CREATIVE WEEK DURBAN
Brought to you by BBM
#Loeries2016: What BBDO's Grands Prix wins mean for African creativity
#Loeries2016: What BBDO's Grands Prix wins mean for African creativity

Leigh Andrews

Net#work BBDO has cause to celebrate, as the only agency to take home two Grand Prix Loeries this past weekend. The agency group has taken home an unprecedented 19 Grand-Prix Loeries in 22 years. Former Loeries chair and BBDO SA CEO Boniswa Pezisa shares her Loeries 2016 experience below... read
#WomensMonth: Women in advertising - Bridget Jung
#WomensMonth: Women in advertising - Bridget Jung
Susan Credle, global chief creative officer at FCB, spoke to women in advertising during the DStv Seminar of Creativity. In this episode she speaks to Bridget Jung, digital creative director, Marcel Sydney... (video) read
Bridget Harpur
#Loeries2016: The power of partnerships in brand building

Ann Nurock

I spent some time with Bridget Harpur, brand manager of brand marketing for Volkswagen SA during Loeries® Creative Week™ Durban to discuss the importance of trust and partnerships in building great brands... read
#WomensMonth: Women in advertising - Laura Jordan-Bambach
#WomensMonth: Women in advertising - Laura Jordan-Bambach
Susan Credle, global chief creative officer at FCB, spoke to women in advertising during the DStv Seminar of Creativity. In this episode she speaks to Laura Jordan-Bambach, creative director at Mr. President... (VIDEO) read
CANSA's 'Testi-monials' from FCB Cape Town, Hellocomputer one of 2016 Loeries' most awarded

Issued by FCB Africa

Arcade scoops four Silvers at the Loeries

Issued by Arcade Content

Terence Neale scores Direction Craft Gold hat-trick at Loeries

Issued by Egg Films

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WOMEN'S MONTH
Hey flanked by Gallarelli and Rangaka
#WomensMonth: Hey, Vicki! New deputy MD of Ogilvy CT

Leigh Andrews

Find out more about Ogilvy & Mather Cape Town's "fun to work with" brand custodian-turned-deputy MD, who proved right her parents' early conviction that she can be anything she wants to be... read
#WomensMonth: The ad industry from a female perspective
#WomensMonth: The ad industry from a female perspective

Pasqua Heard

Over the course of August, Bizcommunity has dedicated much coverage to the experience of women in various industries. Here, we learnt the perspective of Carmen Schaefer, a senior design and art lecturer at Red & Yellow School of Logic and Magic, who plays a role in preparing young creatives for the advertising industry... read
#WomensMonth: Business can be pretty
#WomensMonth: Business can be pretty

Pasqua Heard

One of South Africa's top lifestyle bloggers, Christine Meintjes is a determined businesswoman and founder of the internationally acclaimed Pretty Blog, which has over 80,000 followers on Facebook alone. But Meintjes' ambitions don't stop there... read
#WomensMonth: Putting your clients first
#WomensMonth: Putting your clients first

Beverley Klein

Blowtorch Advertising were recently appointed as the lead creative agency for Accordian Investments, distributors for Tata vehicles... read
#WomensMonth: Advertising changes its view on women
#WomensMonth: Advertising changes its view on women

Emma Carpenter

In the last year, we've seen moments of advertising brilliance indicating the industry is finally moving towards a new way of portraying women. One that is more representative of the way they see themselves... read
#WomensMonth: Lixesha Series - Rethabile Mashale Sonibare
#WomensMonth: Lixesha Series - Rethabile Mashale Sonibare
Inspired by Huffington Post's Sophia project, TEDxCapeTownWomen asked some previous speakers to share their thoughts on time lessons learnt from inter-generational sharing... (video) read
#WomensMonth: Be bold, be heard!
#WomensMonth: Be bold, be heard!

Beverley Klein

Tania Pehl is a journalist and photographer who was the MC of the Black Filmmakers Film Festival held during Open Design week 2016... read
#WomensMonth: Assessa unwraps SA hip hop
#WomensMonth: Assessa unwraps SA hip hop

Pasqua Heard

One of South Africa's top female rap artists, Assessa (Lindiwe Skhosana), shares her story on how she entered the SA hip hop scene... read
#WomensMonth: Lixesha Series - Jos Dirkx
#WomensMonth: Lixesha Series - Jos Dirkx
Inspired by Huffington Post's Sophia project, TEDxCapeTownWomen asked some previous speakers to share their thoughts on time lessons learnt from inter-generational sharing... (video) read
The Art and The Beat with someone who may seem familiar...
#WomensMonth: SummerTime lets female creativity shine

Leigh Andrews

The lyrics go "Summer time, and the livin' is easy", and that happy, relaxed vibe is exactly what you're left with after chatting to SummerTime strategic design studio's founders, Sandhya Singh and Raksha Mahabeer, who clearly love what they do. Here's why... read
#WomensMonth: There is no glass ceiling if you keep building
#WomensMonth: There is no glass ceiling if you keep building

Beverley Klein

Taryn Copeman is the director of strategy at Mark1, a digital media company. Coming from a creative and publishing background, Copeman brings 12 years of experience into her role... read
Dani Hynes, just after failing to get her very pretty and hilarious PA Hannah to be her for the selfie and just before taking home a Gold Creative Effectiveness Award with MullenLowe at The Loeries for Organ Donor Foundation's Get Me to 21.
#BehindtheSelfie with... Dani Hynes

Leigh Andrews

This week, we find out what's really going on behind the selfie with Dani Hynes, commercials director represented by Egg Films... read
Celebrating women at the Loeries

Josephine Buys, Issued by IAB South Africa

Read more
Biz Takeouts
[Biz Takeouts Podcast] 187: PR chat with Marcus Brewster
[Biz Takeouts Podcast] 187: PR chat with Marcus Brewster
On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Marcus Brewster... read

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Marketing
Credit:
CEOs invigorate your marketing teams to achieve your 2017 marketing objectives

Bandile Ndzishe

A recent study from Stein IAS, in partnership with the Chief Executive Group, revealed that CEOs have evolved their expectations for marketing. But they don't think their CMOs are evolving with them... read
How to engage customers in a technologically-veiled marketplace

Boris Dzhingarov, Issued by Monetary Library

Meltwater Outside Insight - Growth-hacking your marketing strategy

Issued by Meltwater


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Advertising
123RF
WhatsApp to share user data with Facebook
Mobile messaging service WhatsApp on Thursday announced it would begin sharing subscriber data with parent Facebook, giving advertisers better access to information on WhatsApp's one billion-strong user base... read
[Orchids & Onions] DStv gets a gold for its top Olympics coverage
[Orchids & Onions] DStv gets a gold for its top Olympics coverage

Brendan Seery

It wasn't old Wayde van Niekerk's triumph that had me glued to DStv over the past fortnight - I have rediscovered the fascinating, multifaceted world of international sport and have been watching events I never would normally dream on wasting time on - gymnastics, archery, shooting, even the lesser attractive field events like women's discus... read
FCB named SA's Top Creative Agency for third consecutive year

Issued by FCB Africa

Spitfire helps Ogilvy shake things up - and bag a bird with KFC!

Eliot Powell, Issued by Spitfire Films

Kyle Lewis directs Caster Semenya tribute for Nike

Issued by Arcade Content

Sunu captures energy of Africa in new Standard Bank spot

Issued by Egg Films

Pour Your Heart Out: Woodland Dairy's campaign to share its goodness

Issued by Boomtown

Propeller exec selected as international judge

Issued by Propeller Films

Gorilla named Agency of the Year at the Mobile Marketing Association's Smarties Awards

Issued by Gorilla


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Branding
The importance of brand internalisation
The importance of brand internalisation

Clive Evans

Sadly, for many organisations, marketing is not evident from the inside out; the brand strategy is not internalised and employees are not adequately empowered or educated as to how important a role they actually play... read
Ian Fuhr
Sorbet's Ian Fuhr hits the nail on the head when it comes to brand loyalty

Jessica Tennant

With over 265,000 loyalty members to date, Sorbet Group's CEO Ian Fuhr recently shared insights on the subject of developing brand loyalty at Business of Design in Johannesburg... read
The 18th annual Sunday Times Top Brands Awards

Issued by TNS Global

Company values: Ditch the clichés, embrace the meaningful

Elsa Gouws, Issued by Yellowwood Future Architects

Design
#BODCT: The business of 'designing better'
#BODCT: The business of 'designing better'

Leigh Andrews

The design-boosting power of collaboration, moving beyond fear of data to implementing insights that create better user experience and using digital disruption to your own business benefit were all hot topics on the first day of #BODCT... read
Digital
Digital gives marketers a sporting chance
Digital gives marketers a sporting chance

Deseré Orrill

At any one time, there is a sporting event happening with vast audiences engaged in the action and conversation, we pretty much know when and where our audiences will be focusing their attention... read
Virtual reality meets cause marketing
Virtual reality meets cause marketing

Sheila McGillivray

It's expected that virtual reality will be an $80bn market by 2025. The list of businesses coming on board with VR is long and impressive... read
Be responsive online or risk being left behind
Be responsive online or risk being left behind

Felix Erken

The digitalisation of business is inevitable and companies that resist the change, risk losing customers, revenue and potentially, even their reputation... read
Be brave: Differentiate with digital
Be brave: Differentiate with digital

Mike Saunders

Digital presents a powerful opportunity for brands to differentiate themselves against competitors. We've all heard the stories of great digital projects and wonder how we could create the same traction for our own brands... read
AR and VR add clout to visual marketing for SA brands
AR and VR add clout to visual marketing for SA brands

Johan Walters

Augmented and virtual realities are ready to make their mark in South Africa and could be a game changer in visual marketing for the retail and tourism sectors in particular... read
Jozi's 2020 smart city will include Africa's 'Silicon Valley'

Issued by Mercatique Consulting


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Direct Marketing
Remember - Assegai Awards 2016 - waiting to recognise and reward

Issued by Assegai Awards

AutoReach launches Summer Magic Coastal Promo 2016

Issued by AutoReach

Education
Transform your English communication capabilities

Issued by Wits Language School

CareerJunction bridging the skills gaps in SA

Issued by Career Junction


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Entrepreneurship
How to determine if your business systems are working - before they go wrong
How to determine if your business systems are working - before they go wrong

Harry Welby-Cooke

The importance of reliable systems in a business cannot be underestimated, something I was reminded of the day I lost a week of work and three years' worth of financial records, after a hard drive failed... read
Events & Conferencing
Digital Media Africa Conference and Awards to be held in JHB
Digital Media Africa Conference and Awards to be held in JHB
With an explosion in mobile news growth on the African continent, World Association of Newspapers and News Publishers (WAN-IFRA) will hold its inaugural Digital Media Africa conference and Awards competition... read
Mindshare's second Huddle just got a whole lot bigger and a whole lot better

Issued by Mindshare South Africa

espAfrika's debut 'Royal Escape Experience' an 'inescapable' success

Issued by espAfrika

LM&P stages 2016 Wits Donald Gordon Medical Centre Spiritus Awards evening

Issued by Mortimer Harvey

Top accolades to the Top Women in MICE

Issued by HOMEMAKERS

Magazines
John Brown Media appointed as content agency for Leisure Books/Leserskring

Issued by John Brown

Mobile
123RF
The lofty view keeps us grounded in mobile fundamentals

Mike Laws

With mobile marketing so focused on the usual metrics so integral to campaigns, sometimes it's worthwhile to take a step back and focus on the bigger picture... read
OOH
Nedbank innovatively shows the way on small outdoor advertising format with big results

Issued by Primedia Outdoor

PR & Communications
Wilson at the PRISA Conference
Of doers and criticisers

James Wilson

"You get two types of people in the workplace, those that get stuck in and 'do' and those that sit on the sidelines, observe and then critique what has been done"... read
IABC Africa Conference 2016 unveils critical insights into the future of business communication

Issued by IABC Africa Region

Silver Quill deadline date extension

Ghrethna Kruger, Issued by IABC Africa Region

Emlo introduces PR internship programme

Issued by Emlo Communications

Riverbed appoints new head of client service and events

Issued by Riverbed

Five ways bad grammar can negatively affect your business

Issued by Naija Writers' Coach

Production
The explainer video explained
The explainer video explained

Nicole Capper & Warren Coetzer

Trends come and go. But with my more than ten years in PR I am sure of one trend that is here to stay - and that is video. We have all been watching video climb the popularity charts... read
For photographers in pursuit of the perfect shot - the EOS 5D Mark IV

Issued by Canon SA

Research
Ipsos pre-election forecasting on the mark nationally

Issued by Ipsos

Social Media
Suzelle at her best...
Five tips brands can learn from Suzelle DIY

Meagan Elston

Suzelle DIY's YouTube Channel is a local sensation. For those who have not yet discovered this local gem, the channel is a bitesize do-it-yourself web series following the (fictional) life of Somerset West local Suzelle and her best friend Marianne. Despite its comedic appeal, it's also makes a great case study of how to make an engaging and highly watchable YouTube series... read
Marian Cramers
The future of social media analytics

Jessica Tennant

With image-based social networks on the rise, the latest being Instagram, Pinterest and more recently Snapchat, businesses are increasingly adopting social media analytics tools to gain insights from social data to drive strategy... read
International
Plusnet's ads acknowledge intrusion of online advertising
Plusnet's ads acknowledge intrusion of online advertising
UK based Plusnet, a broadband provider, has launched an online video campaign as part of its direct response activity, aimed at targeting people in the market for renewing their broadband... read
Production houses encouraged to enter their work to LIA
Production houses encouraged to enter their work to LIA
Production companies, post-production houses, editing facilities and music and sound companies are encouraged to enter the London International Awards (LIA), even if agencies have already entered the work, as an agency... read
Facebook aims for video-loving teenagers with new app
Facebook aims for video-loving teenagers with new app
Facebook on Friday took direct aim at video-loving adolescents, and Snapchat, with the release of a new iPhone app that allows teens to watch clips about the lives of their classmates. read
More International
Business
#WomensMonth: Excellence and education the key to success in business
#WomensMonth: Excellence and education the key to success in business
As a country we have been lauded for our progressive constitution, but women are still underrepresented in leadership positions... read
Multimedia
#WomensMonth: Women in advertising - Bridget Jung
#WomensMonth: Women in advertising - Bridget Jung
#WomensMonth: Women in advertising - Laura Jordan-Bambach
#WomensMonth: Women in advertising - Laura Jordan-Bambach
New business

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  • New account manager for Tribeca Public Relations - more info
  • Novare appoints CEO - more info

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Jobs offered
Recruitment Consultant - Cape Town
Ad TalentA leading recruitment consultancy specialising in the communications industry is looking for a consultant to join their team of successful recruiters in their Cape Town branch. Read more >>



Project Manager - Cape Town
Brandesign, a Claremont based advertising agency, has a vacancy for a dynamic project manager, with a keen spirit of excellence Read more >>



Digital Marketer - Nelspruit
Work in the Lowveld in the vibrant and rewarding tourism industry as a digital marketing specialist. Read more >>



Junior-Mid Digital Copywriter/Content Manager - Johannesburg
Firewater GroupAre you a copywriter who refuses to take a job writing blog posts about the meaning of Justin Bieber's tattoos? Still interested, read on... Read more >>



PA - Johannesburg
GreatstockGreatstock requires PA for busy managing director. Based in Illovo, Sandton. Must have excellent English language skills (will need to do a lot of her own correspondence) Resourceful. Read more >>



Senior Account Manager - Johannesburg
Joanne Pollard AssociatesExperienced account manager (BEE male preferred) for design company. Ad agency experience in project management plus new business skills. Strong attention to detail. Personable and enthusiastic. Read more >>



Senior Sales Developer - Johannesburg
TimeOne GroupTimeOne Group offers innovative services in native advertising, programmatic buying, performance marketing and mobile. TimeOne is now recruiting. Read more >>



Packaging Designer - Johannesburg
Joanne Pollard AssociatesPackaging designer (Top Cabrera) for midweight position in a design company. Read more >>



Digital Account Manager - Cape Town
Platinum SeedPlatinum Seed partners with companies and brands to develop digital solutions. We are looking for a digital account manager to effectively manage the relationship between our team and our clients. Read more >>



Social Media Manager - Cape Town
Ad TalentA blue-chip company in the fashion and beauty sector is looking for a social media manager to grow and build their social communities. Read more >>



Junior Graphic Designer - Johannesburg
Scan DisplayScan Display's Johannesburg office is looking for a junior graphic designer to design mainly for large format printwork for exhibitions, events and retail displays. Read more >>



Content Producer - Johannesburg
NewcastTop communications group looking for a great branded content producer. Work in a creative environment on diverse brand content project for some of the world's greatest brands. Read more >>



Client Service Director - Johannesburg
Joanne Pollard AssociatesClient service director with proven track record required for creative branding - upmarket boutique agency. Read more >>




New events to diarise
IMM Institute unpacks the world-renowned Krispy Kreme brand
IMM Institute of Marketing Management - 1 Sep 2016, Johannesburg


Customer journey design course
Brandlove - 5 Sep 2016 to 6 Sep 2016, Johannesburg


Developing a media strategy
Institute for the Advancement of Journalism - 5 Sep 2016 to 7 Sep 2016, Johannesburg


Social Media for Marketing Course
Cerebra - 7 Sep 2016 to 28 Sep 2016, Johannesburg


Design thinking for brand building
Vega School - 8 Sep 2016, Durban | 8 Sep 2016 to 9 Sep 2016, Johannesburg | 8 Sep 2016 to 9 Sep 2016, Pretoria | 8 Sep 2016 to 9 Sep 2016, Cape Town


Essentials of newspaper management
Sol Plaatje Institute - 19 Sep 2016 to 23 Sep 2016, Grahamstown


Digital Media Africa
WAN-IFRA - 28 Sep 2016 to 30 Sep 2016, Johannesburg


African Entrepreneurship Exchange 2016 Breakfast
Makamba Online - 29 Sep 2016, Johannesburg


Internal communications with a purpose
Institute for the Advancement of Journalism - 5 Oct 2016 to 7 Oct 2016, Johannesburg


Essentials of broadcast management
Sol Plaatje Institute - 24 Oct 2016 to 28 Oct 2016, Grahamstown



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Upcoming events
Competition law - the South African experience
Law@work, UCT Faculty of Law - 1 Sep 2016 to 2 Sep 2016, Cape Town


Noticeboards
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[Sponsorship] Revival Rangers, a children's initiative that looks to bring empowerment, hope and promote education to primary school children in public schools across South Africa. We are looking to launch our first event on 4 September with children from Lufhereng and Rutegang Primary Schools and we request that you may sponsor us. The event is a Children's Fun Day comprised of university students putting forth a message of hope, fun activities and games, dancing and drama. The event will host a total of 70 children all in Grade 5, 6. We are in need of monetary assistance for the transportation, feeding as well as activity supplies for the children.
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