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Marketing & Media South Africa

International business lessons with local impact

We start with international coverage by Daniel Munslow on the recent 2016 World PR Forum Summit. He shares a lesson in cross-cultural communication, one of the most talked about subjects for global communication professionals as they continue to face the challenges associated with communicating with large, geographically spread audiences.

I also go Behind the Loeries with Virginia Hollis. She's MD at strategic communications company Magnetic Connection, as well as chairman of SAARF and a board member of both the Loeries and AMASA!

With our focus on #YouthMonth, this week's newsmaker is Chanelle Carawan, operations director at Student Brands South Africa. She chats to Beverley Klein about the importance of being able to speak the language of the youth and bring brands closer to the next generation.

Rounding out the global focus, Cèsar Vacchiano shares an important business lesson for all from China: More integration and enhanced digital presence.That's the key to future success, especially as Chinese companies are already very active on the continent and it's only a matter of time before Chinese independent agencies start looking into the South African market to collaborate or acquire agencies to provide better services to their clients.

All essential business reading to get your week off to a successful start!

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Bizcommunity dotsWeekly top stories
A lesson in cross-cultural communication
A lesson in cross-cultural communication
[Daniel Munslow] Communicating across cultures has become one of the most talked about subjects for global communication professionals as they continue to face the challenges associated with communicating with large, geographically spread audiences... read


Hollis in a hard hat.
[Behind the Loeries] with... Virginia Hollis

Leigh Andrews

In addition to her role as MD at Magnetic Connection, Virginia Hollis is a member of the Loeries board, amongst others... Read

#YouthMonth Newsmaker: Chanelle Carawan from Student Brands
#YouthMonth Newsmaker: Chanelle Carawan from Student Brands

Beverley Klein

Chanelle Carawan is only 23 years old and has been appointed operations director at online student portal, Student Brands South Africa... Read

A lesson from China: More integration and enhanced digital presence
A lesson from China: More integration and enhanced digital presence

César Vacchiano

The South African communication, marketing and advertising industry must brace itself for an increased presence of Chinese players in the market... Read


Youth Month
Sunday Times Generation Next Awards gear up for 10 June
Sunday Times Generation Next Awards gear up for 10 June
The annual Sunday Times Generation Next Awards will be announced on Friday 10 June 2016, when South African youth, aged 8-22, determines South Africa's 'coolest brands'... read
#YouthMonth: SA blind to accountability, with real consequences for future generations
#YouthMonth: SA blind to accountability, with real consequences for future generations

Antoinette Pombo

"... universal adult suffrage, a national common voter's roll, regular elections and a multi-party system of democratic government, to ensure accountability, responsiveness and openness"... read
Richard Mulholland
#YouthMonth: Seven tips for minding the gap with Afrillennials
Do you find yourself asking "What would Google do?" in your endeavour to understand Afrillennials (African Millennials) in the workplace? You don't have to unless you're hiring the 1% of the 1% of the 1% of brilliant millennials around the globe... read
Jones and Young.
#YouthMonth: Tipping the tide of youth unemployment with EvenMe

Leigh Andrews

'Screenagers' are in their natural habitat when interacting with content on their phones, so why not make it entrepreneurially educational? That's exactly what the new EvenMe portal and app have in mind... read
#YouthMonth: The Instagram King, Gareth Pon
#YouthMonth: The Instagram King, Gareth Pon

Ruth Cooper

When taking a scroll through Gareth Pon's insta feed it's easy to see why he was crowned Top African Instagrammer in both 2014 and 2015. read
Standard Bank Youth Expo

Issued by BrandedYouth

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Focus on Shopper Marketing
Burger King promotion
[Shopper Marketing] Brand groupies and the death of friction

Louise Marsland

Latest shopper marketing trends and how retailers and brands need to target shoppers in this digital age, where disruption is transforming the retail landscape... read
[Shopper Marketing] Customers gravitate to the 'Third Place'
[Shopper Marketing] Customers gravitate to the 'Third Place'

Louise Marsland

Shopper marketing is being driven by a shopper revolution powered by our digital world. It has led a "seismic change in marketing"... read
[Shopper Marketing] Digital signage to transform retail environment
[Shopper Marketing] Digital signage to transform retail environment

Rob Nelson

While research studies have proven effectiveness, South Africa is lagging behind the rest of the world in digital signage usage... read
[Shopper Marketing] Technology is changing how people shop
[Shopper Marketing] Technology is changing how people shop
Primedia Unlimited mall division media product manager, Gia Conte-Patel, talks about the growing media category, mall media.... read
Menlyn Park concierges
[Shopper Marketing] Menlyn Park raises stakes in retail innovation

Louise Marsland

Menlyn Park shopping centre in Pretoria is undergoing a R2bn redevelopment, which will include futuristic retail innovations... read
Image by 123RF
[Shopper Marketing] Mystery Shopper Europe adds Africa to basket
Mystery Shopping Providers Association Europe is targeting Africa to expand its membership base... read
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Biz Takeouts
[Biz Takeouts Podcast] 176: Marketing Mix Shopper Path to Purchase 2016
[Biz Takeouts Podcast] 176: Marketing Mix Shopper Path to Purchase 2016
On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Dana Buys... read

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Marketing
A new type of consumer is slowly emerging
A new type of consumer is slowly emerging

Thabiso Moloi

I recently read an interesting article on PR Weekly titled "the new influencers" which comprises of a new crop of individuals often referred to as Generation Z (commonly abbreviated to Gen Z)... read
Advertising
Chicken Licken to leave agency Net#work BBDO
Chicken Licken to leave agency Net#work BBDO
After 13 years together, fast-food chain Chicken Licken has decided to leave agency Net#work BBDO, reports Marklives.com... read
Mariana O'Kelly
Highlighting Ogilvy's yellow D&AD pencil

Leigh Andrews

With international award season in full swing, Mariana O'Kelly shares exclusive insights into global recognition for local ideas from Ogilvy SA, the top performing SA agency at the D&AD awards this year... read
Giant Films' Karien Cherry wins Ad of the Month, again

Issued by Giant Films

Markstry dives in the deep end with Huawei and DDB

Issued by Spitfire Films


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Branding
Understanding a brand and connecting it digitally
Understanding a brand and connecting it digitally

Jarred Mailer-Lyons

Brands have been around as long as there have been things to sell. The term 'brand' originated from the stamp carved onto a product to certify its purity, authenticity and origin... read
CRM
Analytics underpins the new customer experience paradigm
Analytics underpins the new customer experience paradigm

Gavin Holme & Rudraksh Bhawalkar

With the widespread adoption of always-on connectivity and the pervasiveness of mobile devices, the way customers interact with business has evolved dramatically... read
CSI
Zinto hosts SPCA breakfast run in aid of our four-legged friends

Issued by Zinto Activation Group

Boomtown sets the wheels in motion for the Qhubeka 5000

Issued by Boomtown

Advertising agency J. Walter Thompson South Africa partners with FoodBank SA

Issued by JWT

UCKG's Godllywood self-help group inspires women to develop a spirit of appreciation

Issued by Universal Church of the Kingdom of God

Design
WeDesign2016 Conference to change urban thinking radically
WeDesign2016 Conference to change urban thinking radically
The WeDesign2016 Conference, taking place in Durban on 8 July 2016, features Minister of Finance, Pravin Gordhan as one of the keynote speakers.. read
Digital
Why you won't be ranking in organic search results anytime soon (Part 2)
Why you won't be ranking in organic search results anytime soon (Part 2)

Dee Stephens

In part 1 of this story, I detailed the damage the new Google Instant Answer has had on Wikipedia and the causational ranking issue that its created for organic ranking... read
Image via Twitter
Growing strong: Five digital leadership lessons from the Game of Thrones

Lee Naik

Watching this season's Game of Thrones, I can't help but see the world of Westeros and our own as surprisingly similar. Sure, there are fewer shadow assassins and dragons in our world... read
Vizeum South Africa key management changes

Issued by Dentsu Aegis Network

Connecting with the mass market and creating a shared purpose

Issued by Joe Public United

Adapting to digital change in West Africa - A Meltwater business lunch

Issued by Meltwater

Quirk Cape Town appoints new MD

Issued by Quirk

Direct Marketing
AutoReach: Move your brand from a mere acquaintance to a lasting relationship

Issued by AutoReach

Events & Conferencing
R33.5m to be invested in venue upgrades at the Ticketpro Dome

Issued by Ticketpro Dome

Exhibitions
DuPont de Nemours International SARL at African Utility Week and Clean Power Africa

Issued by XZIBIT EXPERIENTIAL MARKETING

Join EXSA in celebrating Global Exhibition Day

Issued by EXSA

Loeries Creative Week Durban
#Loeries2016 entry extension

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Magazines
Call for entries to The annual Folio: Eddie and Ozzie awards
Destiny and Destiny Man, in partnership with Old Mutual bring you the 2016 Good Schools Report

Issued by Ndalo Media

Media
Most Awards open for entries
Most Awards open for entries
The Most Awards, which recognises individuals in the Media Owner and Media Agency Rising Stars and Legends categories each year, are open for entries... read
Finalists announced for Standard Bank Sikuvile Awards 2016
Finalists announced for Standard Bank Sikuvile Awards 2016
Print and Digital Media South Africa (PDMSA) has announced the finalists in the 2016 Standard Bank Sikuvile Awards, an annual recognition of excellence in South African journalism... read
Print and Digital Media South Africa Award finalists named
Mobile
2016 Mobile 360 Series - Africa conference announces speaker line-up
2016 Mobile 360 Series - Africa conference announces speaker line-up
The GSMA, which represents the interests of mobile operators worldwide, has announced the key speakers for the 2016 Mobile 360 Series - Africa conference... read
Unpacking Africa's first mobile DSP

Issued by Adclick Africa Media Group

Integrated advertising solutions taken to a new level by The SpaceStation

Issued by The SpaceStation

Netnuus - a new Afrikaans app that delivers streamlined news highlights in a flash

Issued by 24.com

Progressive web apps - Why brands might want to get progressive

Nicole Sobotker, Issued by DQ&A Media Group

Newspapers
City Press editor-in-chief, Ferial Haffajee, to step down
City Press editor-in-chief, Ferial Haffajee, to step down
Media24 has announced that Ferial Haffajee, editor-in-chief of City Press, will be stepping down at the end of July, having been at the newspaper since 2009... read
Online Media
How storytelling improves your business website

Boris Dzhingarov, Issued by Monetary Library

Ten of Africa's brightest start-ups changing lives

Zubair Timol, Issued by Meltwater

OOH
MediaCom crowned as the 2016 JCDecaux Café Cook-off champions!

Issued by JCDecaux

PR & Communications
Cultural appreciation in reputation management
Cultural appreciation in reputation management

Daniel Munslow

Communicating across cultures was the theme that emerged from a recent reputational management workshop I presented... read
Tapping into the potential of influence is how PR will matter most
Tapping into the potential of influence is how PR will matter most

Dustin Chick

Agencies need to be structured to lead clients in their journey to understand the insights behind conversations, especially as we push for a greater level of investment in the research backing up effective strategic, PR and social media lead communications efforts... read
Cats versus cucumbers

Issued by Lion's Wing

Life Station 94.7 expo

Issued by Offlimit Communications

Production
Glass innovation for Consol

Issued by Gearhouse SA

SDS invests in new technology

Issued by Gearhouse SA

Frieze gets Kofi

Issued by Frieze Films

Promotions
My Money Plan: Phefumla

Issued by Offlimit Communications

Radio
Radio presenters' coaching studio opens in Randburg
Radio presenters' coaching studio opens in Randburg
Peter Wise, who has 30 years of broadcasting experience in radio presentation, programming, advertising sales and management, has launched a compact radio commercials recording studio and on-air presenters' coaching facility... read
Giving a voice to Algoa country's unsung heroes

Issued by Algoa FM

OFM presents the sound of your life in concert

Issued by OFM Radio

Vipec makes 'clean sweep' on radio with United Stations

Zamathango Thango, Issued by United Stations

Heart FM shuts down broadcast studio for 16 days

Issued by Heart FM

Research
Massive advertising opportunities for Africa's increasingly media-savvy audiences

Issued by Nielsen

Retail
Rocket Creative launches retail focussed ChargerLITE product merchandising solution

Issued by Rocket Creative Design & Display


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Social Media
How to create Instagram ads
How to create Instagram ads

Roane Swindon

Instagram is considered to be one of the most authentic platforms out there and it makes sense to tap into the advertising possibilities if you have a niche brand or product with lots of potential... read
Cell C Game of Phones campaign puts the WIN in Winterfell
Cell C Game of Phones campaign puts the WIN in Winterfell

Mike Sharman

Last week I shared this pic of actor/comedian/director - Glen Biderman-Pam - playing all of the characters from GoT... read
Social media for change
Social media for change

Rebone Masemola

Although we loudly profess that we share a collective mind-set while embracing what's unique about others, it's become quiet cliché of our generation to continue a legacy of category creation... read
Digital campaigns get the vote
Digital campaigns get the vote

Tess Sulaman

As South Africans get ready to head to the polls, there is no shortage of advisers on what the three main political parties should be doing to win the hearts and minds of voters... read
TV
Oleksandr Horiainov ©
#KantarOnAir: Commercial TV in a FFW VOD world

Leigh Andrews

How do you tackle advertising when consumers actively skip it, choosing to rather binge-watch VOD or video-on-demand shows? Speakers at the second and final day of Kantar's World Audience Summit 2016 shared the importance of real-time data... read
Peter Chalakov ©
#KantarOnAir: Internet disrupts TV

Leigh Andrews

It's never been more evident that the internet and mobile era is disrupting TV for good. Here's how the first day of presentations and panelists at Kantar Media's World Audiences Summit 2016 explained the implications... read
Lungile likes it black and white. Here's his random day...
#BehindtheSelfie with... Lungile Nduvane

Leigh Andrews

This week, as we kick off #YouthMonth, we find out what's really going on behind the selfie with Lungile Nduvane, Africa's youngest station manager in community television at Bay TV... read
Limelight and Red Cherry produce Sofn'free HairXperts TV show

Issued by Red Cherry Media

International
Cannes Lions nominates Samsung Electronics as Creative Marketer of the Year
Cannes Lions nominates Samsung Electronics as Creative Marketer of the Year
Cannes Lions International Festival of Creativity has awarded Samsung Electronics the 'Creative Marketer of the Year' for 2016, for its creative and meaningful strides in marketing... read
Twitter moves to curb nastiness at Periscope
Twitter moves to curb nastiness at Periscope
Twitter on Tuesday moved to further stifle abusive commentary at its live video streaming application Periscope... read
Entries open for 2016 World's Best Healthcare & Wellness Advertising
Entries open for 2016 World's Best Healthcare & Wellness Advertising
The Global Awards 2016 competition for the World's Best Healthcare & Wellness Advertising is open for entries until 31 July 2016... read
First round of jury members selected for D&AD Impact
First round of jury members selected for D&AD Impact
Executives from Droga5, Getty Images, IDEO, Squarespace, Unilever and Warby Parker have been selected as D&AD Impact jury presidents, along with the judges who will play an integral role in this distinctive, new global award show... read
More International
Africa
2016 African Blogger Award winners
2016 African Blogger Award winners
The winners of the annual African Blogger Awards have been announced - the awards saw strong growth in entries from West Africa... read
More Africa
Business
Hansie Smit
How to boost your boardroom presence

Hansie Smit

I've been in 12 boardrooms none of which had en suite bathroom; all of which terrified me. The best way to counter that fear, I've found, was to let my mind wander at will to create the impression - to me at least - that I'm anywhere but in a boardroom... read
The most advanced Olympics Games are around the corner - Japan 2020
The most advanced Olympics Games are around the corner - Japan 2020

John Sanei

Japan is promising that they will host the most technologically advanced games in the history of the world. This is how they are planning to do it... read
New business

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New appointments
  • Shazam appoints new country representative - more info
  • Sue Morris joins Flux Trends - more info
  • New appointment for Troika Imagineering Works board of directors - more info
  • Ster-Kinekor appoints general manager - more info
  • New content development team member for Tribeca - more info

More people  Submit a Person
Jobs offered
Production Intern - Johannesburg
The Johnathan Andrews Studios is a creative engine which operates in photography, video and animation. Read more >>



Advertising Sales Executive - Cape Town
Highbury Safika MediaProfessional senior advertising sales executive. Read more >>



Digital Graphic Designer - Cape Town
Mark 1We are looking for an exceptionally talented junior to mid level designer. The successful applicant will be able to initiate big ideas, work independently as well as in a team. Read more >>



Digital Sales Executive - Cape Town
Mark 1Mark 1 is a technology-driven and creatively focused digital media business. We are hiring a sales executive to join our expanding team. Read more >>

Producer - Client Service-Project manager - Sandton
MCore is a digital media production company based in Rivonia. We are looking for a project manager, client service and/ or producer person to join our team of seasoned professionals. Read more >>


Graphic Designer - Durban
African Mediums, an advertising agency in Durban requires mid to senior-level graphic designers for permanent employment. African Mediums is a through-the-line design, print and installation house. Read more >>


Sport Producer/Editor - Johannesburg
We're looking for a producer to travel the world with one of South Africa's top sports teams and document their tours through fun online, social and tv videos. Read more >>


Graphic Designer - Durban
We're looking for an experienced and dynamic Graphic Designer to join our marketing department at our head office in Pinetown, KZN. Read more >>





New events to diarise
Brandlove customer journey design course
Brandlove - 16 Jun 2016 to 17 Jun 2016, Cape Town | 7 Jul 2016 to 8 Jul 2016, Johannesburg


Essentials of broadcast management
Sol Plaatje Institute - 20 Jun 2016 to 24 Jun 2016, Grahamstown


Business report writing skills
Front Foot Strategic Consulting - 27 Jun 2016, Johannesburg | 29 Jul 2016, Boksburg


Business writing skills - advanced
Front Foot Strategic Consulting - 28 Jun 2016, Boksburg | 30 Jun 2016, Randburg | 26 Aug 2016, Randburg


Brand and marketing management short course
Vega School - 29 Jun 2016 to 19 Oct 2016, Johannesburg | 29 Jun 2016 to 19 Oct 2016, Durban | 29 Jun 2016 to 19 Oct 2016, Cape Town | 29 Jun 2016 to 19 Oct 2016, Pretoria


SketchUp short course
Design School Southern Africa - 2 Jul 2016 to 20 Aug 2016, Johannesburg | 2 Jul 2016 to 20 Aug 2016, Durban | 2 Jul 2016 to 20 Aug 2016, Pretoria


Corporate communications, social media and reputation management seminar
Bloom Training - 13 Jul 2016 to 14 Jul 2016, Johannesburg


Create the most powerful PowerPoint presentation
Front Foot - 14 Jul 2016, Johannesburg


Measurement and evaluation
PRISA - 18 Jul 2016, Randburg


Introduction to copywriting for brands
Vega School - 25 Jul 2016 to 24 Oct 2016, Johannesburg | 25 Jul 2016 to 24 Oct 2016, Durban | 25 Jul 2016 to 24 Oct 2016, Cape Town | 25 Jul 2016 to 24 Oct 2016, Pretoria



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Upcoming events
Touch Points Matter - Practical Ways to Drive Customer Experience Excellence - 7 Jun 2016, Cape Town | 9 Jun 2016, Johannesburg
Discover easy and practical ways your business can drive customer experience improvements. Key speaker - Gareth Mellon, Frost & Sullivan. Read more >>

Course in Customer Experience Management
Enterprises University of Pretoria - 7 Jun 2016 to 10 Jun 2016, Johannesburg


Secondary data skills, analysis and insights half day course
South African Audience Research Foundation - 7 Jun 2016, Johannesburg | 22 Jun 2016, Cape Town


Smart Procurement World 2016 Conference and Expo
Smart Procurement World - 8 Jun 2016 to 9 Jun 2016, Durban


Professional telephonist etiquette
Front Foot - 8 Jun 2016, Johannesburg | 11 Jul 2016, Randburg | 12 Jul 2016, Boksburg | 5 Aug 2016, Randburg


POPI Act- Data Protection and Privacy for Marketers
Jozihub - 9 Jun 2016, Johannesburg



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