22 Mar 2016Contact usSubmit newsAdvertise on bizList your companyHome
  My account



Marketing & Media South Africa

Happy birthday Twitter!

Yesterday Twitter turned 10 and Louise Marsland gives us some of the best moments from the past decade and how the social network has changed how we interact online.

Technology is improving in leaps and bounds, and the fact that science fiction is becoming reality is what keeps CEOs awake at night. Leigh Andrews spoke to IBM's Craig Holmes and Jose de la Torre about the true impact of digital disruption on business.

As we all know the digital world is becoming heavily diluted with content, so how do you create shareable content in social media marketing in this day and age? Aimee Serrao provides some pointers to achieve this tricky task.

In line with this, what exactly is digital media? Jack Dawson defines this new term and provides some lessons from around the world.

PS: Bizcommunity's content calendar is well underway. Here are some of the forthcoming content highlights to look forward to.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories
#Trending: Happy birthday Twitter!
[Louise Marsland] Twitter turned 10 yesterday, 21 March, and the hashtag #LoveTwitter trended. Of course. Brands, celebs, football teams, news media and Twitter itself, reminisced on the good times... read


How to create shareable content in social media marketing

AIMEÉ SERRÃO

Individuals are faced with a blizzard of media messages on a daily basis. This can make it difficult for your brand to stand out in the crowd... Read

What exactly is digital media - Lessons from around the world

Jack Dawson

There has been a lot of talk about digital marketing but few people understand what this 'digital marketing' thing is all about. This article is going to give you a brief overview of what this type of marketing is all about... Read

What keeps CEOs awake at night?

Leigh Andrews

Imagine walking into a bank and being greeted by a robot that uses facial recognition to identify you and your standing in the bank, and possibly predict the service you've come in for - it's not science fiction, this is already a reality in Japan... Read


Brand Manager Month
#BrandManagerMonth: Alaina Huysamen from Kaspersky Lab

Lauren Hartzenberg

There's little chance you've perused solutions to the very real issue of cyberthreats without coming across the name 'Kaspersky Lab'. The company's brand presence is undeniable... read
#BrandManagerMonth: Marina Loubser on a campaign that "drops jaws and stops traffic"

Jessica Taylor

Coca-Cola recently launched the One Brand global marketing strategy that, "for the first time ever, unites Coca-Cola, Coca-Cola Light/Diet, Coca-Cola Zero and Coca-Cola Life under the iconic Coca-Cola brand positioning in one global creative campaign: Taste the Feeling." read
#BrandManagerMonth: Branding with a difference

Jessica Taylor

Here, Daisy Masiangoako, marketing manager of Woolworths Food: Long Life, explains 'the Woolworths difference' when it comes to branding... read
#BrandManagerMonth: Mokebe Thulo on marketing to millennials

Jessica Taylor

Face-to-face engagement is the way to speak to our young people, says Mokebe Thulo, portfolio manager of HDI Youth Marketeers, who recently spoke on the Sunday Times Generation Next study at the Future-Ready Marketing Conference on Thursday, 10 March at the Hyatt Regency Hotel in Rosebank, Johannesburg... read
Read more
Prism Awards
More sponsors sought for PRISMS
The PRISMS, known as the 'Oscars' of the PR industry, has sponsorship categories still open for industry support... read
Biz Takeouts
[Biz Takeouts Podcast] 166: Bridget von Holdt chats PRISM Awards 2016
On the last episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Bridget von Holdt and Grant Orchard... read



Marketing
Marketers seek a new model for insights
New research from the World Federation of Advertisers (WFA) highlights the need for a step change in the relationship between marketers and their internal insights teams... read
You are losing money on ads that don't appear

Issued by Chris Moerdyk

Effective targeting, anyone?

Issued by Effective Intelligence

Advertising
Unlocking true digital magic

Leigh Andrews

While we're on the right path, the only way we can reach the goal of creating immersive digital work that resonates with the audience is to ensure clients understand digital's value. Here's how... read
Advertising. What Trump teaches us.

Damon Stapleton

I read two articles this week, which I found pretty interesting. The first was a piece in the Telegraph. It was about how television spend in the UK had exceeded 5 billion pounds for the first time... read
How to stop your campaign dying

Chris Brewer

An interesting factor that emerged over the years from various conferences, both international and local, suggested that clients tend to view the process as "structured", whereas agency personnel viewed it as "spontaneous"... read
Instagram: A snapshot of the latest social media-advertising platform

Issued by 360eight

Promise wins Futurelife

Issued by Promise Brand Specialists

Branding
The ink revolution: the subtle merge of brands and print

Issued by Gawk

Demo Plinth displays - simple, yet sophisticated

Issued by Rocket Creative Design & Display




Design
Savanna goes Loco

Issued by Just Design

Digital
Digital industry survey means more effective audience profiling

Leigh Andrews

Nicolle Harding, country manager at Effective Measure South Africa, shares exclusive insights into the new digital industry survey's impact on the local marketing industry... read
Why brands should give a DAM when it comes to their digital asset management

Issued by BrandPark Digital Asset Management

Thank you IAB from Public-Ideas

Issued by Public-Ideas

With great data comes great probability

Riaan Sunny, Issued by Mark 1

Five steps on adapting your marketing to this age of analytics

Gary Wright, Issued by Powerhouse Advertising

That's so Tumblr! Embracing the complex world of the youth and digital

David Blyth, Issued by Yellowwood Future Architects

Direct Marketing
Mortimer Harvey signs Loyal Solutions partnership in India

Issued by Mortimer Harvey

Education
Blog post from London School of Marketing unpacks Masters' secrets
A newly published blog, from the London School of Marketing (LSM), takes a look at how Masters graduates can get a job and the five skills developed during the masters programme... read
Henley Business School launches Executive Speaker Programme

Issued by Twiga Communications

Entrepreneurship
Becoming a better entrepreneur requires foresight
Abraham Lincoln said, "Give me six hours to chop down a tree and I will spend the first four sharpening the axe." His productivity secret was good preparation and using an effective tool for the task... read
South Africa proudly takes over the torch for GEC 2017 in Medellin, Colombia

Issued by SEA Africa

Events & Conferencing
New African Woman Awards selects 2016's most influential women
The New African Woman Awards, announced in London late last week, have selected winners from Africa's most influential women... read
All-star line-up set to shine for Cape Town International Jazz Festival's free community concert

Issued by espAfrika

Exhibitions
WTM Africa 2016 brings the world to Cape Town

Issued by Thebe Reed Exhibitions

Couples learn how to bulletproof their marriage and invest in a life-long relationship

Issued by Universal Church of the Kingdom of God

EXSA seeks new general manager

Issued by EXSA

Media
When big tech blogs swipe left

Russell Jarvis

Tasked with getting the message out in all the right places, I figured that landing our news in front of your FT.com's, TechCrunch's and VentureBeat's would be a piece of cake... read
Mobile
Could a smartphone app really help combat crime in SA?

Stuart Thomas

South Africa has a brutal crime problem and it affects everyone. The rapes and murders of teenage girls in Khayelitsha (one of Cape Town's poorest areas) and Tokai (one of its wealthiest), bears witness to that fact... read
AMASA #MobileMatters Seminar - staying mobile in our always-connected world

Issued by AMASA

Click fraud must fall

Issued by Vicinity Media

Newspapers
Digital natives still read print
Generation Y and Z are much more tech-savvy overall than their predecessors are and have been described as digital natives, yet recent research shows that they read their local newspapers in print, often from cover to cover... read
Online Media
African Blogger Awards adds new categories
The third annual African Blogger Awards competition has announced three new categories for social and digital influencers across the African continent... read
What's going on with M4JAM?

Stuart Thomas

This is interesting. WeChat users signed up to microjobbing service M4JAM were on Monday greeted with a message telling them to cash out all the money from their wallets before 31 March... read
PR & Communications
Making money conversations work for you

Joanne Botha

Negotiating contracts and talking money is always tough, and it's often an awkward conversation. Having negotiated in the money-trenches for a number of years, here are my top eight tips to make the conversation a little easier... read
Koo Govender appointed CEO for Dentsu Aegis Network South Africa

Issued by Dentsu Aegis Network

Production
SANBS | Donate blood today and give someone a tomorrow

Issued by FirstPencil

The most meaningful 45 minutes of Lebogang Rasethaba's career

Issued by Arcade Content

Rhodes Food Group

Issued by Bouffant

Publishing
Minister Margaret Mwanakatwe supports Zambia-South Africa joint venture

Issued by Topco Media

Radio
#BrandManagerMonth [Behind the Selfie] with... Nigel Pierce

Leigh Andrews

This week, we find out what's really going on behind the selfie with Nigel Pierce - on-air presenter at Good Hope FM and personality behind the 'Nigel Pierce Show' brand... read
Research
Understanding local marketing, advertising industry through new research
Scopen Africa is carrying out a study to analyse the local marketing and advertising industry comprehensively and vigorously and compare this with international trends... read
Not another 'big data' article

Carryl Harvey, Issued by Amorphous

Retail
Retail in Africa is still a good bet

Danette Breitenbach

The forecast for retailers in Africa remains buoyant in the long term, despite the headwinds in Africa such as falling commodity prices and the slowing of the Chinese economy. This is according to the inaugural PwC's report So Much In Store, which was released recently in Johannesburg... read
Gert-Johan Coetzee teams up with Magnum to create the M Collection

Issued by Verve

The most anticipated pop-up sensation of the year is coming to Sandton... for a limited time only

Issued by Verve

Sales
Sales is DNA of business
At the Build a Business Live conference, held at Gallagher Convention Centre late last week, Mark Keating of Sales Guru said that business could not survive without sales... read
Social Media
Social media analysis on... the Guptas
Since 1 Feb 2016 the Guptas have increasingly been getting social media attention with the volume of Gupta conversation from 1 Feb to 16 March being approximately an 800% increase on the preceding period... read
Instagram scraps chronological feed order
Instagram is to give up its chronological order for photo and video feeds because too many people miss posts, opting instead for an order based on users' preferences, the company has said... read
TV
[Behind the BBC Story] Milton Nkosi

Leigh Andrews

As BBC World News celebrates its 25th anniversary this month, BBC's Africa bureau analyst and correspondent reporting for BBC World News Milton Nkosi exclusively shares his favourite BBC story he's covered, as well as top media trends to watch out for in 2016... read
[Behind the BBC Story] Anne Soy

Leigh Andrews

As BBC World News celebrates its 25th anniversary this month, Focus on Africa presenter Anne Soy exclusively shares her favourite BBC story she's covered, as well as top media trends to watch out for in 2016... read
[Behind the BBC Story] Lerato Mbele

Leigh Andrews

As BBC World News celebrates its 25th anniversary this month, Africa Business Report presenter Lerato Mbele exclusively shares her favourite BBC story she's covered, as well as top media trends to watch out for in 2016... read
[Behind the BBC Story] Sophie Ikenye

Leigh Andrews

As BBC World News celebrates its 25th anniversary this month, Focus on Africa presenter Sophie Ikenye exclusively shares her favourite BBC story she's covered, as well as top media trends to watch out for in 2016... read
TV is no longer the hero of the living room

Laiza Zikalala

International
[One Show 2016] judge pick of the day: Apple Music's 'History of Sound'
Apple Music's 'History of Sound' is just that: 127 years of music history, captured visually impeccably along with the associated spirit of love of what music's all about. That's what made it a delight for this One Show judge to watch... read
[One Show 2016] judge pick of the day: This Girl Can by FCB Inferno/London
"I jiggle therefore I am; sweating like a pig, feeling like a fox"... I kick balls, deal with it. Damn right I look hot." Insights into the world of female sport made it a delight for this One Show judge to watch... read
[One Show 2016] judge pick of the day: The Gun Shop by Grey New York
Walk into a gun shop, but think twice when you see the price tag mentions that gun has killed before. It's a powerful idea that made it a delight for this One Show judge to watch... read
[One Show 2016] judge pick of the day: Andes Beer - Fairest Night of All by Del Campo Saatchi & Saatchi
Running a fake beer commercial casting session through the night so that the 'hunks' are out of action running lines and the ordinary guys have a shot of having fun with the girls was a delight for this One Show judge to watch... read
[One Show 2016] judge pick of the day: 'First on Twitter'
Twitter shows amazing storytelling and craft - which the medium of print definitely needs. That's what made this entry a delight for this One Show judge to watch... read
[One Show 2016] judge pick of the day: Harvey Nichols app
"High fashion - a world of luxury and glamour. Or is it? Beneath the glossy façade lurks a grim underbelly of crime and villainy." That's the opening gambit that made this entry a delight for this One Show judge to watch... read
More International
New business
  • EWSETA appoints Litha Communications - more info

More accounts  Submit a New account
New appointments
  • Stone Soup appoints new PR accounts manager - more info
  • Three new senior appointments at Caxton Magazines - more info
  • Park Inn Cape Town Foreshore appoints new rooms division manager - more info
  • Montecasino announces new industrial relations manager - more info
  • New appointment for The SpaceStation - more info

More people  Submit a Person
Jobs offered
Senior Graphic Designer - Johannesburg
Open Door RecruitmentForm part of a multi-disciplinary team with in-house capabilities across art, copy, digital and design. Consider, interpret, layout and perfect consumer engagement across a range of sub brands. Read more >>



Communications Assistant - Johannesburg
Brand SA's mandate is to build SA's Nation Brand reputation in order to improve the country's global competitiveness and to build pride and patriotism amongst South Africans. Read more >>



Senior Quantitative Research Executive - Johannesburg
ColuminateColuminate is seeking a senior quantitative research executive with a minimum of five years' marketing research experience to join our expanding team. Read more >>



New Business Development - Johannesburg
StudioPeople Creative RecruitmentAn agency based in Sandton is looking for a head of new business developer with client service experience. Read more >>



Mid-Senior Graphic Designer - Johannesburg
StudioPeople Creative RecruitmentA design agency based in Johannesburg is looking for a talented graphic designer. Read more >>



Digital Specialist - Johannesburg
CubicICEBecome a digital specialist in a full range of digital disciplines including web development and support, email communications, search engine optimisation, web paralytics, online and search engine marketing. Read more >>



Sales Director - Johannesburg
Don't call unless you are a truly great sales person - you have a burning desire to succeed, are extremely customer orientated and never take 'no' for an answer. Read more >>



Senior Account Managers - Johannesburg
PocketMediaPocketMedia® Solutions is looking for hard-working, self-motivated senior account managers who are innovative in finding solutions for their customers and understand print. Read more >>



Head - Sales - Cape Town
To plan and implement sales in order to meet company targets for the retention of growth, and profitability. Ensure consistent, profitable growth in sales revenue through planning and reporting. Read more >>



UX Designer - Cape Town
Itopia is looking for a UX designer to join our team. Help us build great user experiences across digital channels. Read more >>



Senior PR/Events Coordinator - Durban
EducorThe PR coordinator must use all forms of media and communication to build, maintain and manage the reputation of Educor and its brands. Read more >>



Project Manager - Western Cape
Cape Town Tourism currently seeks to appoint a suitably qualified and experienced project manager. Applications close 29 March 2016. Read more >>



Research Manager - Western Cape
Cape Town Tourism currently seeks to appoint a suitably qualified and experienced research manager. Applications close 29 March 2016. Read more >>



Business Journalist - Pretoria
MyBroadbandMyBroadband is expanding its editorial team. We are looking for a business journalist or a recent graduate who wants to work in online media. Read more >>



Senior Account Manager - Integrated - Johannesburg
Promise Brand SpecialistsPromise is seeking a highly competent and organised senior account manager (integrated). Read more >>



Animator - Port Elizabeth
Rooftop ProductionsRooftop Productions is offering an exciting opportunity to join our animation team. We're looking for an animator experienced in 3D and 2D animation as well as motion graphics. Read more >>

Social Media Manager/Copywriter - Port Elizabeth
Online Innovations has a position open for a social media manager and copywriter. The ideal candidate will have a strong command of English and relevant qualifications, SEO experience an advantage. Read more >>


Social Media Coordinator - Cape Town
A Sea Point based head office within the entertainment, hospitality and real estate industries, seeks an experienced social media coordinator to provide daily support to the marketing manager. Read more >>


Advertising/Marketing Representative - Johannesburg, Pretoria, Cape Town
The German speaking SÜD-AFRIKA Magazin is looking for a skilled advertising/marketing representative with sales experience and professional background in tourism, media, wine industry, or other affiliated industries. Read more >>


Radio Sales Advisor/Trainer - Juba
A sales advisor is needed to support/develop two keen-to-learn South Sudanese NGOs building independent media in the world's newest country as each diversifies beyond grant funding into commercial revenue streams. Read more >>


Graphic Designer - Durban
African Mediums, an advertising agency in Durban requires mid/senior-level graphic designers for permanent employment. African Mediums is a through-the-line design, print and installation house. Read more >>


Animator/Storyboard Designer - Somerset East
Animator in the Karoo? Awesome senior storyboard designer/motion designer needed to work on international brands. British company based in Somerset East, in the Karoo's first "tech hub"! Read more >>





New events to diarise
Leveraging Linkedin
Niche Training - 29 Mar 2016, Cape Town


SA Eco Film Festival
SA Eco Film Festival - 31 Mar 2016 to 3 Apr 2016, Cape Town | 1 Apr 2016, Cape Town


Henley Business School launches Executive Speaker Programme
Unique Speaker Bureau - 4 Apr 2016 to 7 Jun 2016, Johannesburg


The Power Series Business Breakfast - Exceptional Customer Service
Niche Training - 7 Apr 2016, Johannesburg | 8 Apr 2016, Cape Town


Professional event management
PRISA - 11 Apr 2016 to 12 Apr 2016, Johannesburg


Developing a media strategy
Institute for the Advancement of Journalism - 13 Apr 2016 to 15 Apr 2016, Johannesburg


Principles of layout and design
PRISA - 14 Apr 2016 to 15 Apr 2016, Randburg, Johannesburg


Mitigating a media crisis
IAJ - Institute for the Advancement of Journalism - 18 Apr 2016 to 19 Apr 2016, Johannesburg


Digital strategy for PR
PRISA - 18 Apr 2016 to 19 Apr 2016, Johannesburg


Writing for online and mobile
Institute for the Advancement of Journalism - 19 Apr 2016 to 21 Apr 2016, Johannesburg


Noticeboards
Meeting space to hire in Cape Town, CBD
[Premises] Meetings, hearings, workshops, discussions, training, workspace, events, presentations, demonstrations, brainstorming, strategic planning, Cape Town based space, etc.
Silver Valke Rugby Club request for sponsorship
[Sponsorship] Our local rugby club is experiencing a revival and is in need of significant sponsorship in order to build on recent successes.

More noticeboards  Submit a Noticeboard
Quotes
Johann Wolfgang von Goethe
"Whatever you can do or dream you can, begin it. Boldness has genius, power, and magic in it."
C. S. Lewis
"You are never too old to set another goal or to dream a new dream."
Margaret Mead
"I learned the value of hard work by working hard."
Jimmy Johnson
"The difference between ordinary and extraordinary is that little extra."
John Ruskin
"The highest reward for man's toil is not what he gets for it, but what he becomes by it."

More quotes  Submit a Quote
PrintPrint any item in this newsletter. EmailEmail any item in this newsletter. CommentComment on any item in this newsletter.
Biz press office welcome

BrandPark Digital Asset Management has opened a press office on Bizcommunity.com!
BrandPark Digital Asset Management
BrandPark provides professional onsite, cloud-based and hybrid digital asset management systems based on Picturepak DAM.

MULTIMEDIAAll | Galleries | Audio | Video | Images
The Bookmarks 2016

  Twitter
@mikestopforth
RT @SongezoZibi: #3 I quickly learned that as Editor you publish far less than you know to protect people. You wait for opportune moments t... - Fri Mar 18
@Abeyphonogenic
RT @VeryWiseOldMan: Nobody can go back and start a new beginning, but anyone can start today and make a new ending. - Fri Mar 18
@socialmedia2day
Twitter's Algorithm Timeline Switches to Opt-Out, Coming to All Users https://t.co/Z5Panmnsru #socialmedia #smm https://t.co/JtzlLicrzI - Fri Mar 18
More tweetsFollow

Industries

Follow us

Press releases: Distribute your news professionally to over 170 000 subscribers across various industries. Read more about our press offices.

Editorial: We welcome your news, views and comments! Email press releases, invitations, interview requests, and proposals to marketingnews@bizcommunity.com and exclusive opinion pieces to contributors-marketing@bizcommunity.com.

Advertising: We welcome your sales enquiries! Email sales@bizcommunity.com and read more about our advertising rates.

Location: Cape Town (head office): tel +27 (0)21 404 1460 | 1st Floor, 4 Treaty Rd, Woodstock, Cape Town, 7925, South Africa. Johannesburg: tel +27 (0)11 513 4172 | Nicol Grove Office Park, Design Quarter, Leslie Avenue, Fourways, Gauteng, 2055.

Subscribe/unsubscribe: Invite your friends, colleagues, suppliers, customers and partners to subscribe!


© 2016 Bizcommunity.com. All rights reserved.
Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein.

Unsubscribe, Newsletter subscription. Subscribe. Change email address. Change frequency to DAILY.