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Marketing & Media South Africa

All things digital design

As it was Super Bowl Sunday this weekend, Louise Marsland has focused her latest (rebranded) #Trending column on brands that won the 2016 Super Bowl. Click through to see examples of this year's winners and insight into the amount of intestinal advertising, leading to the #Superbowel hashtag...

Graham du Plessis takes things further by questioning whether display advertising through the website banner ad has seen the end of its glory days, especially in SA. He offers a few suggestions that can make your banner ads more effective and point to programmatic as the future.

Gert Hattingh sticks to the topic of digital communication and raises seven questions to answer before launching a pay-per-click (PPC) campaign through Google AdWords. He sees this as another industry revolutioniser as it means the end of cold-calling - in correctly targeting your potential audience, clients or customers actually come to you.

Lastly, continuing with our focus on #DesignMonth, I looked into why RADAR's set to be the pulse of the local brand design industry in meeting clients' challenges creatively, especially since the agency's rebrand from 'Under the Radar'...

PS: You're welcome to share your views with us on all things design by using the #DesignMonth hashtag when you interact with us on Twitter!

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories
#Trending: Brands that won the Super Bowl
[Louise Marsland] Which multi-million dollar advert won Super Bowl Sunday and what trended on social media, is as important these days, as which team won the actual football game... read


Where to for display?

Graham Du Plessis

It's a question I have begun to see more often, certainly from a South African context, and it got me thinking, has the banner ad had its days in the sun..? Read

Seven questions to answer before launching your PPC campaign

Gert Hattingh

Imagine a world where big companies and small companies compete for the same clientele; where your budget is no longer an obstacle to success and your brand can have exposure all over the globe... Read

#DesignMonth: Not-so 'Under the Radar'

Leigh Andrews

There's a not-so-new agency in (Cape) Town. Here's why RADAR's set to be the pulse of the local brand design industry... Read

The Bookmarks 2015
IAB Digital Summit set to demystify digital

Issued by IAB South Africa

Design Indaba
Tickets for Design Indaba Simulcast Cape Town open
Meet Design Indaba's Emerging Creatives class of 2016

Issued by Design Indaba

Design Indaba 2016 to hit Port Elizabeth

Issued by Boomtown




Biz Takeouts
[Biz Takeouts Podcast] 161: A look at BizTrends 2016
On the first episode of Biz Takeouts Marketing and Media Radio show in 2016, host Warren Harding focused on the recently launched BizTrends 2016... read

Design Month
#DesignMonth: That Rich Mnisi style

Ruth Cooper

Rich Mnisi only graduated in 2014, but has already made a name for himself as a ground-breaking fashion designer, winning many prestigious awards and appearing on many hot-young-things lists. We got in touch with him for Bizcommunity's Design Month to chat about style and success. read
#DesignMonth [Behind the Selfie] with... Artwell Nwaila

Leigh Andrews

This week, we find out what's really going on behind the selfie with Artwell Nwaila, the creative director at SuperSport and publisher at SA Creatives who's big on tech and all things 'design'... read
More ...
Marketing
Marketing to LGBT consumers: Overcoming exclusion in pursuit of the "Pink Rand."

Mike dos Santos

As societal acceptance and support of the rights of LGBT (Lesbian, Gay, Bisexual and Transgender) people continue to accelerate worldwide, we are also seeing an upsurge in the interest being shown by marketers... read
Future marketing

Zane Ford

I have come to the realisation that we as humans are changing the way we react to marketing at a ridiculous pace. We expect different things from companies than we did last year... read
The future of marketing in 2016: Hot trends and what to watch

Winnifred Knight, Issued by Mortimer Harvey

#WeAreTimeOne - Public-Ideas part of TimeOne Group

Issued by Public-Ideas

Coca-Cola launches 'one brand' strategy

Lynette Dicey, Issued by The Redzone




Advertising
Doing work to be proud of

Leigh Andrews

The latest radio and TVCs from Ogilvy for Careers24 are something to be proud of - highlighting the awkward scenarios that can arise when you're asked 'So what do you do?'... read
Advertising. Don't believe the hype

Damon Stapleton

"I believe that truth only has one face: that of a violent contradiction." Georges Bataille... read
Game, set, Brand Match!

Leigh Andrews

Adrian Naude, Pick n Pay's marketing director, explains why John Robbie was selected as a specific ambassador to investigate the efficacy of the 'Brand Match' promise... read
Does length matter?

Chris Brewer

How long should your copy be - given that we now live in a world of 140 characters and time is now a really scarce commodity... read
Cannes Young Lions ready for this year's entries
Creative Circle Awards: December 2015 winners
[Orchids & Onions] Heartening reminders that life can be sweet

Brendan Seery

It's amazing what you hit when you shoot from the hip

Issued by Spitfire Films

Grey Africa kicks off 2016 with three promotions

Issued by Grey

VML makes Ad Age's Agency A-List

Issued by NATIVE VML

Showing how easy it is to go local for Team Namibia

Issued by Weathermen & Co

Terence Neale cracks Best Ads On TV for global adidas Originals spot

Issued by Egg Films




Branding
Uber comes of age and gets a new look, logo and branding

Myolisi Sikupela

The next time you see Uber, you might not recognise it. That is because the company has had a massive aesthetic makeover to rival all of Donatella Versace's... read
Your brand's biggest asset - every single brand has one

Bogosi Motshegwa

In a frenzy to remain competitive or gain some sort of competitive edge, brands tend to lose sight of their biggest asset... read
From trophy winner to cheapest in one year!

Rolf Akermann

CSI
Entries open for 'The Bobs - Best of Online Activism'
Entries for the 2016 'Bobs - Best of Online Activism' are now open until 3 March 2016. The Deutsche Welle (DW) awards honour exemplary efforts to promote online freedom of expression and civil society... read
The Rainbow Nation brand concept constricts social responsibility engagement

JJ van Niekerk, Issued by Forever Friday

Heart FM teams up with Newborns Groote Schuur Trust to save premature babies

Issued by Heart FM

Women in Action marks World Cancer Day - 4 February 2016

Issued by Universal Church of the Kingdom of God

Digital
Digital media: What's going to be big in 2016?

Richard Lord

So here we are - 2016, with yet another year under our belts. 2015 held some interesting developments in the digital space... read
Five tricks digital content producers can't live without

Phindiwe Nkosi

It is not always necessary to reinvent the wheel. One must, however, be constantly willing to interrogate if it is serving its purpose and can't be improved upon; and if so how... read
Why digital won't save you from disruption

Paige dos Santos

There is a lot of hype in the market about the omnipresent innovation imperative. Every second company uses the word "innovation" in their slogan in an effort to position themselves... read
Digital signage and in-store music set the tone at Claire's South Africa

Issued by Moving Tactics

Emoji: Language killer, parasite or symbiosis?

Donovan White, Issued by NATIVE VML

One log-in. One basket. 25 stores

Issued by NATIVE VML

Education
Start managing your mind for success

Issued by Mindworksa

Entrepreneurship
10 start-up decisions you'll never regret

Thabiso Thantsha

The 2014 Global Entrepreneurship Monitor (GEM) survey reported a startlingly low entrepreneurial activity in the face of high unemployment rate... read
Events & Conferencing
Meetings Africa: A collaborative affair

Danette Breitenbach

It is imperative for the continent's countries to work together to secure business events. Yet in 2014 out of the 124 meetings hosted as a country only 13 were association meetings from Africa... read
espAfrika announces espYoungLegends Top 20 finalists

Issued by espAfrika




Exhibitions
New format expos to actively broker business relationships

Issued by Seven Colors Communications

EXSA announces new chairman and board

Issued by EXSA

Mobile
The future of the cellular industry

Issued by Mortimer Harvey

Newspapers
Media planners get a belated Christmas present from Son

Issued by Son

Online Media
News24's Trench digs into TMG
News24's editor-in-chief, Andrew Trench, is leaving the company to take up a position at Times Media Group (TMG)... read
SA Blog Awards 2015 winners announced
The winners of the 2015 SA Blog Awards were announced on 1 February 2016 and among the big winners for the year were CN&CO, who bagged Best Business Blog... read
BusinessTech hits one million unique monthly visitors

Issued by MyBroadband

How small changes can make a big difference

Lianne Godfrey, Issued by DQ&A Media Group

OOH
Provantage Media Group acquires Green Advertising

Issued by Provantage Media Group

PR & Communications
Moving into the 21st Century

Danette Breitenbach

This year there's a streamlining of the PRISM Awards, not only in terms of categories, but also in terms of entries and judges with the implementation of a new online registration submission system... read
Making sense of data in communication

Jaco Pienaar

Every company, irrespective of size, industry, and geographic location, needs data to remain competitive. But given the amount of sources at our disposal, finding relevance in a sea of bits and bytes is not without its challenges... read
Student campaign of the year for PRISM Awards 2016

Issued by PRISM Awards

Printing
The Maker Movement and patenting concerns

Boris Dzhingarov, Issued by Monetary Library

Launching Midcomp's new unified corporate identity

Issued by Midcomp

Production
Gordon Lindsay Adforum Top 5 Directors - McDonald's Big Flavour Trio

Issued by bouffant

Seize every single moment with the Canon EOS-1D X Mark II

Issued by Canon SA

Tebs films 'Lebo the Great' for KidneyBeanz

Issued by Propeller Films

Promotions
Brewing up a record number of entries with Tafel Lager

Issued by Weathermen & Co

Taking activations to the next level in 2016

Issued by Provantage Media Group

Publishing
Jan Hendrik van der Westhuizen becomes the first South African to be awarded a Michelin Star

Issued by Penguin Random House SA

Penguin Random House to publish latest novel by Marita van der Vyver

Issued by Penguin Random House SA

Radio
Carving a niche for Pint Size radio

Leigh Andrews

'Pint Size' means different things to different people - no more so than to those who run podcast-friendly streaming station, Niche Radio... read
Recruitment
Bringing recruitment to NGOs in Africa

Beverley Klein

NGO Recruit Africa is a leading recruitment firm in the non-profit and development sector in Africa. Working with a wide range of clients, the agency aims to recruit across various sectors... read
Worx Group is in the market for fresh, young talent!

Issued by The Worx Group

Research
[Biz Online Insights] Media freedom
This week, our 'Biz Online Insights' section explores the South African online population's views on media freedom... read
How the top 10 growing brands grew (2010-2014)

Erik du Plessis and Neil Higgs

With one exception, the 10 brands that gained more than 2m users between 2010 and 2014 did this by consistently gaining users each year... read
GfK becomes newest member of IAB South Africa

Issued by GfK South Africa

Retail
SA's Traditional Trade sector thriving with R46bn in annual sales

Issued by Nielsen

Sales
The real benefits of Saleboat

Issued by Student Brands

Social Media
Three ways to use Instagram hashtags

Ashley Knight

If Instagram's your jam, but you're pretty much lost in the dark and find yourself hazarding a huge guess on how to use those hashtags effectively to grow your company's following, you're in luck... read
Not all social media returns can be quantified

Andre Steenekamp

As businesses start to dedicate more resources to managing their social media channels, the question that they are asking is how they should measure return on investment... read
You want to go viral, do you?

Sophie Baker

Every content provider and marketing guru desperately wants to attain the holy grail of digital content - to go viral and take their place in the internet hall of fame... read
Power to the hashtag

Atiyya Karodia, Issued by NATIVE VML

International
Pentawards 2016 selects jury
The Pentawards is a worldwide competition exclusively devoted to packaging design in all its forms. It is open to all those who are associated with the creation or marketing of packaging from every country in the world... read
Alphabet vaults past Apple as most valuable firm
SAN FRANCISCO: Google-parent Alphabet snatched Apple's crown late on Monday as the world's most valuable firm based on the value of shares that leapt with better-than-expected earnings... read
Twitter Live Young Lynx Competition launched
A partnership between Dubai Lynx Festival and Twitter sees the launch of the first Twitter Live Young Lynx Competition at the upcoming Dubai Lynx International Festival of Creativity, taking place from 6-8 March 2016... read
The collapse of the next industrial revolution

Naseem Javed

More International
Business
Revealed: the big CFO miscalculation

Auguste Coetzer

Chief financial officers are not generally known for making miscalculations, but they are currently in danger of making a big one... with huge ramifications for their future prospects... read
The secret of all great success and achievement

James Hurford

Self-confidence. Without it, you can't achieve anything. With it, you can achieve everything. To overcome any obstacle, or to achieve any goal and to become successful - you have to believe in yourself... read
Multimedia
Biz Takeouts is back with BizTrends 2016 - Louise Marsland
Biz Takeouts is back with BizTrends 2016 - Louise Marsland
On the show we chatted to Louise Marsland, Specialist Editor: BizTrends 2016 about the top 2016 trends and putting the section together. - View/Rate
Biz Takeouts is back with BizTrends 2016 - Emma Odendaal
Biz Takeouts is back with BizTrends 2016 - Emma Odendaal
Emma Odendaal, digital editor at John Brown Media about social media trends for 2016. - View/Rate
Biz Takeouts is back with BizTrends 2016 - Melissa Attree
Biz Takeouts is back with BizTrends 2016 - Melissa Attree
Melissa Attree, director of content strategy at Ogilvy & Mather Cape Town about content marketing trends for 2016. - View/Rate
Biz Takeouts is back with BizTrends 2016 - Samantha Page
Biz Takeouts is back with BizTrends 2016 - Samantha Page
Samantha Page, former editor of Oprah's O magazine, now media consultant, about her submission, tell great stories. - View/Rate
New business
  • AVATAR wins Chevron South Africa - more info
  • House of Brave acquires Rogue Brand Agency - more info
  • Twiga Communications wins SACAP - more info
  • Liquorice wins Sunglass Hut - more info

More accounts  Submit a New account
New appointments
  • New appointments at Ringier Africa and Asia Pacific - more info
  • New head of client service at Aqua - more info
  • New managing director of Edleman South Africa - more info
  • New editor of Marie Claire - more info
  • New president of CNN International Commercial - more info
  • New representative director of Neo@Ogilvy - more info
  • Nandos appoints chief marketing officer - more info
  • New deputy managing director of Ogilvy & Mather Johannesburg - more info
  • New editorial appointments at Times Media - more info
  • Virgin Active appoints creative director - more info

More people  Submit a Person
Jobs offered
Interior Designer - Exhibitions - Johannesburg
Scan DisplayScan Display's Johannesburg office is looking for an interior designer/architect with design experience in the exhibition industry. Read more >>



Senior Account Manager - Johannesburg
Promise Brand SpecialistsPromise is seeking a highly competent and organised senior account manager. Read more >>



Senior Copywriter - Durban
DigitLabSenior copywriter position for a digital marketing agency. Read more >>



Senior Account Manager - Durban
DigitLabSenior account manager for a digital marketing agency in Durban. Read more >>



OOH General Manager - Johannesburg
New Media TalentTo direct, lead, promote and coordinate the operations of the OOH unit in a manner that will optimise the unit's delivery and investment, and improve the unit's efficiency. Read more >>



Social Campaign Manager - Johannesburg
New Media TalentThe social campaign manager is responsible for the effective and precise implementation of all social digital campaigns through Facebook, Twitter, Instagram, and LinkedIn. Read more >>



Online Media/Publishing Internship - Pretoria
MyBroadbandMyBroadband is expanding its team. We are looking for a recent graduate who wants to work in online media - with a focus on the publishing and editorial sectors. Read more >>



Journalist - Pretoria
MyBroadbandMyBroadband is expanding its editorial team. We are looking for a junior journalist or a recent graduate who wants to work in online media. Read more >>



Sub-Editor - Pretoria
MyBroadbandMyBroadband is expanding its editorial team. We are looking for a sub-editor who wants to work in online media. Read more >>



Account Manager - Johannesburg
Hero is a full-service, through-the-line strategic marketing agency with expertise that ranges from traditional advertising to the latest developments in the digital world. Read more >>

Advertising Sales Executive - Johannesburg
Contact Media is hiring! As we continue to grow, Contact Media is looking for dynamic, motivated and goal orientated people to join our exciting sales team. Read more >>


Advertising Sales Executives - Johannesburg
Advertising sales positions available in growing media firm. Apply today. Read more >>


Sales Representative - Cape Town
Radio ad sales representative required for Christian community radio station in Cape Town. Read more >>


Business Development Manager/Account Executive - Cape Town
IOL has an exciting opportunity for a business development manager role. This role is to be forward facing toward online media and interactive advertising decision-makers at the digital agencies Read more >>





New events to diarise
Health Systems Trust Conference - 4 May 2016 to 6 May 2016, Boksburg
The HST gathering comes at a critical time when the world shifts its focus from the Millennium Development Goals to the Sustainable Development Goals. Read more >>



Creative writing course
Allaboutwriting - 8 Feb 2016 to 2 Mar 2016, Johannesburg | 9 Mar 2016 to 20 Apr 2016, Cape Town | 4 Jul 2016 to 22 Aug 2016, Cape Town | 10 Oct 2016 to 2 Nov 2016, Johannesburg


Learn everything about web design in three days
Multidimensions - 10 Feb 2016 to 12 Feb 2016, Cape Town


Government media short course
Sol Media for Media Leadership - 14 Feb 2016 to 24 Oct 2016, Grahamstown


Design Indaba Simulcast - Port Elizabeth
Boomtown - 17 Feb 2016 to 19 Feb 2016, Port Elizabeth


3rd annual digital and mobile business summit
Knowledge Integration Web (Pty) Ltd - 29 Feb 2016, Johannesburg


Writing effective reports and proposals
Stellenbosch University Language Centre - 9 Mar 2016 to 11 Mar 2016, Stellenbosch | 24 May 2016 to 26 May 2016, Stellenbosch


Mastering sales and marketing in the age of new social media
NES Consulting - 20 Apr 2016 to 22 Apr 2016, Johannesburg | 25 May 2016 to 27 May 2016, Cape Town


Social media and networking for PR
Provox Centre for Public Relations & Communication - 21 Apr 2016 to 22 Apr 2016, Ferndale, Randburg | 4 Jul 2016 to 5 Jul 2016, Ferndale, Randburg | 7 Jul 2016 to 8 Jul 2016, Cape Town


Upcoming events
Leveraging LinkedIn - 10 Feb 2016, Johannesburg | 6 Apr 2016, Cape Town | 14 Jun 2016, Bloemfontein | 14 Jun 2016, Port Elizabeth | 10 Aug 2016, Johannesburg | 17 Aug 2016, Cape Town | 6 Oct 2016, Bloemfontein | 11 Oct 2016, Port Elizabeth
Fully utilise all of the LinkedIn features for branding, marketing and connecting for career advancement or to sell your services. Read more >>

Practical print production in advertising
Read Between The Lines - 9 Feb 2016 to 11 Feb 2016, Johannesburg | 8 Mar 2016 to 10 Mar 2016, Johannesburg | 5 Apr 2016 to 7 Apr 2016, Johannesburg | 10 May 2016 to 12 May 2016, Johannesburg


Business writing skills - advanced
Front Foot Strategic Consulting - 11 Feb 2016, Randburg | 26 Feb 2016, Boksburg | 26 Apr 2016, Randburg


The art of storytelling - speech and script writing
PRISA - 12 Feb 2016, Randburg, Johannesburg


Noticeboards
Office space for rent - Cape Town City Bowl
[Premises] Furnished office space, inclusive of two spacious, air conditioned offices with big windows and views, available for rent immediately in a shared office environment with 24 hour security. The shared space includes a spacious and professional reception area, as well as kitchen and restroom facilities. The space would ideally suit a small business comprising two to three people. Includes the following services/facilities: • Two parking bays • Shared receptionist/reception and customised telephone answering service • Provision of tea/coffee for tenants and your clients • Office cleaning • WIFI access/Data backup
Sponsorship towards 16-year-old girl to finish grade 11/12
[Sponsorship] Sponsorship or donation towards Caitlin Strauss to finish her grade 11 and 12
Newly registered web hosting company requests funding
[Sponsorship] Potential sponsors are requested to help fund a new small company.

More noticeboards  Submit a Noticeboard
Quotes
Oprah Winfrey
"If you look at what you have in life, you'll always have more. If you look at what you don't have in life, you'll never have enough."
Erica Jong
"If you don't risk anything, you risk even more."
Nelson Mandela
"It always seems impossible until it is done."
Helen Keller
"When we do the best we can, we never know what miracle is wrought in our life, or in the life of another."
Mae Jemison
"Never limit yourself because of others' limited imagination; never limit others because of your own limited imagination."

More quotes  Submit a Quote
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The following companies have opened press offices on Bizcommunity.com!
Bittersuite
Bittersuite is an independent design and communications agency with extensive experience in branding, packaging design and activation campaigns for some of the most respected players in the industry.

FirstPencil
FirstPencil is a South African production company servicing clients in both Johannesburg and Cape Town. We operate lightly and simply, giving every job the care & attention it deserves, and then some. Never compromising on production values we seek happiness in everything we do: it shows our work & in our treatments.

MULTIMEDIAAll | Galleries | Audio | Video | Images
Biz Takeouts is back with BizTrends 2016 - Louise Marsland
Biz Takeouts is back with BizTrends 2016 - Emma Odendaal
Biz Takeouts is back with BizTrends 2016 - Melissa Attree
Biz Takeouts is back with BizTrends 2016 - Samantha Page

  Twitter
@Forbes
18 of the best analytics tools every business manager should know about https://t.co/93P60ZNBJp https://t.co/dTyTlwceJr - Fri Feb 05
@JaniceMcFadyen
RT @mashable: How technology is shaping the future of consumer commerce https://t.co/JKviYONWnf https://t.co/LH2uJfI1gd - Fri Feb 05
@socialmedia2day
Concerns at LinkedIn after Full-Year Earnings Forecast Fails to Impress Market https://t.co/Bu9crv1Tp9 #socialmedia https://t.co/jO1n4r2jrW - Fri Feb 05
@wef
Which are the world's most influential languages? https://t.co/cU1p2BaZTJ https://t.co/uaolQeWtOS - Fri Feb 05
@TechCrunch
Airbnb Handed Over $1.3M In Tourist Taxes To The City Of Paris In Q4 2015 https://t.co/2uCtwbWGHp by @riptari - Fri Feb 05
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