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Marketing & Media South Africa

Content marketing goes under the probe...

Today sees the start of our two-week Special Focus on Content Marketing. Louise Marsland has compiled a number of interviews with the trendsetters in this field, with new content released each day as we close out the month. She kicks off with a look at how branded content is changing communications.

In other news, the ACA has announced its 2015/2016 Board of Directors, with the 2015 ACA APEX awards taking place at the Sandton Convention Centre this evening.

We also find out from Siyabonga Ntamela, winner of the scholarship in 2008 and one of this year's Loerie Awards student category judges how the Loeries Creative Future Scholarship gives disadvantaged students the opportunity to turn their passion into work ...

Lastly, make sure you don't miss out on the first of three webinars presented by Meltwater Africa in association with Gumtree and Bizcommunity, on how to successfully influence brand reputation in today's hyper connected world, with Claire Cobbledick: Head of Marketing Gumtree South Africa, set to lead the one-hour conversation on Tuesday, 4 August at noon. Click here to register and book your spot!

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".


Weekly top stories
ACA announces the 2015/2016 Board of Directors
The Association for Communication and Advertising (ACA) held its 68th Annual General Meeting on 9 July, where the Board of Directors for 2015/2016 were elected... read more>>



Focus on Content Marketing
How branded content is changing communications

Louise Marsland

Content marketing is probably the biggest shift in communications since branding evolved to be a marketing science on its own and branding agencies grew from within advertising agencies 20-odd years ago... read more>>
How brands succeed in video content marketing

Issued by Cedar

Video content is being consumed and sought after at a rapidly increasing rate - it's no secret that over 300 hours of video are uploaded to YouTube every minute. But how are viewers responding to this content?... read more>>
Content marketing trends

Louise Marsland

The lines are blurring between what is branded content, embedded content, public relations and native advertising. What is clear is that since advertising agencies 'discovered' content about 18 months ago... read more>>
How to make working with Government work for you

Teresa Jenkins, Issued by Litha Communications

Regardless of your personal politics, it is hard to argue that National, Provincial, Local and Government Agencies are not one of the biggest potential clients for your business... read more>>
Content marketing spend increases globally

Louise Marsland

The Content Marketing Institute reports that 77% of B2C marketers and 86% of B2B marketers surveyed globally are using content marketing in 2015... read more>>



Read more: Special Focus on Content Marketing>>

Loeries Creative Week Durban
[Loeries 2015] Reaping the Creative Future Scholarship rewards with Siyabonga Ntamela

Leigh Andrews

Children love expressing their creativity through drawing and colouring in... read more>>
Judges announced for the Loeries Media Innovation category
Virginia Hollis, managing director at the Magnetic Connection, heads up the Loeries Media Innovation category as jury chair... read more>>
Biz Takeouts
[Biz Takeouts Podcast] 140: IMC speaker Alistair King and Red & Yellow's Mandela Day plans
On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Kira Koopman and Alistair King... read more>>
Marketing
Following the consumer's pathways through a multimedia world

Ian Drummond

Today's consumers rely on a range of devices for inspiration, information, communication and entertainment - laptops, mobile phones, tablets, television, radio, gaming consoles and more... read more>>
Performing optimally in the digital sport media space

Leigh Andrews

What do you get when you amalgamate two previous company names Premium TV and Inform? Perform Group, of course. Peter Burroughs, Perform Group Africa MD, explains how the company keeps scoring goals on the continent... read more>>
Nearly finished the business plan

Chris Brewer

Last week I wrote about setting objectives, but we also have to consider the two integral parts that make the setting of objectives possible. And this, naturally, includes strategies and forecasting... read more>>
Unsuccessful business venture abroad? Chances are, you didn't do your homework

Rolf Akermann

Building a high-performing marketing team

Joseph Neusu

Brands versus Lovemarks: Love in the time of loyalty wars

Issued by Ayanda Mbanga

Advertising
Publicis to acquire The Creative Counsel for a massive 'R1bn'

Stuart Thomas

Memeburn has it on good authority that French mega agency Publicis is on the verge of securing a deal that will see it acquire The Creative Counsel for a rumoured R1-billion, making it one of South Africa's biggest ever agency acquisitions... read more>>
Graham Lang on the resonance of locally relevant work and trying harder

Ann Nurock

Graham Lang, Chief Creative Officer of Y&R South Africa and Africa, tells Cannes media correspondent Ann Nurock about the importance of keeping film focused on the intended local audience... read more>>
[APEX awards 2015]: Attendees' opinions unveiled, part 1

Leigh Andrews

Here's what some of the representatives who are set to attend next week's 20th APEX awards Gala evening are hoping to see, and why they feel it's not an easy award to win... read more>>
[APEX awards 2015]: Attendees' opinions unveiled, part 2

Leigh Andrews

So many agencies, so many award shows, so many opinions. Here's what some of the representatives who are set to attend next week's 20th APEX awards Gala evening are hoping to see, and how they think the industry can improve... read more>>
[APEX awards 2015]: Attendees' opinions unveiled, part 3

Leigh Andrews

So many agencies, so many award shows, so many opinions. Here's what some of the representatives who are set to attend next week's 20th APEX awards Gala evening are hoping to see, and how they think the industry can improve... read more>>
[Behind the Selfie] with... Mike Sharman

Leigh Andrews

This week, we find out what's really going on behind the selfie with Mike Sharman, Creative Strategist and co-founder at Retroviral... read more>>
Top five ways to talk to women in 2015

Cécile Gorgeon

If nobody likes advertising agencies, why do they keep opening them?

Damon Stapleton

Entries open for the AdReview Marketing Awards 2015
[Orchids & Onions] P n P are pick of the bunch

Brendan Seery

Loving the Hello Weekend (love Cape Town) campaign

Leigh Andrews

'Save for Change' changes the game for banking advertising

Issued by Egg Films

Branding
Weathering the storm of brand switching

Sane Mdlalose

The days of completely loyal consumers are over with many South Africans from various income brackets making the choice to switch brands. Our experience shows that once a consumer switches to another brand and has a good experience, he rarely goes back... read more>>
CRM
Twelve quick ways to build customer loyalty

Aki Kalliatakis

Customer retention is clearly one of the most important priorities on the minds of most executives today. The payoff from keeping customers loyal is just too large to be ignored... read more>>
CSI
[Mandela Day heroes] In the business of doing good

Nicci Botha

How do companies solve the conundrum of connecting with an audience that is growing increasingly savvy to traditional advertising ploys, adding to their bottom line and doing something socially meaningful at the same time? read more>>
Red & Yellow School donates 67 creative industry hours to NPOs in honour of Mandela Day

Issued by Red & Yellow

Heart FM commemorates Mandela Day by uplifting the less fortunate

Issued by Heart FM

Algoa Cares reflects to honour Mandela Day

Issued by Algoa FM

Design
Design your tomorrow at Open Design 2015

Issued by Open Design Cape Town

Digital
[NewsMaker] Grant Shippey

Louise Marsland

Grant Shippey, CEO of creative digital agency Amorphous New Media, has again assumed 100% control of his business after he and the Times Media Group (TMG) agreed to part ways... read more>>
iShack Digital Consultancy launches Lancôme SA 2015!

Issued by iShack Digital Consultancy

WWC Cape Town to host the Heavy Chef Web Development event and magazine launch: Book now

Issued by World Wide Creative

Six rules to break for great mobile ads

Issued by Sizmek

Amorphous New Media charts its way back to independent waters

Issued by Amorphous

Five digital marketing lessons for young entrepreneurs

Ben Wagner, Issued by NATIVE VML

Digital is disappearing

Francois Du Preez, Issued by Grey

How does the Google search ranking change affect me?

Issued by Trudon

Events & Conferencing
Topping the technicals for Madame Zingara

Issued by Gearhouse SA

Exhibitions
Port Elizabeth Algoa FM HOMEMAKERS Expo 2015

Issued by HOMEMAKERS

Gauteng Motor Fest set to deliver exhilirating 'live action' line-up

Issued by Thebe Reed Exhibitions

Exhibition organisers unite to launch new industry association

Issued by Thebe Reed Exhibitions

Mandela Day
South African rugby play it forward on Mandela Day
South African rugby, led by Springbok Sevens Men's and Women's players visited the Christine Revell Children's Home as part of Nelson Mandela Day activities... read more>>
Collective effort required for social change
For the second year running Chevron South Africa dedicates a Week of Caring in tribute of Nelson Mandela... read more>>
Everlytic joins the Mandela Day Million Meal Challenge

Issued by Everlytic

Media
Discussing the future of media
The Future of Media Conference is now in its fourth year, and is set to take place at the Sandton Convention Centre on 21 July. The programme encompasses both a worldwide and a local perspective... read more>>
Accreditation and what it means in the media industry

Issued by CoreXalance

Mobile
Speakers announced for Mobile 360 Series - Africa
The GSMA announced the first speakers for the 2015 Mobile 360 Series - Africa conference, including executives from organisations such as Huawei, the Internet Society, MTN and Telenor... read more>>
Cheaper smartphones dominate local growth

Duncan Alfreds

Lower-priced smartphones are driving growth in the Middle East and Africa, latest research suggests... read more>>
MMA Unilever mobile marketing event - Loeries

Issued by Mobile Marketing Association

Online Media
The automotive industry moves online - polling shows

Issued by The SpaceStation

PR & Communications
Ogilvy: The ad agency with a fully-fledged PR newsroom

Leigh Andrews

It's true - Ogilvy & Mather Cape Town has upped the communication stakes by adding a fully-fledged, digitally-minded Newsroom right on its ad agency premises... read more>>
Production
Triggering the African storytellers' dream

Leigh Andrews

If you're in any way involved in this industry, you're a natural storyteller, editor or reteller. If there's a story burning in your chest but you have no way to get it on the big screen, here's your chance... read more>>
Small change makes big notes

Issued by Base2

Publishing
Entries open for 2015 SA Publication Forum competition
The 2015 SA Publication Forum's annual corporate publication competition, which has been running for 14 years, is now open for entries... read more>>
Topco Media launches official National Development Plan publication - Vision 2030

Issued by Topco Media

Radio
Jolting Good Hope FM's frequency to a rhythmic 5.0

Leigh Andrews

Good Hope FM is sporting a sparkly new logo this month - it's gold and features a big '5.0', in celebration of its 50th anniversary. Here's why that's such a big deal... read more>>
Recruitment
Finalists announced - Careers24 Future of HR Awards

Issued by Topco Media

Research
The real face of Mzansi families

Nicole Shapiro

The importance of family for marketers and brand managers is undisputed. They are our bread and butter; from the life policy that leaves a lasting legacy for loved ones to the frozen vegetables we want on their dinner tables... read more>>
Power of electric

Erik du Plessis and Neil Higgs

The biggest discriminator between the haves and have nots is whether they have access to electricity and water. This is the most important discriminator between the high and low LSMs... read more>>
How brands really grow 6: Urbanisation

Jannie Hofmeyr, Issued by TNS South Africa

Why data needs a human touch

Bryan Melmed, Issued by Exponential

SA an 'innovation nation' when it comes to trying new products

Issued by Nielsen

Letting go of LSM

Henk Pretorius, Issued by Columinate

Careers24 releases their first Recruitment Survey results

Issued by Careers24

Is Madiba's legacy fading? An online survey suggests this may be the case

Issued by Nudge

Retail
Is Starbucks ready for South Africa?

Michael Wood

Will the global brand be able to achieve sustainable success locally? SA's coffee culture is still in its infancy and competition will surely blast Starbucks from all sides - it's not going to be easy to achieve long-term success... read more>>
International
Virtual reality star Oculus buys hand-tracking startup
SAN FRANCISCO, USA: Virtual reality star Oculus on Thursday announced a deal to buy an Israel-based startup specialising in technology that can track hand movements... read more>>
AD STARS 2015 finalists announced
AD STARS has announced the list of 1,717 works - 1,470 by professionals and 247 by non-professionals - that has made it to the final rounds... read more>>
Twitter can be better news tool, co-founder says
ASPEN: Twitter has the potential to vastly improve as a tool for real-time news and information, according to co-founder and current board member Evan Williams... read more>>
One Show announces PR categories, quarterly submissions
Harper Lee novel sets one-day record at Barnes & Noble
Matt Eastwood to speak at Creative LIAisons
Pum Lefebure from Design Army to speak at Creative LIAisons
More International
Government news
New deadline for TV digitalisation

Phillimon Mhlanga

Southern African Development Community (SADC) countries have agreed on a deadline to switch off the analogue television transmissions to digital platforms... read more>>
Local content needed for DTT

Nthambeleni Gabara

South Africans have been watching a lot of international television content and this should change once the country switches off its analogue signal and moves to a digital broadcasting system... read more>>
More Government news
New business
  • urban espresso to handle Andy Warhol collaboration launch - more info
  • ENEL extends relationship with Saatchi & Saatchi - more info
  • Livewired PR wins The Gadget Shop - more info
  • MINI appoints Liquorice - more info
  • Paddington Station PR wins Ethiopian Airlines - more info
  • Paddington Station PR appointed for Bierfest 2015 - more info

More accounts  Submit a New account
People on the move
  • Home Handyman magazine appoints new editor - more info
  • Alistair Duff joins Y&R SA as head of strategy - more info
  • MTN Group appoints new CEO for South Africa - more info
  • Taryn Copeman joins Forstå - more info
  • New appointments at The Primedia Lifestyle Group - more info

More people  Submit a Person
Jobs offered
Manager - Alumni Relations - Cape Town
Stellenbosch University currently seeks to appoint a suitably qualified and experienced manager - alumni relations (Ref. ADV/218/0715). Applications close: 14 August 2015 Read more >>


Mid-Level Developer - Cape Town
Platinum Seed Digital MarketingMid-level developer job in Cape Town at leading digital agency Read more >>


Front-End Developer - Johannesburg
Experienced front-end developer who eats, sleeps and lives digital and is obsessed with producing pixel perfect, award-winning work on deadline and under pressure. Read more >>


Senior Front-End Developer - Cape Town
Itopia is looking for a senior front-end developer to help us build exceptional user experiences. Read more >>


Junior Market Research Executive - Cape Town
Insight SurveyWe are looking for an enthusiastic junior research executive to join our small, growing market research team. If you are passionate about market research, please send us your CV. Read more >>


Head of Social Media - Johannesburg
Fast growing G&G Digital is looking for a head of social media to lead our social team in developing innovative highly effective campaigns for our clients prestigious brands Read more >>


Social Community Manager - Cape Town
Primedia OnlineJuice Content is seeking an enthusiastic and dedicated after-hours social media community manager to work with one of its biggest clients. Read more >>


Digital Designer - Cape Town
Primedia OnlineJuice Content is looking for a mid-level digital designer to fulfill our creative requirements for our social media and web clients. Read more >>


Copywriter - Cape Town
Primedia OnlineJuice Content is seeking a dynamic copywriter to assist us with creating social media and campaign content for some of our exciting clients. Read more >>


Interaction Designer - Cape Town
Formula D interactiveFormula D looks for an interaction designer to complement our design team. The position will drive user research, conceptualise and prototype software like games, mobile apps or other electronic products. Read more >>


Interactive Exhibition Designer - Cape Town
Formula D interactiveFormula D seeks an interactive exhibition designer to play a leading role in creating highly innovative, interactive and engaging spaces and exhibits for museums, science centres and corporate visitor centres. Read more >>


Graphic Designer - Cape Town
Formula D interactiveFormula D interactive is seeking a excellent graphic designer with strong design and production skills as well as proficiency in interactive design to join and compliment our design team. Read more >>


Digital Designer - Johannesburg
Digital designer opportunity on diverse portfolio of brands within growing integrated agency. Read more >>


Middleweight Designer - Johannesburg
CopperCoast Branding & DesignA solutions driven middleweight designer required to join the CopperCoast team. Read more >>


Graphic Designer - Durban
Graphic designer? Cool. You'll be a great addition to our rapidly-growing agency that is creating a Stir across a diverse spread of clients locally and internationally. Read more >>


Junior Community Manager - Cape Town
SpringleapNew York and South African startup Springleap, seeks junior community manager to help network, engage and recruit creative minds from around the world. Read more >>


Brand Research and Trend Spotting Intern - Johannesburg
SpringleapNew York and South African based Springleap is looking for research and trend spotting interns to work from our Johannesburg office, to help with our brand research related projects. Read more >>


Media Hosting and PR Coordinator - Cape Town
Cape Town Tourism currently seeks to appoint a suitably qualified and experienced media hosting and PR coordinator. Applications close: 31 July 2015 Read more >>

Copy-Editor - Cape Town
Integrated Media is looking for an enthusiastic, experienced and dynamic copy editor for Full Sus and Full Stride - its' magazine-style newspapers their related websites and Social media platforms. Read more >>

Conference Producer - Johannesburg
IT News Africa Events is recruiting for a conference producer. The purpose of the job is to assist the team with the production of conferences, workshops and awards. Read more >>

Production Assistant - Cape Town
Cape Town Audio Post looking for production assistant to join young dynamic hard working team. Highly organised, excellent administrative skill, industry experience beneficial, comfortable in growing changing environment. Read more >>

Jnr Graphic Designer - Johannesburg
Design magazine adverts and all features as well as all company related requirements for operation purposes. Must have your own reliable vehicle and valid drivers license. Must email CV and portfolio. Read more >>

Face to Face Fundraising - Cape Town
Represent Fundraising That Works (FTW) by conveying key messages and campaigns to potential supporters with the aim of securing high volumes of new committed givers with low attrition rates through F2F fundraising. Read more >>

Online Publishing Assistant - Cape Town
Position available at respected online publisher primarily in customer support, but also requiring excellent proofreading and subediting skills. Read more >>

Assistant Brand Manager - Cape Town
A leading brand in pet nutrition is looking for an ambitions and competent assistant brand manager to plan, manage and implement campaigns for their wellness brands. Read more >>



New events to diarise
Diploma in Digital Marketing - 3 Aug 2015 to 7 Aug 2015, Johannesburg
BrandSchoolThe world's top digital marketing course. 3-7 August - Sandton. Level 5 European accredited Diploma. 011 0572317/info@brandschool.co.za. Read more >>


Stokvelex Gauteng 2015 - 22 Aug 2015 to 23 Aug 2015, Johannesburg
Stokvelex Gauteng 2015This exciting exhibition seeks to foster and formalise relationships between stokvel clubs, cooperatives and various service providers. Exciting new opportunities to interact with one another! Read more >>


Future of Media
Times Media Events - 21 Jul 2015, Johannesburg

Introduction to desktop publishing and design
Vega School of Brand Leadership - 27 Jul 2015 to 9 Nov 2015, Johannesburg | 27 Jul 2015 to 9 Nov 2015, Durban | 27 Jul 2015 to 9 Nov 2015, Cape Town | 27 Jul 2015 to 9 Nov 2015, Pretoria

Introduction to web design
Vega School of Brand Leadership - 28 Jul 2015 to 10 Nov 2015, Johannesburg | 28 Jul 2015 to 10 Nov 2015, Durban | 28 Jul 2015 to 10 Nov 2015, Cape Town | 28 Jul 2015 to 10 Nov 2015, Pretoria

Kwazulu-Natal Student Conference
PRISA - 31 Jul 2015, Durban

Strategic busines model workshop
CA Life Coaching (Pty) Ltd - 1 Aug 2015, Cape Town

Vega School Open Day
Vega School of Brand Leadership - 1 Aug 2015, Johannesburg | 1 Aug 2015, Durban | 1 Aug 2015, Cape Town | 1 Aug 2015, Pretoria

Brand and marketing management
Vega School of Brand Leadership - 3 Aug 2015 to 30 Nov 2015, Johannesburg | 3 Aug 2015 to 30 Nov 2015, Durban | 3 Aug 2015 to 30 Nov 2015, Cape Town | 3 Aug 2015 to 30 Nov 2015, Pretoria

A-Z of brand building
Vega School of Brand Leadership - 6 Aug 2015 to 7 Aug 2015, Johannesburg | 6 Aug 2015 to 7 Aug 2015, Durban | 6 Aug 2015 to 7 Aug 2015, Cape Town | 6 Aug 2015 to 7 Aug 2015, Pretoria

Vila Kasi Expo Festival
Vilakasi Holdings (PTY) LTD - 24 Sep 2015 to 27 Sep 2015, Johannesburg

Upcoming events
Masterclass - Strategic Innovation in Marketing - 21 Jul 2015, Johannesburg
Book now for this once-off opportunity to hear leading global experts share the latest thinking on how to harness innovation to improve marketing and grow your business. Read more >>


Authentic Leader - Manager - Level 1
Maurice Kerrigan Africa (Pty) Ltd - 21 Jul 2015 to 22 Jul 2015, Johannesburg | 21 Sep 2015 to 22 Sep 2015, Johannesburg | 3 Nov 2015 to 4 Nov 2015, Johannesburg

Southern Suburbs Network Event
XtraOrdinaryWomen - 21 Jul 2015, Constantia

Media management
AAA School of Advertising - 21 Jul 2015 to 4 Nov 2015, Johannesburg

Strategic account management
AAA School of Advertising - 21 Jul 2015 to 3 Nov 2015, Johannesburg

Word Profiteers
Hlanganani ICT (iaw - Overmind Initiatives) - 22 Jul 2015 to 23 Jul 2015, Johannesburg

Quotes
Michael Jordan
"If you're trying to achieve, there will be roadblocks. I've had them; everybody has had them. But obstacles don't have to stop you. If you run into a wall, don't turn around and give up. Figure out how to climb it, go through it, or work around it."
Elbert Hubbard
"The best preparation for good work tomorrow is to do good work today."
C. S. Lewis
"You are never too old to set another goal or to dream a new dream."
Les Brown
"Review your goals twice every day in order to be focused on achieving them."
J. K. Rowling
"It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all, in which case you have failed by default."

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Episode 140: IMC speaker Alistair King and Red & Yellow's Mandela Day plans

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