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Marketing & Media South Africa

Mobile, TV, and the humans at the other end of the device

In today's hyper-connected world, it should come as no surprise that smartphones are converging on all LSMs. In fact, Andre Steenekamp writes that some marketers don't yet quite appreciate how quickly smart devices that cost R500 or less are sparking a smartphone revolution among people who were previously too poor to access the internet...

This links to the importance of enterprise driven omni-channel strategy, which Lynette Hundermark says will empower the now-mobile workforce.

Thinus Ferreira delves deeper into how DSTV plans to extend the SABC news channel into Africa, with the public broadcaster's 24-hour TV news channel now available to the rest of the continent on the pay-TV platform's channel 404.

Lastly, we discover [Loeries 2015] agency expectations with Hellocomputer Executive Creative Director, Simon Spreckley.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".


Weekly top stories
Smartphones are converging on all LSMs
[Andre Steenekamp] Cheap smartphones are reshaping consumer behaviour in South Africa faster than many marketers realise... read more>>

An enterprise driven omni-channel strategy must empower the mobile workforce

Lynette Hundermark

South African companies across industries are talking about building omni-channel strategies and infrastructures to give customers a consistent experience at every brand touch point...

Read more >>



DSTV extends SABC news channel into Africa

Thinus Ferreira

MultiChoice is extending the footprint of the South African public broadcaster's 24-hour TV news channel, SABC News, on its DStv satellite pay-TV platform to the rest of the continent...

Read more >>



[Loeries 2015] Agency expectations with... Hellocomputer

Leigh Andrews

In our feature running until Loeries Creative Week in Durban this August (yes, August, not September and Durban, not Cape Town!), we find out what Hellocomputer's Executive Creative Director, Simon Spreckley, expects...

Read more >>





Biz Takeouts
[Biz Takeouts Podcast] 132: Digicape launches iBeacon technology in South Africa
On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Daniel Gross, Gerhard de Kock and Scott Cundill... read more>>
Marketing
Marrying new-age and traditional marketing skills

Farren Roper

The principles of marketing have fundamentally changed over the last decade and we continue to see the change year on year... read more>>
The world changed at midnight - marketing, too

Walter Pike

The business of marketing is the business of spreading ideas. We may want to spread the idea that people should trust in us, to believe in us... read more>>
Marketers united!?

Rolf Akermann

Emotive triggers

Issued by Powerhouse Advertising

The 2015 Customer Engagement Marketing Conference - only two weeks to go!

Issued by Knowledge Resources

Advertising
SMG reports back on the Festival of Media

Lia Smit

I was fortunate to attend this year's Festival of Media in Rome. The Festival is dedicated to all those who deal with media from a global perspective... read more>>
Revealed: The true colour of SA's 18 D&AD 2015 Pencils
The 53rd D&AD Professional Awards presented 847 Pencils at the ceremony on 21 May in London. South African agencies took home 13 Wood Pencils, 4 Graphite Pencils and 1 Yellow Pencil... read more>>
What's that hairy, smelly thing in the corner?

Chris Brewer

Oh that - that's our Creative Director! This week, we find out all about the money and responsibility juggling that come part and parcel with embarking on a career in the advertising industry... read more>>
Carbon Films' Bruno Bossi directs a song and dance for Savanna

Issued by Carbon Films

[Orchids & Onions] When the going gets tough, winners show that value and flair endure

Brendan Seery

The changing face of the pitch process

Johanna McDowell

2015 AMASA Golf Day on par with the best

Issued by AMASA

FCB Cape Town and Engen celebrate 'award-ing' week

Issued by FCB South Africa

Viva Gym and 34 - A perfect fit

Issued by 34

Huisgenoot backs Pendoring as platinum sponsor

Issued by Pendoring

FCB best performing agency on Most Liked TVC list

Issued by FCB South Africa

Branding
The truth behind 'the human truth' when extending brand identity

Marthinus Van Loggerenberg

"We need to be understood. We want to belong. We long to feel special. We crave more control over our lives. We dream of reaching our potential"... read more>>
Empowering women, one brand at a time

Leslie Pascaud

Women are everywhere. No surprise right? They do, after all, make up 50% of the world's population. Smart brands are getting in on the conversation, but several are missing the mark... read more>>
I'm not a communication strategist - I am a consumer advocate

Mogorosi Mashilo

10 business lessons for brand success

Andy Reid

A relook into the term 'Glocal'

Mogorosi Mashilo

New Surf Auto and Verve! celebrate Women in White

Issued by Verve

Corporate identity: Your logo is not your brand

Issued by Ayanda Mbanga

Cinema
Register for Durban FilmMart now
Registration for the sixth Durban FilmMart (DFM) has opened. The event will be held from 17 to 20 July 2015 at various venues in Durban... read more>>
DFM announces selected African projects at Cannes
Giant Films welcomes first female director, Karien Cherry

Issued by Giant Films

CSI
Welcome to the new campaign, Appetite for Good! Support this cause and walk for someone who can't

Issued by The Worx Group

Design
Cape Town's design plans, going forward from WDC...
Digital
The state of digital in South Africa

Richard Lord

New media! That is how many people still refer to digital... read more>>
[Gartner Digital Business] Top ten strategic tech trends for 2015

Leigh Andrews

"Take everything you've learned about IT in the last 30 years and throw it away, as IT in the next 30 years will be completely different..." read more>>
IAB SA partners with Relationship Radar

Issued by IAB South Africa

TMI leads the way in data-driven approach

Issued by The Media Image

Digital video advertising in every step of the touch-tell-sell model

Issued by DQ&A Media Group

Asking the right questions of your data

Tshwaraganag Tshikedi, Issued by NATIVE VML

Wayne Zwiers appointed to strengthen iProspect's performance in SSA

Issued by iProspect

Brand managers offered customised insight into power of programmatic marketing

Issued by Atmosphere Orange

Leading tech agency joins VAS Africa and AfricaCom as media partner in Africa

Issued by Duo Marketing

Direct Marketing
Word-of-mouth marketing is dead

Tim Wyatt-Gunning

I love 'word-of-mouth' marketing. Or I did, right up until it died. I loved it because it provoked a wonderful sense of privilege to be 'in the know'... read more>>
The power of SMS for SMEs
The majority of mobile users rarely leave home without their devices, meaning businesses are able to connect with their audience, wherever they may be... read more>>
Education
SA organisations need a special brand of project management to see them through current chaos

Issued by UCT Graduate School of Business

How to harness information overload for innovation

Issued by UCT Graduate School of Business

Events & Conferencing
My Business Expo in Durban in June
To assist SMME development in South Africa, the National Small Business Chamber (NSBC) will host its seventh My Business Expo in Durban on 4 June 2015 at the Durban Exhibition Centre... read more>>
Scan Display, proud infrastructure sponsor for Investec Kirstenbosch Plant Fair 2015

Issued by Scan Display

Come Demystify the Inbox with Everlytic

Issued by Everlytic

New partnership just the ticket for event organisers and promoters

Issued by Ticketpro Dome

Organisational ethics: Zinto gets everyone on board

Issued by Zinto Activation Group

It's never too early to secure the perfect venue

Issued by ECHO Events and Conferences

Exhibitions
Exhibitors pull out all the stops for Markex 2015

Issued by Markex

Five reasons not to miss the EXSA Conference

Issued by EXSA

Markex 2015: You'll have to see it to believe it

Issued by Markex

Media
Finalists announced for 2015 Standard Bank Sikuvile Awards
The Print and Digital Media South Africa (PDMSA) has announced the finalists in the 2015 Standard Bank Sikuvile Awards, an annual recognition of excellence in South African journalism... read more>>
More on Most Africa awards
Wag the Dog Publishers are branching out into Africa and launching two new awards in the Most Awards category... read more>>
Happy Africa Day, Africa

Thato Nhlapo, Issued by Africa Media Warehouse

Open Window Honours student wins Behance Portfolio Review

Issued by Open Window

Mobile
Mobile engagement grows with text increasing in importance
A fresh take on the loyalty program - giving South African consumers something they really value

Issued by JustPalm

2015 South African mobile location-based advertising report released by Vicinity Media

Issued by Vicinity Media

Make the most of your mobile marketing

Johann Barnard, Issued by Trudon

Newspapers
Naspers newspaper titles moving into 24.com makes sense

Chris Moerdyk

There has not been much media coverage outside of Naspers with regard to the decision to move all their newspaper titles onto the News24 and Netwerk24 platforms... read more>>
Online Media
Online TV, live from Africa

Leigh Andrews

Two young, black females. One hot new online TV platform. Welcome to Aza TV, launched by Sorele Media on 20 May 2015... read more>>
Bruce Good's OurHood unites neighbourhood communities

Leigh Andrews

Collaborative consumption, increasing internet penetration and the rise of digital trust all point to the importance of the OurHood app... read more>>
News24 makes headlines again, and again, and again

Issued by 24.com

PR & Communications
Three steps to nailing your next pitch
Even though PR practitioners are good writers and good promoters of their clients' brands, most account managers and executives are not the most effective presentation/pitch-givers... read more>>
We are because of PR

Issued by Bizcommunity.com

A paraphrase of the definition of Ubuntu - we are because you are - goes some way to explain that apart from our pride in being Africa's premier B2B news distribution channel, Bizcommunity is also proud to be home to a great many of the continent's foremost PR, marketing and digital communications professionals... read more>>
Openfield to run with Springbok Sevens

Issued by Openfield

Publishing
Skryf Net competition calls for children of South Africa to write creatively
Entries for the 2015 Skryf Net Competition are still open for children in South Africa. The objective of the competition is to seek out, encourage, recognise and generally worship creative writing excellence... read more>>
Best of South African literature ready for showdown
Ten books have been selected as finalists for the Sunday Times Literary Awards - five for the Alan Paton Award for non-fiction and five for the Barry Ronge Fiction Prize... read more>>
Books Division of New Media Publishing to launch in July

Issued by New Media

Radio
Ebizradio.com aims across Africa with Tuluntulu
Ebizradio.com, one of Africa's business audio stream platforms, has added the Tuluntulu app, designed to stream video and now audio on low-bandwidth connections in developing markets... read more>>
Heart FM Sport kicks it up a notch with Feinberg on Football

Unity Ruiters, Issued by Heart FM

Test for HIV or go away!

Mbali Dhlamini, Issued by Kaya FM 95.9

Thousands walk Durban together at the Discovery East Coast Radio Big Walk

Issued by East Coast Radio

The "new" listener

Bob Mabena, Issued by Kaya FM 95.9

Barney Simon's Rock On app launched

Issued by Kagiso Media

Recruitment
Recruitgroup CEO chosen for EY Entrepreneurial Winning Women Program

Issued by Recruitgroup

Research
SMEs go green according to latest survey
Early findings of the SME Survey 2015 indicate the greening of the SME sector is surging ahead. The complete survey results are due out mid-year... read more>>
Columinate takes two awards at annual SAMRA conference

Issued by Columinate

Retail
The increasingly relevant role of the flagship

Adrian Morris

Long live the flagship store! The PSFK Manifesto to 'Reinvent the Store' (Retail Report 2015) affirms that the role of the store has not diminished as a result of the emergence of e-commerce... read more>>
Sales
Tech sales lead generation as important as other industries
In many industries, technical expertise forms the basis of the company, leaving sales lagging. This is particularly true in the IT space... read more>>
[NewsMaker] Shauna Carter

Louise Marsland

Shauna Carter has just taken up the position of National Sales Director for MaxAxion. Carter is the former regional head of sales at Mxit. She joined Mxit in 2008 as account manager... read more>>
Social Media
Five reasons why we use social media

Mxolisi Justice Nzimande

We would all agree that social media platforms are here to stay and it have become a less expensive way to communicate with our friends who are broad and local... read more>>
Skip those stains with social media and the #FabulousDressProject

Leigh Andrews

What do #FirstThursdays, The Jupiter Drawing Room and Skip washing powder have in common? The #FabulousDressProject, of course... read more>>
Cricketers dominate Twitter in SA

Jacques van den Bergh

Are 'Likes' dominating your life?
Sponsorship
18th Annual BASA Awards: Date extended

Issued by Business and Arts South Africa

TV
Hlaudi: SABC will now start DTT with five TV channels

Thinus Ferreira

The SABC's chief operating officer (COO) Hlaudi Motsoeneng says the public broadcaster will now launch with only five TV channels once the long-delayed commercial start of South Africa's switch from analogue to digital... read more>>
[Behind the Selfie] with... Ndoni Khanyile

Leigh Andrews

This week, we find out what's really going on behind the selfie with Ndoni Khanyile, storyteller on stage, screen and print... read more>>
Youth Marketing
Why brands and organisations should attend the #YMSC15

Issued by Branded Youth

International
See It Be It 2015 participants selected for Cannes
CANNES, FRANCE: From well over 200 nominations by agency leaders and an intense two-week interview process, 12 women have been selected to be the See It Be It 2015 participants at Cannes Lions... read more>>
Inglorious Fruits & Vegetables - best ad in the world, at NY Festivals
The 'Inglorious Fruits & Vegetables' campaign, produced by Marcel Paris for client Intermarché, the commercial French supermarket, was awarded 'Best of Show' at the 2015 New York Festivals International Advertising Awards, late last week in New York... read more>>
Majority of mobile data traffic to offload to Wi-Fi networks by 2019
According to Juniper Research, UK, the forecast is that mobile data traffic, generated by smartphones, feature phones and tablets, will approach almost 197,000 PB (Petabytes) by 2019... read more>>
Twitter-Google deal puts tweets in search results
SAN FRANCISCO, US: Google and Twitter announced a partnership Tuesday to display tweets in search results, renewing a tie-up that ended in 2011... read more>>
IWMF announces Courage in Journalism Award winners
Free retail fraud conference in New York in September
Six weeks to get those 2015 CLIO Award entries in...
More International
Africa
Technology paints a brighter future for Africa

Amr Shady

Turning tales of hardship into progress, passionate Africans innovatively use technology to improve life on the continent, fuelling future human progress and development especially on the continent's hard-hit rural areas... read more>>
More Africa
Government news
Sanef meets ANC over Daily Dispatch 'document'
The national communications unit of ANC and the SA National Editors' Forum (Sanef) met late last week to discuss the controversy over a document that the ANC released last week... read more>>
SA's media strengthened through Local Media Awards

Nthambeleni Gabara

The MDDA-Sanlam Annual Local Media Awards are a major contributor to the strengthening and development of local media, says Communications Minister Faith Muthambi... read more>>
Govt to embark on digital migration awareness campaign
CAPE TOWN: Government will be embarking on a massive public awareness campaign on digital migration in the coming few weeks, says Communications Minister Faith Muthambi... read more>>
Political parties are big brands

Bonnie Ramaila

Government to support community media through advertising
More Government news
Business
Why your P@s$word is a fail

Jonas Thulin

Passwords have become practically useless as the sole security measure protecting your personal information... read more>>
Focus increasingly falls on balanced leaders

Michelle Moss

Leadership styles change. What never changes is the need for corporate leaders to motivate teams, make profits and deliver efficiency improvements... read more>>
Lifestyle
No, it's not you: why 'wellness' isn't the answer to overwork

Zoë Krupka

Despite the fact that the very best evidence we have about the causes of work stress and burnout point to factors present in the workplace rather than in us, the stress reduction industry and the helping professions' focus on individual self-care strategies is at an all-time high... read more>>
Alan Committie chats Comics' Choice Awards

Ruth Cooper

We get the inside scoop from comedian and Comics' Choice Awards director, Alan Committie, about the upcoming awards. read more>>
New accounts
  • Switch takes on advertising campaign for Gauteng Tourism - more info
  • PEP South Africa appoints Ogilvy & Mather Cape Town - more info
  • AutoTrader appoints Liquorice - more info
  • Alexo appoints Paddington Station PR - more info
  • Chefs Who Share 2015 appoints FIVESTAR PR - more info

More accounts  Submit a New account
People on the move
  • Sibongile Mafu now represented by Irvine Bartlett - more info
  • Retroviral appoints new head of content development - more info
  • Marketing Accountability Standards Board appoints inaugural research fellow - more info
  • Kerry Simpson heads up The Black Snow Group's new PR division - more info
  • Nomacala Gapare hired as communications intern at RED Marketing - more info
  • marcusbrewster promotes Monica van der Spuy to business director - more info

More people  Submit a Person
Jobs offered
Marketing Manager - Cape Town
Adventure Boot Camp is looking for a mid-level marketing manager who is strategic and meticulously organised! Please only apply if you meet all the minimum requirements. Read more >>


PA and Office Admin - Cape Town
imagineNATION AllianceEnergetic, professional and unflappable PA/admin person required for a busy and growing marketing consultancy. Join a hard-working team of people that deliver great work for some amazing brands. Read more >>


Senior Director - Corporate Marketing - Western Cape
Stellenbosch University currently seeks to appoint a suitably qualified and experienced senior director: corporate marketing (Ref. KB/040/0215). Applications close: 29 May 2015 Read more >>


Digital Designer - Johannesburg
Digital designer opportunity on diverse portfolio of brands within growing integrated agency. Read more >>


Community Coordinator/Marketing Intern - Cape Town
Looking for dynamic interns to join the growing Springleap team in Cape Town. Interns would be supporting the growth and management of our 22,000 creative community. Read more >>


Journalist/Copywriter - Cape Town
Stellenbosch University currently seeks to appoint a suitably qualified and experienced journalist/copywriter (Ref. KB/144/0515). Applications close: 29 May 2015. Read more >>

Web Developer - Pretoria
A dynamic advertising and brand management consultancy in Pretoria is seeking a web developer for a full time position. If you are sharp, cool and savvy, this is your job. Read more >>

Key Accounting/Sales/Marketing Exec - Johannesburg
Lumoss Mouldings are looking for a key accounts/sales executive for our corporate division - Must have a degree in Marketing. Read more >>

PR Account Manager - Cape Town, Johannesburg
Digital PR account managers required for growing tech agency in Cape Town and Johannesburg. Read more >>

Content Marketer - Johannesburg
Content development of all content-related aspects of our clients' integrated marketing strategies. Requirements: Min one years' exp in copywriting, Matric certificate, MS Office, good communication skills. Read more >>

Designer - Johannesburg
Up and coming designer, if you need a place to start your biz, we need your talent. Lets swap some time for talent. Read more >>

Traffic Manager - Johannesburg
Mann Made is a super friendly, events and activations agency. We're looking for a traffic manager to manage the jobs in the shop and help us improve our workflow. Read more >>

Digital Marketer 5 months Contract Position - Cape Town
Marketing guru! Work for Africa's top digital publishing house and SA's #1 job portal. Combine superstar online marketing skills with your ability to crush deadlines like a boss. Read more >>

Middleweight Graphic Designer - Durban
We're looking for a digital artist who is long on ambition but short on experience to join our growing creative team. Read more >>

Mid Front-End/PHP Developer - Cape Town
Join a small Cape Town based award-winning digital agency and grow your skills by working responsive website projects, API integrations, web and Facebook apps. Not a production line job! Read more >>



New events to diarise
Markex 2015 - 2 Jun 2015 to 4 Jun 2015, Johannesburg
Markex 2015 is the must-attend show for anyone involved in marketing, promotions and event production - stand designers, printers, digital media pros, advertising and public relations consultants, and décor experts. Read more >>


#OutofOffice - 11 Jun 2015, Cape Town
#OutofOffice is a concept gathering of creative and marketing industry folk with inspirational faces in unusual spaces. Read more >>


New Trends - Email Marketing 2015 - 25 Jun 2015, Cape Town | 29 Oct 2015, Johannesburg
Email Marketing 2015, can you do better? With inbox clutter driving down opening rates what can neuroscience in email marketing do that will dramatically fast forward your e-marketing success? Read more >>


The power series business breakfast
Niche Training - 26 May 2015, Cape Town | 27 May 2015, Durban | 28 May 2015, Johannesburg

Digital marketing seminar
Marketing Machine - 4 Jun 2015, Pretoria

Marketing your consulting practice
The Reputation Go-to Guy - 4 Jun 2015, Johannesburg

The Big Issue Breakfast
HIPPO Communications - 12 Jun 2015, Stellenbosch

Shift It! Business and Leadership Events
Paradigm Shift - 13 Jun 2015, Johannesburg | 18 Jun 2015, Cape Town

Stakeholder reputation management masterclass
The Reputation Go-to Guy - 23 Jun 2015 to 24 Jun 2015, Johannesburg

Using tech to drive innovation an entrepreneurship
Event Mechanics - 24 Jun 2015, Johannesburg

Upcoming events
Marketing Indaba Conference - 27 May 2015 to 28 May 2015, Johannesburg | 11 Jun 2015 to 12 Jun 2015, Durban
The programme includes 16+ speakers - all experts in their respective fields. They share their insights, experience, tips and tools to assist marketers in their strategic and day-to-day marketing tasks. Read more >>


Join Frontosa at EGE Expo - 29 May 2015 to 31 May 2015, Cape Town
Join Frontosa at Cape Town's premier Electronics and Gaming Expo! Read more >>


5 for Change - 30 May 2015, Cape Town
An annual black tie fundraiser dedicated to raising awareness about five inspiring social enterprises which are changing the way Cape Town gives back. Read more >>


Diploma in Digital Marketing - 1 Jun 2015 to 5 Jun 2015, Johannesburg | 1 Jun 2015 to 5 Jun 2015, Cape Town
The World's Top Digital Marketing course. Book for June classes in Sandton and Cape Town. Call 011 057 2317 or email info@brandschool.co.za Read more >>


Website and Domain Name Dispute Law
UCT Professional Development Project - 26 May 2015, Cape Town

Forging Enterprise and INSME
MCI South Africa - 26 May 2015 to 28 May 2015, Cape Town

Quotes
Louis Holtz
"Ability is what you are capable of doing. Motivation determines what you do. Attitude determines how well you do it."
Malcolm Gladwell
"Practice isn't the thing you do once you're good. It's the thing you do that makes you good."
Milton Berle
"If opportunity doesn't knock, build a door."
Lou Holtz
"Winners embrace hard work. They love the discipline of it, the trade-off they're making to win. Losers, on the other hand, see it as punishment. And that's the difference."
J. Paul Getty
"Formula for success: rise early, work hard, strike oil."

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D&AD 2015 Awards Ceremony
Episode 132: Digicape launches iBeacon technology in South Africa.

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