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Marketing & Media South Africa

Top global ads of 2015 so far...

In this week's [TrendTalk] column by Louise Marsland, we look at great ads in play, highlighting how this year's top industry trends such as branded content, social advertising and storytelling are taking the lead in branding, resulting in new advertising concepts and ideas.

We also look at how to actually get into the advertising business, as Chris Brewer explains advertising is not a nine-to-five job and it takes some tenacity to get your big break in the business.

Still in the topic of creativity, Leigh Andrews provides feedback on how to build a strong brand based on a presentation by Trevor King, marketing director of Caesarstone at the recent [Creative Business Exchange], where King shared his ideas and lessons learned throughout his career.

Lastly, in sticking with the topic of celebrating what makes local advertising effective, we find out what Patrick Young, Red & Yellow's design lecturer, expects from Loeries Creative Week in Durban this August.

Lots of meaty reading to get your advertising week off on the right note.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".


Weekly top stories
Getting into the advertising business

Chris Brewer

Advertising is not a nine to five job - at least, it's not if you want to be highly successful and reap the rich rewards that go with taking the boardroom hot seat...

Read more >>



[TrendTalk] Great ads in play

Louise Marsland

This has been such an interesting year for advertising already as branded content, social advertising and storytelling take the lead in branding, resulting in new advertising concepts and ideas...

Read more >>



[Creative Business Exchange]: How to build a strong brand

Leigh Andrews

Trevor King, marketing director of Caesarstone, shared his ideas and branding lessons at the Creative Business Exchange...

Read more >>



[Loeries 2015] Expectations with... Red & Yellow

Leigh Andrews

In our feature running until Loeries Creative Week in Durban this August, we find out what Patrick Young, Red & Yellow's design lecturer, expects...

Read more >>





Biz Takeouts
[Biz Takeouts Podcast] 129: A jam-packed show with Skype, Coca-Cola and more
On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Derek Miller, Adelaide and Solomon Potgieter, Sharon Keith and Ian Drummond... read more>>
Prism Awards
How to spell G-O-L-D in public relations

Marcus Brewster

Receiving a gold PRISM Award made me analyse what alchemical ingredients go into a Gold campaign, and led me to the following spelling guide of how to make PR magic... read more>>
Loeries Creative Week Durban
[Loeries 2015] Calling all advertising younglings!
This year, the Loeries are feeling generous and offering special discounted tickets for Juniors and Students - but that's not all... read more>>
Advertising
What keeps Publicis Machine's cogs meshing smoothly

Leigh Andrews

Prepare for a year of industry game-changers, says Tom Fels, Group MD of Publicis Machine. Key among Fels' predicted changes: the end of the stand-alone digital agency... read more>>
[Orchids & Onions] Simple ad has power to change minds

Brendan Seery

It certainly wasn't planned that way, but the launch of the new TV ad for Prudential came at an appropriate time this week as the country was continuing to reel from the wave of brutal xenophobia... read more>>
Advertise and get noticed online

Johann Barnard, Issued by Trudon

Ireland/Davenport appointed creative agency for Budget Car Rental

Issued by Ireland/Davenport

Promise turns 10

Issued by Promise Brand Specialists

CSI
What if the image you project results in others judging you incorrectly?

Issued by Universal Church of the Kingdom of God

UCKG's second Love Walk encourages couples to communicate

Issued by Universal Church of the Kingdom of God

Digital
Top tips for women in tech

Lynette Hundermark

As a woman with more than 17 years of work experience in the challenging and constantly evolving tech industry, I have had my fair share of learning experiences over time... read more>>
[Behind the Selfie] with... Justin Zehmke

Leigh Andrews

This week, we find out what's really going on behind the selfie with Justin Zehmke, Head of Publishing at Ole Media Group... read more>>
Technical team gets a boost at Moving Tactcs

Issued by Moving Tactics

A car that really speaks to you

Issued by NATIVE VML

USD$10m investment into One Africa Media

Issued by Private Property

Education & Training
First mid-year intake of students at UCT

Issued by GetSmarter

Events & Conferencing
TEDxUCT event inspires audience
The first TEDxUCT event for 2015 and the second in the series took place last week in Cape Town. The audience was inspired by eight speakers... read more>>
ITWeb Security Summit features former NSA director, turned whistle-blower
Bill Binney, a former director of the National Security Agency (NSA) and whistle-blower, will be the opening keynote speaker at the ITWeb Security Summit 2015, taking place at Vodacom World from 26 to 28 May 2015... read more>>
Zinto has transformed the marketing landscape during the past 15 years

Issued by Zinto Activation Group

Nandi Mngoma and Zakes Bantwini unite in song

Issued by ECHO Events and Conferences

Phat Brand Activation took the road less travelled and are now reaping the benefits

Issued by Integrated Marketing Communication Conference

Exhibitions
No more JIMS 2015. Do not panic!

Issued by SSQ Exhibitions

Media
Top 40 entries indicates abundant talent in media sector
Mobile
Millennials not likely to use a company's products or services after a poor experience, report finds
According to Oracle's global report, Millennials and mobility: how businesses can tap into the app generation, nearly 55% of millennials say a poor mobile app experience would make them less likely to use a company's products or services... read more>>
PR & Communications
Report indicates traditional PR breaks down in a digital era
'The South Africa PR Landscape 2014 report', produced by the Department of Strategic Communication at the University of Johannesburg, offers key insights into the achievements, challenges and future trends facing PR... read more>>
Radio
Wits annual radio conference in July unpacks Radio 2.0
The annual Wits Radio Academy's conference being held from 1 to 3 July at the Wits Club, Braamfontein, will be concentrating on the new shapes and forms the medium will take... read more>>
OFM and Toyota Free State Cheetahs - a winning combination

Issued by OFM Radio

Kaya FM celebrates Mother's Day at the Joburg Zoo

Issued by Kaya FM 95.9

Recruitment
The nuts and bolts of succession planning
Succession planning is about filling the organisation's talent pipeline and building internal strength... read more>>
Global Top Employers survey shows leadership development a top priority for South Africa

Issued by Top Employers Institute

Research
More insights from Kasi Star Brands survey
Ask Afrika's Kasi Star Brands survey, which measure township specific brand usage across 163 categories, reveals the connection between economic hierarchy and alignment to traditional customs... read more>>
Social Media
Twiplomacy grows as world leaders engage followers
The Burson-Marsteller's Twiplomacy study, released 28 April 2015, indicates that governments are becoming savvier in the use of Twitter, with world leaders reaching large audiences with key messages and soundbites... read more>>
Mootis.com - new social network for lawyers
Following its successful launch in the UK in January 2015, Mootis, the social networking and microblogging platform for lawyers and anyone interested in law, is launching in South Africa... read more>>
TV
SABC to apologise for 'scornful' presenter
The "genuine remorse" of news show presenter Eben Jansen was not enough to save the public broadcaster from being ordered to apologise on air...(video) read more>>
Trevor Noah puts SA comedy on the international radar

Leigh Andrews

Most of the nation is bursting with pride that local comedian Trevor Noah is soon to host one of the most popular daily satirical news shows in the world - here are the implications... read more>>
Opposition to digital TV policy grows

Samuel Mungadze

Youth Marketing
Youth marketers, here's why traditional advertising doesn't cut it anymore...

Antoinette Pombo

If you still believe that paying hundreds of thousands of rands for billboard advertising is getting the job done, do the following experiment... read more>>
International
Cannes Chimera Initiative ready for your creative input
The 2015 Cannes Chimera Competition, jointly launched by Cannes Lions and the Bill & Melinda Gates Foundation, has opened for entries... read more>>
Samsung regains lead over Apple in smartphone market
WASHINGTON, US: Samsung retook the lead in the global smartphone market in the first quarter, as gains in emerging market sales helped it overtake Apple, a research group said on Wednesday... read more>>
Going beyond clicktivism with the #Baltimoreriots?

Leigh Andrews

NEWSWATCH: Hashtags are nothing more than armchair activism, some say. Lately, more attention is given to how the media reports on big news items that become nothing more than hashtags in our minds... read more>>
Tinder, Vice honoured in online Webby awards
WASHINGTON, US: The online dating app Tinder was this year's "breakout" internet service while bad-boy news website Vice Media got multiple honours in the "Webby" awards announced on Monday. read more>>
One Show tickets for one or two
Prophet Muhammad cartoon contest sparks more deaths
WAN-IFRA announces top Asian Media Awards
First Glass Lion gets its jury
More International
Business
5 signs that your hard drive is about to fail

Roberto Caprio

Whether you have a solid state or mechanical drive, there is always a chance the device will fail... read more>>
How to speak on the telephone

Roane Swindon

You may have your reception area perfectly set up for creating the ideal first impression, but are your receptionists and employees extending that impression on the telephone? read more>>
Government news
Free media expression vital for global sustainability
PRETORIA: Freedom of expression and press freedom are critical to the successful implementation of good governance and human rights around the world, top United Nations officials declared today. read more>>
State Security responds to Right2Know report
The State Security Ministry says Minister David Mahlobo is committed to meeting with various stakeholders regarding the work of his portfolio... read more>>
We cannot accept ourselves if we accept xenophobia

Lulu White-Raheem

Self-hate is one of the biggest reasons for the burning scourge of xenophobia that we are currently dealing with in South Africa. That said, we have done enough talking as a country and we need more decisive action... read more>>
Govt launches 'We Are Africa' mobile app
The Minister of Science and Technology, Naledi Pandor, has launched a mobile application to support government's efforts against attacks on foreign nationals... read more>>
More Government news
Jobs offered
Digital Project Manager - Cape Town
WWC is looking for a new digital project manager. He/she will serve as the primary liaison with clients and will be responsible for ensuring satisfaction on project-specific work. Read more >>


Senior SEO Specialist - Cape Town
WWC is looking for a senior SEO specialist to join a dynamic search marketing team in Cape Town. The ideal candidate is a strategically minded team player. Read more >>


Digital Account Executive - Cape Town
World Wide Creative is looking for a digital account executive to join its dynamic team in Cape Town. The ideal candidate is a high-velocity self-starter. Read more >>


Midweight Front-End Developer - Cape Town
WWC is looking for a mid-weight front-end programmer to join its dynamic production team. The candidate must be passionate about implementing beautiful user interfaces using HTML5 and CSS. Read more >>


Web Designer - Durban
We're a digital agency based in Hillcrest looking for a middle-weight creative web designer. Ideal for someone with junior web design experience looking to take the next step. Read more >>


Art Director - Digital Communications - Johannesburg
Conceptual senior digital art director with ad. agency and digital experience to join leading digital communications company. Opportunity to grow/work with the top creative/technical/strategic minds in digital. Read more >>


Traffic Controller - Cape Town
We are looking for a driven and passionate traffic coordinator to join our project office team. Someone who thrives under pressure, thinks fast on their feet and loves solving problems. Read more >>


Senior Bookkeeper - Johannesburg
Join the Netflorist team - the exciting position within our Finance division has become available Read more >>


Sales Executive - Design and Display - Johannesburg
Rocket Creative Design and Display is in need of an efficient and ultra-capable sales executive to join our team to provide client service and to generate increased sales revenue. Read more >>


Campaign Architect/Promotions Manager - Johannesburg
Leading out of home media company with offices across Africa seeks an experienced operations/project manager/promotions manager to join the team at head office Johannesburg. Read more >>

Sales and Business Development Executives - Johannesburg
Off the Wall Events has an outstanding catalogue of successful events with many blue chip clients. Our current wish to extend our capacity requires a top calibre sales executive. Read more >>

Internships - Social Media and Design - Cape Town
Internships available at fast-growing communications firm in Cape Town! Designers, social media managers and researchers wanted. Read more >>

Junior Search Marketing Campaign Manager - Cape Town
We are looking for a proactive and passionate about digital campaign manager to join our search marketing team in Cape Town. Read more >>

Search Marketing Campaign Manager - Cape Town
25AM is a forward thinking strategic digital agency who is hiring an experienced search campaign manager to join the team in Cape Town. Read more >>

Marketing and Communications Assistant - Johannesburg
Content and communications consultancy is seeking a hard-working, personable marketing and communications assistant to assist with business-to-business clients in the business consultancy, personal finance and healthcare space. Read more >>

Graphic Designer/Art Director - Cape Town
XZIBIT Experiential Marketing designs and manufactures experiential brand platforms focusing on exhibitions and events. We are looking for a highly talented, experienced graphic designer to join our creative team. Read more >>

Sales Representative/Account Manager - Cape Town
Organised, self-motivated and experienced sales person (print and/or packaging - solid board and corrugated) required to service existing and new clients. Read more >>

Copy Imagineer - Johannesburg
Established brand communications company that creates integrated, idea-driven campaigns for leading brands and companies, invites a talented and versatile writer to make their mark in busy studio. Read more >>

Account Manager - Johannesburg
A B2B marketing agency is looking for an energetic, self-motivated account manager with Honours degree. The ideal candidate must be suited to an extremely fast-paced, highly pressurised environment. Read more >>



New events to diarise
Conference, exhibition and event management - 1 May 2015 to 31 May 2015, Durban
The short programme in conference, exhibition and event management is a comprehensive programme addressing all critical issues in the design, development, implementation and coordination. Read more >>

SMME Roadshow Opportunity
Cape Media - 6 May 2015, Johannesburg, Ekurhuleni | 8 Jul 2015, Port Elizabeth | 18 Aug 2015, Durban | 10 Sep 2015, Cape Town

Essential media relations
PRISA - 7 May 2015, Randburg, Johannesburg

Smart About Social
Red and Yellow School - 16 May 2015, Cape Town

2015 Africa CEO Roundtable and Conference on CSR
ThistlePraxis Consulting Limited - 18 Jun 2015 to 19 Jun 2015, Lagos

Digital and Mobile Business Summit 2015
Knowledge Integration Web (Pty) Ltd - 26 Jun 2015, Johannesburg

Just Design It 4th
Just Design It - 12 Aug 2015 to 14 Aug 2015, Bloemfontein

5th Annual Customer Experience
Fexton Conferences - 17 Aug 2015 to 18 Aug 2015, Johannesburg

Cape Homemakers Expo
Cape Homemakers Expo - 27 Aug 2015 to 30 Aug 2015, Cape Town

SEAexpo 2015
C-Major Productions - 4 Sep 2015 to 5 Sep 2015, Johannesburg

Upcoming events
FEMINITE Vintage High Tea Mothers Day - 9 May 2015, Johannesburg
Join us for a Mothers Day Celebration where we cover Elegance, Style, Luxury and Relaxation. Read more >>


Advanced Reading Skills for the Workplace - 11 May 2015, Johannesburg | 14 May 2015, Cape Town
SmartReading is more than just speed-reading. Read more >>


Graphic and web design workshops
Multidimensions - 5 May 2015 to 27 May 2015, Cape Town

The Trialogue CSI Conference
Trialogue - 5 May 2015 to 6 May 2015, Johannesburg

Creative negotiation skills
Maurice Kerrigan Africa - 5 May 2015 to 6 May 2015, Johannesburg | 22 Jun 2015 to 24 Jun 2015, Johannesburg

Business Networking Sandton
6 May 2015, Sandton, Johannesburg

The basics of social media
Travelling Mystery Guest - 6 May 2015, Roodepoort, Johannesburg

Quotes
John Wooden
"Things work out best for those who make the best of how things work out."
Thomas Huxley
"It is not who is right, but what is right, that is of importance."
Ralph Waldo Emerson
"Always do what you are afraid to do."

More quotes  Submit a Quote
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MULTIMEDIAAll | Galleries | Audio | Video | Images
Episode 129: Marketing on Skype, 100 years of the CocaCola contour bottle and 2 ad agencies

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