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Marketing & Media South Africa



Your brand is not your buddy

Natalie Jardine reckons that not even on social media can, or should, a brand be a friend.
She says that after almost a decade of fighting for this, we're finally at a point where CEOs & CFOs have finally cottoned onto the idea that digital is the way of the future, and your communications and marketing strategies need to take this into account.

Good news on the CSI front is that The Street Store, a local pop-up shop for the homeless has gone global - from China to Cape Town, Brussels to Bangladesh, Florida to France, Mexico to Melbourne. It's captured the imagination of people worldwide.

'Aah, yes... well... Aah, as I was... um... Aah... Er... I'm glad you asked me that question... er... What was your question again?" ... Here's a very useful article on how to avoid the public speaking willies.

And Pallo Jordan says that media freedom requires commitment to truth.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories


Top 10 digital campaigns of 2014: Jan-Jun
[Hando Sinisalu and Ann Kruuk] CANNES, FRANCE: European research company Best Marketing International has monitored the Gold and Grand Prix winners of 35 local, regional, and global digital marketing awards from all corners of the World (including Cannes Lions) between January and June 2014. (video) Read more >>

SANEF condemns Motsoeneng's proposal

The South African National Editors' Forum (Sanef) has condemned the proposal by SABC acting chief operations officer Hlaudi Motsoeneng that journalists have a licence to practice.

Read more >>

Best memes of World Cup week

Louise Marsland

Don't you just love the interwebs? How did we ever watch or experience major events without it? It's like being in a room with the world's best comedians and commentators...

Read more >>

Making smarter online advertising decisions

Veruschka Khan

Online advertising is about figures and goals. Impressions, click-through rates and unique visits. The beauty of online is that it is meant to be 'all about the numbers'...

Read more >>


Biz Takeouts
[Biz Takeouts Podcast] 96: IAB South Africa - what is coming next?
On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding chatted to Jarred Cinman and Josephine Buys from IAB South Africa. [twitterfall] Read more >>

Media Freedom & Right to Know
Media freedom requires commitment to truth

Pallo Jordan

Freedom of expression has been placed at the top of the international media's agenda by events in Egypt and the UK during the past 10 days... Read more >>

Marketing
Three lessons marketing agencies can learn from Game of Thrones

Graeme Wilson

If you haven't heard of Game of Thrones yet, you might want to consider climbing out from under that rock and rejoining the human race... Read more >>

A collaborative pitch process sees Telkom go with DDB South Africa

Adlip Editor

Emmet O'Hanlon of DDB South Africa discusses the collaborative Telkom pitch process and what winning the account meant for them... (video) Read more >>

Predictive modelling: a powerful tool for digital marketers

Chanel Mackay

Advertising
Six reasons why work is rejected

Sid Peimer

You get the brief - you do the work - you show the work and you get either a yay or a nay... Your work is probably of a high standard, so when it is rejected you feel the pain acutely. Read more >>

Mini ad causes ruckus because of site
BMW has come under fire for placing a controversial Mini Cooper billboard advertisement near the spot where jailed hip-hop star Molemo "Jub Jub" Maarohanye and a friend ploughed into a group of Soweto schoolchildren while drag racing in Mini Coopers. Read more >>

"New Car for R699" campaign falls flat
Pay for what you eat with a tweet
Creative Circle results for May 2014
June15 Brand Movement to partner SEDA

Issued by June15 Brand Movement

MetropolitanRepublic bolsters its creative force

Issued by MetropolitanRepublic

Branding
Four things you need to know about brand guidelines

Chemory Gunko

Once again I'm back to debunk a few myths about brand guidelines... and here's what you need to know... Read more >>

Memes in modern branding

Estee Cockcroft

From performing a nek nomination or the evolved RAK nomination, to being pulled into a company Harlem Shake we have all been exposed to memes in our daily lives, whether we are aware of them or not. Read more >>

Building brands with good ambassadors

Deirdre Elphick-Moore

Questions around change, ahead of second Brand Barometer results
17 things that will make your brand loved, now!

Dawn Rowlands

Cinema
Hey!Fever's short film Tender racks up an official screening and three award nominations at the inaugural IMSFF

Issued by Hummingbird Group

CRM
You've clearly underestimated online reviews

Laine Barnard

For decades, consumers depended on marketers to help them decide whether a product was a good purchase or not. If the product delivered on the marketing message, the... Read more >>

CSI
Local pop-up shop for the homeless goes global
From China to Cape Town, Brussels to Bangladesh, Florida to France, Mexico to Melbourne, the concept of The Street Store - the world's first pop-up clothing store for the homeless... Read more >>

Design
WDC Design Policy Conference in October
The WDC Design Policy Conference, 'Make a Plan', is a two-day global exchange of design strategy that takes place at the Cape Town Stadium 17-18 October 2014. Read more >>

Digital
Five ways to get the right project management tool for your business

Daniel Marcus

Project management systems are tools that any business, regardless of size, can make use of, in almost any industry... Read more >>

The internet: Website & SEO synergy from a South African perspective

Stephen Sandmann

Website design and development go hand-in-hand with SEO but the writer believes many South African brands do not seem to get the mix right when it comes to their websites. Read more >>

Big data driving convergence of the CIO and the CMO

Gary Allemann

The selfie - A short essay

Jason Xenopoulos

'My Green Home' - Inspiring change for good

Issued by NATIVE VML

Lima Bean transforms PEP's digital domain

Issued by Lima Bean

Direct Marketing
UJ and KPMG team up with IntelliLAB to launch anti-corruption hotline

Issued by Intellilab

Education & Training
The need for skilled project managers in SA [Infographic]

Issued by GetSmarter




Where are South Africa's potential women directors?

Issued by Business & Professional Women South Africa (BPW)

Launch of Women's Empowerment Programme for registered SME's

Issued by Business & Professional Women South Africa (BPW)

RecruitGroup assists business students at the Wits Business School Careers Fair 2014

Issued by RecruitGroup

Events & Conferencing
How to avoid the public speaking willies

James Hurford

We've all seen it happen - the stumbling over words, the awful hesitations and lost lines... Read more >>




MCI South Africa welcomes its new managing director, Rashid Toefy

Issued by MCI South Africa

My Favourite Swings, starring the Johannesburg Big Band!

Issued by Howard Music

Meet the speaker: Lorne Sulcas

Issued by Speakers Inc

BASA Business Breakfast to offer crucial insight into role of arts in business in Africa

Issued by Business and Arts South Africa

John Vlismas commissions Pollen to create immersive multimedia experience for the FNB leadership conference

Issued by Hummingbird Group

Exhibitions
Finally Africa showcases a dedicated decor, design and furniture expo

Issued by Inspire Trade Exhibition

Solidify brand loyalty with your clients through exhibitions

Issued by SSQ Exhibitions

Magazines
New online magazine for Africa Geographic
Africa Geographic has launched a free, weekly online magazine that offers readers an insider view into the best wildlife, culture and travel stories across Africa... Read more >>

Media
2014 brandhouse Responsible Drinking Media Awards winners announced
The 2014 brandhouse Responsible Drinking Media Awards have been presented and Ina Skosana and Madelene Cronje were joint winners of the Journalist of the Year Award for their story 'Violence, pregnant teenagers and booze at De Aar'. Read more >>

WIN - leading the drive to greater gender balance

Danette Breitenbach

Many women enter the media and media-related industries, but there are still very few at the upper and board levels in the sector. This is set to change with the launch of WIN South Africa. Read more >>

Sanef comments on resignation of Makhudu Sefara as editor of The Star
Lumko Mtimde leaves MDDA
AMASA Jo'burg proudly announces the first ever AMASA Awards

Issued by AMASA

Habari Media relaunches Habari Exchange

Issued by Habari Media

Mobile
Local app developers encouraged to enter international app competition
Silicon Valley based Evernote invites African designers and developers to apply for its annual Evernote Platform Awards... Read more >>

Directory app from MTN Business
MTN Business has launched a mobile location app linking businesses and customers. Affordable and well designed, the app consists of a mobile location-based directory... Read more >>

Telkom considers franchising shops - for efficiency

Thabiso Mochiko

Get your mobile marketing samba on

Craig Rossouw, Issued by Channel Mobile

MMA announces new appointments to South Africa Board of Directors

Issued by Mobile Marketing Association

At last - a mobile marketing channel with no cost to the consumer

Issued by AAT - Always Active Technologies

Newspapers
Survé: SA's Murdoch?

Anton Harber

I have been wondering whether it is fair and useful to think of Iqbal Survé, the new owner of the Independent newspaper group, as SA's Rupert Murdoch. Read more >>

Online Media
Vote for the 2014 Bike of Year on Wheels24

Issued by 24.com

OOH
Another bite of innovation

Issued by Tag 8

Pendoring
Cream of the crop judges for Pendoring Awards 2014

Issued by Pendoring

PR & Communications
PR Powerhouse & Irvine Bartlett to merge
Johannesburg-based PR Powerhouse merged with Cape Town's Irvine Bartlett on 1 July 2014. Read more >>

[NewsMaker:] Mimi Kalinda

Louise Marsland

#Creativity

Glenn Jeffery, Issued by Grey

Printing
Bytes Document Solutions showcases innovative printing solutions at FESPA Africa 2014

Issued by Bytes Document Solutions

Production
Picture Tree director wins prize in international Young Director Award

Issued by Picture Tree

Promotions
34 launches its own award-worthy wine label, The Grape Shed

Issued by 34

Publishing
Winners announced for 2014 Sunday Times Literary Awards
Celebrating 2014 Sunday Times Literary Awards, presented in association with Exclusive Books at a dinner held at Summer Place in Sandton, first time fiction writer Claire Robertson and political correspondent and commentator Max du Preez were awarded top honours. Read more >>

Radio
Celebrating the Vodacom Durban July weekend with the #GNation

Issued by Gagasi FM

The sound of your life heats up Central South Africa this July

Issued by OFM Radio

Research
South Africa's first "State of Employee Engagement" survey reveals management and communication failures

Issued by PDT

Columinate survey shows increase in smartphone and app usage

Issued by Columinate

Retail
The omnichannel future of retail

Pete Case, Issued by Gloo

Sony new CI shopfit, store displays and exhibition programme

Issued by Tungsten

Social Media
Not even on social media can, or should, a brand be a friend

Natalie Jardine

After almost a decade of fighting for this, we're finally at a point where CEOs & CFOs have finally cottoned onto the idea that digital is the way of the future... Read more >>

Sponsorship
Sanlam to sponsor renamed Cape Town Marathon
To fast track the plans of the Cape Town Marathon being classified as Africa's first World Marathon Majors (WMM) race, and in the process boost city tourism... Read more >>


International

Comrade... Good news... 'McDonald's out, "McMolotov" is in...'
SEVASTOPOL, CRIMEA: A Russian burger chain is replacing McDonald's in Crimea. Read more >>

Google hit by 70,000 'right to be forgotten' requests
LONDON - More than 70,000 people have already asked Google to delete links about them under Europe's "right to be forgotten" ruling, with some of the world biggest news sites the first to be hit. Read more >>

Extensive use of Twitter bad for marriages
WASHINGTON, USA: Extensive Twitter use can lead to conflicts and have other damaging effects on marriages and romantic relationships according to an American study. Read more >>

More than a billion posts on Facebook for World Cup
SAN FRANCISCO, USA: Facebook said that the World Cup has kicked up more action at the leading social network than any other event in history. Read more >>

MozCon is coming. Be there!
Concerns over possible 'censorship' of the internet
Google starts 'forgetting' BBC and UK newspaper stories
Spikes Asia names final jury presidents
Finland's government offices hacked, documents taken
Facebook buys LiveRail video advertising firm
Midas Awards for The World's Best Financial Advertising: 2014 call for entries; unveils Midas Brand Report
Twitter buys mobile advertising firm Tap Commerce

More International


Government

Nxasana was informed claims Presidency
The Presidency claims that the National Director of Public Prosecutions (NDPP) was informed of an inquiry into his fitness to hold office before he saw it in the media.. Read more >>

SAA to comply with new travel regulations
PRETORIA: South African Airways (SAA) says it will comply with new regulations relating to children who travel to and from South Africa. Read more >>

Gautrain is milking taxpayers of millions
It is costing taxpayers an average of R84m a month to keep the Gautrain running. Read more >>

Wi-Fi is 'part of healing' at Steve Biko Hospital
Steve Biko Academic Hospital in Pretoria is on its way to becoming a Wi-Fi hotspot and is the first hospital in Africa to offer patients free Internet access. Read more >>

SA property market continues to grow
Treasury, FSB examines credit insurance sector

Phakamisa Ndzamela

High-tech trains to hit SA track

Nthambeleni Gabara

FSB head speaks out on corruption
SARS wants to catch tax dodgers
Minister announces increase in annual earnings threshold
Solidarity plans Labour Court action against Telkom

Thabiso Mochiko

Stats SA releases building statistics
Tabs kept on school textbook deliveries

Bekezela Phakathi

Deadlines missed but retirement debate continues

Evan Pickworth

Users embrace Transnet's cargo tracking app

Thabiso Mochiko

Principles of justice, fairness will determine awarding of costs

Susan Meyer and Nazeera Mia

City of Tshwane launches Green Outreach Programme
African leaders told to Do Agric at AU Summit

More Government news


Lifestyle

James Blunt to bring Moon Landing tour to SA
James Blunt will be coming to South Africa in 2015 with his new Moon Landing tour. He will play in Cape Town on 12 February at the Grand Arena, GrandWest followed by two nights in Joburg on 14 and 15 February at the Big Top Arena, Carnival City. Read more >>

Arts Journalism Award winners announced
Charl Blignaut, arts editor of City Press newspaper, has been named South Africa's Arts Journalist of the Year for the second consecutive year. Read more >>

Make your way to Empire Café

Ilse van den Berg

Chances are, if you're a local, or are familiar with Muizenberg (to a further extent than knowing about the fantastic family beach, colourful wooden houses, surfers, and effective shark alarm), you'll know the legendary Empire Café in York Road. Read more >>


New accounts

  • Moshate Media wins Huawei Corporate and Enterprise PR Account - more info
  • Early Inspiration hires fresh PR drive - more info
  • Dummett & Co scores Varsity Football and Netball - more info

More accounts  Submit a New account


People on the move

  • Mamela Media announces new sales and client SM - more info
  • New accounts and media director joins Mediacore - more info
  • New national sales manager joins Cinemark - more info
  • Westcon appoints marketing director - more info
  • New news journalist joins Heart 104.9FM - more info

More people  Submit a Person


Jobs offered

Digital Sales Executive - Johannesburg
Digital Sales Executive Needed for a top media owner Read more >>


Head of Brand - Johannesburg
A leading wealth management company is looking for head of brand to take responsibility for CI development, alignment, consistent brand application and best practice implementation of the company's corporate identity. Read more >>


Mid Designer - Johannesburg
Rogue Brand Agency is looking for a mid to senior designer with outstanding creative talent, brand design and advertising experience. Read more >>


Front-End Developer - Johannesburg
Front-end developer wanted to build outstanding user experiences on desktop and mobile platforms at Promise Digital. Experience required in HTML, CSS 2.1, jQuery, Ajax, HTML5, CSS3. Read more >>


Senior UX Designer - Johannesburg
Mid to senior UX designer opportunity at Promise Digital. Read more >>


Commercial Sales Manager - Johannesburg
Develop and maintain market base within the hotel, leisure and multi-unit residential market and coordinate sales strategy on regional basis in respect of DStv growth/contracts in the market. Read more >>

Junior-Mid Graphic Designers - Johannesburg
The Red Phone has an exciting role for a senior graphic designer who wants to be involved in everything from developing and designing ideas, to making them come alive. Read more >>

Account Director - Johannesburg
EXP is looking for an experienced account director to manage a cycling sponsorship portfolio. Must be strategic, proactive and passionate about the industry. Read more >>

Advertising Sales Executives - Cape Town
Excellent opportunity with established Cape Town-based company for B2B sales executives who have a strong track record selling for B2B media houses. Experience selling to public sector an advantage. Read more >>

Senior Designer - Johannesburg
We'll pay you, show you the bathrooms and the coffee machine. All you have to do is create your best work, 'cos that's what we do everyday. Read more >>

Supervisor - Brand Ambassadors - Johannesburg
Live+, EXP's specialist activation and digital business is looking for an experienced supervisor to manage a team of brand ambassadors working in Gauteng hospitals. Drivers licence and own vehicle. Read more >>

Med to Senior Copy-Writing Talent - Johannesburg
Exciting position for senior writer to join one of the top agencies and work on large big budget accounts, minimum ten years agency experience. Salary neg. Read more >>

Senior Sales Consultant - Johannesburg
PocketMedia® Solutions offers a range of opportunities to get a message across in a compact print format. We are looking for senior sales consultants who understands the print industry. Read more >>

Public Relations Account Executive - Johannesburg
Award winning agency is looking for a hardworking AE to join the PR team. The candidate must have two years agency experience and experience managing a portfolio of clients. Read more >>

Junior - Mid Digital Designer - Johannesburg
We are Sandton based digital agency and are seeking a highly creative, self-motivated and resourceful jnr/mid digital designer for a full time position. Read more >>

Mid-Level Digital Graphic Designer - Pretoria
Etiket is looking for a digital graphic designer. Your passion - digital and social media, mobile phones/apps. Be part of our lively and extremely unique creative team. Read more >>

Junior Graphic Designer - Johannesburg
One to two years experience required to work on digital/mobile magazine design for tablet/phone. No coding necessary (just InDesign) just a great sense for awesome layout. Read more >>

Sales Manager - Stellenbosch
Sales manager: gynmansium career opportunity available at the Stellenbosch Unviersity Sports Peformance Institute. Closing date: 9 July 2014. Read more >>

Office Administrator/Coordinator/Girl Friday - Johannesburg
Rocket Creative Design and Display is looking for an exuberant young all-rounder to add support to their office team. Read more >>

Assistant Director - Relationship Manager - Cape Town
The Department of the Premier at Western Cape Government, seeks a suitably qualified assistant director: relationship manager in Cape Town. Read more >>

Assistant Product Manager - Johannesburg
International publishing company is looking for an enthusiastic assistant product manager. You must have marketing, analytical and project management skills. Previous experience in direct marketing, seminars and web marketing. Read more >>

Financial Manager - Johannesburg
HKLM, a leading brand and communication design consultancy, has a vacancy for a financial manager. Read more >>

Publishing Operations Coordinator - Cape Town
A suitably qualified and experienced publishing operations coordinator is needed for a contract position at Oxford University Press in the Cape Town area. Read more >>

PA/Office Manager - Cape Town
Energetic, professional and unflappable PA/office manager required for a busy and growing marketing consultancy. Join a hard-working team of people that deliver great work for some amazing brands Read more >>

Junior Project Manager - Johannesburg
If you are looking for a fun and exciting deadline driven position, please apply! Read more >>

Graphic Designer - Pretoria
Mid-senior graphic designer for three months. Exceptional interface designer, experience in crafting top-level designs. Conceptualise, create stunning digital and print designs. Independent thinker with a passion for design. Read more >>




New events to diarise

Dynamic Customer Service Training Seminar - 11 Aug 2014 to 4 Nov 2014 Johannesburg,Cape Town
Dr Brian Jude's Psychology of customer service training seminar - Johannesburg and Cape Town. Book now. Read more >>


Ideas Magazine Trunk Show
Media24 - 12 Jul 2014 to 13 Jul 2014 Franschhoek

Digital media marketing
AAA School of Advertising - 21 Jul 2014 to 1 Nov 2014 Johannesburg

SEO strategy
AAA School of Advertising - 21 Jul 2014 to 25 Aug 2014 Cape Town

Successful business writing skills
PRISA - 23 Jul 2014 to 25 Jul 2014 Randburg

Report Back to Marketers 2014
The Marketing Association SA - 24 Jul 2014 Johannesburg

Social media - using LinkedIn and Facebook
Pietermaritzburg Chamber of Business - 24 Jul 2014 Pietermaritzburg

Archetypal branding - how to build a premium brand
BrandOvation - 22 Aug 2014 Johannesburg

Market Segmentation Conference 2014
Trade Conferences International - 3 Sep 2014 to 4 Sep 2014 Johannesburg

FutureTech 2014
Popular Mechanics - 10 Oct 2014 Cape Town


Upcoming events

2014 Customer Experience Management Africa Summit - 9 Jul 2014 to 10 Jul 2014 Cape Town
The 2014 Customer Experience Management Africa summit will explore the critical trends that are improving the performance of enterprise operations and communications. Read more >>

Magazine journalism course
SA WRITERS' COLLEGE - 7 Jul 2014 to 25 Aug 2014 Countrywide

The business writing toolkit
SA WRITERS' COLLEGE - 7 Jul 2014 to 25 Aug 2014 Countrywide

Grammar for writers - English first language
SA WRITERS' COLLEGE - 7 Jul 2014 to 25 Aug 2014 Countrywide

Creative writing courses
SA WRITERS' COLLEGE - 7 Jul 2014 to 25 Aug 2014 Countrywide

Copy-editing and proofreading
SA Writers' College - 7 Jul 2014 to 25 Aug 2014 Countrywide

Business writing skills
Front Foot Strategic Consulting - 10 Jul 2014 to 15 Jul 2014 Johannesburg


Quotes

Paul Brandt
"Don't tell me the sky is the limit when there are footprints on the moon!"
David Viscott
"In the end, the only people who fail are those who don't try."
Unknown
"Some people dream of success... others stay awake to achieve it."
Bobby Unser
"Success is where preparation and opportunity meet."
Oswald Avery
"Whenever you fall, pick something up."

More quotes  Submit a Quote




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