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Marketing & Media South Africa

Cliff quits

No, April the First is tomorrow... It seems Gareth Cliff really has quit 5FM and will be leaving today. It's the end of a 10-year journey he and the station have taken together.

Brand building vs ROI... Daryn Smith asks what should your marketing agency focus on? One of the best ways to spread brand awareness is through your customers.

Communications is too often the orphan in the company... until, of course, the wheels come off. This is when top-notch communications can make the difference between enhancing or at least maintaining your corporate image, or seeing it trashed in the spotlight of social media and elsewhere. More than one company has seen what can happen when its communications department has failed. Bongani Mahlangu asks is a communications function or department in an organisation [just] a nice to have?

PS Take a look at the latest ads in the Ornico ad showcase.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your South African marketing and media news and event invitations to marketingnews@bizcommunity.com, exclusive opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories


Gareth Cliff quits 5FM
5FM has just announced that, after 10 years on air, Gareth Cliff will be leaving the station at the end of March 2014 - today. Read more >>

Communications - is it [just] a nice to have?

Bongani Mahlangu

A while back I had a very interesting discussion about the recognition, or lack thereof, accorded the communications function in organisations.

Read more >>

When viral becomes virus

Dylan Balkind

It takes generational armies of talented writers, designers, skilled strategists and hungry researchers to build a brand - and one hasty idiot and their internet connection with the capacity to destroy it.

Read more >>

DigiChat with Andrea: Do agencies, brands and publishers need a digital division?

We've all experienced it - the compelling and emotive TV ad that leaves us wanting to find out more...

Read more >>


Cannes Lions
Cannes grows Joe's young talent

Issued by Joe Public

Media Freedom & Right to Know
Praise to the media, but much else can be done

Anton Harber

At times such as these, I want to sing the praise of those elements of our news media that show courage and doggedness. Read more >>

Marketing
Do you have a wearables strategy?

Louise Marsland

Marketers are being asked what their wearables strategy is as a whole new field of product development emerges for brands as innovation in the wearable technology market increases. Read more >>




Key take-outs from Cape Town's Small Business Growth Conference

Issued by Living Your Brand

Advertising
Pendoring Awards appoints communications and publicity manager
Danette Breitenbach has been appointed communications and publicity manager for the Pendoring Advertising Awards 2014. Read more >>

Eat24 plans to delete its Facebook page
Ad about risky male drivers gets green light
JWT announces key promotion, Michiel Hofstee CEO Gulf

Issued by JWT

7 Different Kinds of Smoke wins Clover Dairy

Issued by 7 Different Kinds of Smoke

Refreshed and invigorated - try us

Issued by Powerhouse Advertising

FCB Johannesburg dominates Millward Brown Best-Liked Ads List

Issued by FCB South Africa

The industry provides much needed support to the ABF

Issued by Advertising Benevolent Fund

Branding
Case history of a centuries-old global brand

Chris Moerdyk

It was a particularly beautiful and warm sunny day about a month ago as I sat on my deck overlooking False Bay, having breakfast round about noonish and reading the label on an almost empty champagne bottle. Read more >>

Brand building vs ROI - what should your marketing agency focus on?

Daryn Smith

Interbrand acquires international retail design company: HMKM

Issued by Interbrand Sampson De Villiers

New positioning for the University of Johannesburg

Issued by Mortimer Harvey

CRM
Is self-service a waste of time?

Issued by Interact RDT

Design
2014 Design & Trend Forecast moves to Decorex Cape Town
The 2014 Design & Trend Forecast series of talks that are running at Decorex opened in March in Durban. It is now scheduled for Decorex Cape Town on 25 April. Read more >>

Game changer enters the Joburg design scene

Issued by Just Design

Digital
What is SEO and why does your South African brand need it?

Stephen Sandmann

So what is SEO (search engine optimisation)? What does SEO mean for brands in South Africa? Is SEO really a mysterious digital marketing discipline or service? Read more >>

The revolution will not be televised

David Barnard

SA Book Fair features impact of eBooks on education
Building digital value beyond the sale

Pete Case, Issued by Gloo

Platinum Seed Digital Marketing launches new division: Social Seed

Issued by Platinum Seed

How much has digital changed since 2011?

Anna Malczyk, Issued by Red & Yellow

Digicape and Fuel collaborate to deliver a first-for-Africa innovative training solution for Engen

Issued by Digicape

Education & Training
New sports journalism academy launched in Cape Town
In collaboration with the Western Cape government, TEAMtalk media has launched a sports journalism academy. From April 2014, the company will train interns interested in sport and digital media, in the art of capturing sport related data, interpreting it and using it across digital platforms to enhance content. Read more >>

Strategy Unplugged: Essential strategy skills in one day

Issued by Stratplanning.com

The DTI and BPW SA invest in unparalleled certified Women on Boards programme

Issued by Business & Professional Women South Africa (BPW)

Well-known media personality joins GSB

Issued by UCT Graduate School of Business

Events & Conferencing
New trendtalk quarterly review discusses influential trends
The quarterly trendtalk#8 panel discussion featured Chris Reid, Louise Marsland and Yenza, who touched on the notion of the Maker/Hacker, framing it as a prominent and influential trend for 2014/15. Read more >>

Cyber, Design and Direct juries chosen for Cannes Lions
The Cyber, Design and Direct juries have been chosen for Cannes Lions, which include two South African jurors. Read more >>

Win five free tickets: Watch editors grill politicians... and others
In a special edition of the Daily Maverick's Election Edition of The Gathering, top politicians Zille, Gigaba, Ramphele; top trade unionists Vavi, Jim, and more - including the ANC's biggest pain, Thuli Madonsela - will be grilled by Daily Maverick and eNCA editors. And you can be there... Read more >>

Win five free tickets: Watch editors grill politicians... and others
Top speakers for SAACI congress
Get fit for business

Issued by Corporate Games

Hotels show signs of recovery from slump

Alistair Anderson

High Tea trending

Issued by Lavish Projects

Virgin Active's 'RAK' nomination event

Issued by ECHO Events and Conferences

The worst advice we've heard about conference registration

Terry Sutherland, Issued by The RSVP Agency

Exhibitions
Creative designs expected at The Wedding Expo Cake Challenge

Issued by The Wedding Group

Magazines
Sarie Food now available
In response to popular demand an English version of Sarie Kos, Sarie Food is now available. Read more >>

Student Brands - Sports Issue

Issued by Student Brands

Media
Embracing social media monitoring

Jaco Pienaar

Global research has found that 71% of online adults use Facebook and 40% of cellphone owners access a social networking site from their device. But what does a growing reliance on social mean for news monitoring and analysis? Read more >>

How convergence is changing the media buying and selling game

Elton Ollerhead, Issued by Mediamark

Mobile
Mobile operators await termination fees ruling

Franny Rabkin

Mobile operators MTN and Vodacom will know by today (31 March) whether they will have to cut their interconnection fees in half. Read more >>

Influence of WhatsApp on bulk text marketers
Retailers miss deadline to foil online fraudsters
Text messages may save lives in flood-prone Africa
The future of commerce is mobile

Issued by PriceCheck

Mobile marketing options matrix

Issued by Mobile Marketing Association

Newspapers
New editor has 'fierce intellect'
Outgoing Business Day editor Peter Bruce pursued Zongezo Zibi, his replacement, for two years before getting him to join one of SA's biggest business publishers last year. Read more >>

Online Media
Facebook Zero

Mia Scholtz

Social media is part of the very fabric of modern South African society and Facebook is a major force within it... Read more >>

OOH
Commuter shelters - Street furniture that is both public amenity and advertising platform

Issued by Provantage

Happy Guerrilla IMC - reaches a milestone

Issued by Guerrilla IMC

PR & Communications
Campaign of the Year finalists announced for PRISMs
PRISM Awards organisers have announced the finalists for the newly-introduced "Campaign of the Year", one of 36 categories in the Awards Programme. Read more >>

Let's simplify jargon and gobbledygook

James Hurford

It's everywhere - in business, in government in organisations... Jargon (along with its equally unwelcome cousin, gobbledygook). Read more >>

Ten questions to ensure you get a high-quality translation

Linda Botha

Radio
No Warras... he's got another job
As YFM closed the door on DJ Warras, 5FM opened it for him, but YFM's DJ Voster also got the chop. Read more >>

MTN Radio Awards Station of the Year finalists announced
The 2014 MTN Radio Awards Station of the Year finalists have been announced following an in-depth evaluation of all the adjudication results. Read more >>

MTN Radio Awards announces MCs
On Air Radio Conference announces speakers
Recruitment
Why are we using outdated weapons in the war for talent?

Vanessa Gibb, Issued by NATIVE VML

Research
Big data is here... And gone...

Danette Breitenbach

Big data is driving us to a tipping point. Tablets and smart phones have created high expectations and demands to access data wherever we are, and in real time... Read more >>

Should management move beyond PESTLE?

Dr Steyn Heckroodt, Issued by USB Executive Development

Research indicates buyers relying on trusted third-party information
Focusing on expertise and practice areas the way forward for TNS

Issued by TNS South Africa

Retail
Retailers need to get real

Doug Mayne

We've noticed in the retail environment that shoppers are really yearning for authentic experiences and there have been a few retailers already having success with it. Read more >>

Marin's and the Lama: The POS display solution for your brand

Issued by Marin's Southern Africa

Sales
Sell Well - How to close every sale, and make it count

Issued by Random House Struik

Sponsorship
Here's a sponsorship that will make a major impact on people's lives

Marion Scher

If you could get your client R24.5m editorial coverage for two months (Jan and February) would you have happy clients or what!!! Read more >>

TV
Home-grown TV commercial for NMMU
Nelson Mandela Metropolitan University (NMMU) releases its first television advertisement, which is set to flight on national television in April. (video) Read more >>

The Oscar Pistorius Trial Channel to pop down for one week
Okuhle Media's 'Generation Free' promotes active citizenship

Issued by Okuhle Media


International

[SXSW Interactive 2014] A constant state of #FOMO

Mark Schefermann

Before coming to SXSW I asked some friends that had been before to give me some tips and advice. Read more >>

How to define market research success

Ashlan Bonnell

WASHINGTON, US: A "good" market research report can cost you thousands of dollars. And when I say "good," I mean a report that helped you make one of your difficult business decisions... Read more >>

The evolving business model for m-governance

Vijay Sai Pratap

A look at the evolving business model for (mobile governance) m-governance projects and the use of mobile technology as a catalyst for inclusive development. Read more >>

BlackBerry still bleeding with US423m loss
Microsoft's Nadella crows over iPad Office release
IMA Entry Deadline: Monday, March 31
D&AD juries' results - days 1 & 2
ISPs must play a part in copyright clampdown says EU court
Computers lose more ground to tablets
Early Galaxy S5 release in South Korea irks Samsung
'Comrade, take this tablet...' Russian officials dump iPads over spy fears
Digital ventures boost ailing news media, study shows
Lions Health festival adds international speakers
Online news attracts star power and big money
China's Xi challenges Obama on spying report
Cybercrime is part of online economy says study
Google partners with Luxottica for Internet eyewear
Bouteflika website cyber attack as Algeria vote campaign opens
China's Huawei condemns NSA spying
ADBLAH from London

Mark Fiddes


More International


Ornico new ad showcase

Television
Santam
Attacq
Shoprite
Moir's
Volkswagen

Radio
Panado
FNB
Vodacom
Timbercity
McDonalds



Galleries

MBFWJ 2014

More
McDonalds rounds up National Breakfast Day

More
MTV Africa Music Awards press conference

More
Fabiani at MBFW 2014

More
Backstage at the AFI MBFWJ 2014

More
Belvedere Vodka at MBFW 2014

More
Team Absa: Journey of discovery and reward

More

More galleries  


Government

Africa's resources key to unlocking its wealth

Ndaba Dlamini

Africa, it seems, is on the rise. The size of the economies of most countries on the continent is growing and economists are predicting that by 2050, Africa's economy will reach U$13-trillion. Read more >>

Petrol price to increase in April
The price of a litre of 93-octane petrol will increase by 5 cents a litre while that of 95-octane petrol will increase by 7 cents a litre in Gauteng next Wednesday, the Energy Department has announced. Read more >>

SKA to redefine Africa's image
Science and Technology Minister Derek Hanekom says the Square Kilometre Array (SKA) will transform perceptions of Africa as the continent is not usually seen as a location for cutting edge science and technology. Read more >>

Four parties removed from ballot paper
A total of 29 parties will contest the national elections on 7 May, following Tuesday's deadline for parties to submit all outstanding documentation and pay election deposits. Read more >>

Mine to create over 3000 jobs for NW
Minister meets NHLS to discuss new funding model
Screws tighten with NCA Bill
Penalties for late birth registration
SIU to investigate Usaasa
SANDF deployment to SADC extended
Electronic clocking may combat teacher absenteeism
New B-BBEE codes encourage employment of disabled people
Debt review and the National Credit Act

Yasmin Kadwa and Katrijn Thys

SAB competition case: 'no remedy likely to have great impact'

Amanda Visser

Dina Pule's ex-spin doctor claims state witch-hunt
SA, Vietnam clamp down on wildlife poaching
Buffett Foundation helps to combat rhino poaching

More Government news


Lifestyle

The Fray to tour SA
American rock band The Fray have confirmed two South African tour dates, performing in Joburg on 19 September at the Coca-Cola Dome and 20 September, 2014, at the Grand Arena, GrandWest Cape Town. Read more >>

Renault Sandero vs The Rest

Henrie Geyser: motoring editor

Married in Mauritius

Rod Baker


New accounts

  • Dummett & Co experiencing phenomenal growth - more info
  • Primall Media parties with Hard Rock Cafe - more info
  • FIVESTAR PR on board with Santa Shoebox Project - more info
  • Tribeca continues its new client winning streak - more info

More accounts  Submit a New account


People on the move

  • Mfundo Ntsibande joins the SABC - more info
  • Popular Mechanics appoints Jesse Henney - more info
  • New appointments at TMG - more info
  • OgilvyOne SA appoints Nicholas Wittenberg - more info
  • Alex Spagnoletti new country head for Clicks2Customers. - more info
  • Gumtree SA appoints SA marketing head - more info

More people  Submit a Person


Jobs offered

Digital Media Sales Executive - Cape Town
Mark 1 requires an innovative and enthusiastic sales executive to join our ever expanding team. Read more >>


Senior Copywriter - Johannesburg
Exciting position for senior writer to join one of the top agencies and work on large big budget accounts, minimum ten years agency experience. Salary neg. Read more >>


Journalist - Cape Town
Here is a job opportunity not to be missed - the position of marketing and media journalist of South Africa's most respected online marketing information brand Bizcommunity. Read more >>

Senior PR Account Executive - Cape Town
Senior account executive required for Tech PR agency in Newlands. Read more >>

Client Services - Web and Digital Marketing - Cape Town
Experienced customer service consultant with WordPress experience needed to support a growing Australian company. Read more >>

Junior SEO and Social Marketer - Cape Town
Digital Fire is looking for a social media and SEO assistant with relevant experience and technical know-how to handle the company's and their clients SEO and social accounts. Read more >>

Social Media Community Manager - Cape Town
Positive Dialogue Communications are looking for a savvy digital conversationalist to conceptualise and manage our client's social media campaigns that spark growth and engagement. Read more >>

Digital Designer - Pretoria
Creative agency needs passionate designer and digital all-rounder to take its clients' exciting brands online. Read more >>

Communication Officer - Senior Graphic Designer - Cape Town
Western Cape government seeks a suitably qualified candidate for appointment as communication officer (senior graphic designer) in Cape Town. Read more >>

Junior Advisor - Stellenbosch
An exciting opportunity exists for a junior adviser with a Master's degree at the Centre for Teaching and Learning at Stellenbosch University. Read more >>

Brand Ambassador - Johannesburg
Brand ambassador for Craft Brewery in Johannesburg. Dynamic, outgoing. Sales and promotion experience required. Direct sales and manage client relationships. Own car compulsory. Read more >>

Middleweight Graphic Designers - Durban
Durban-based full-service agency Whalleys is looking for exceptionally talented graphic designers Read more >>

Sales and Marketing Manager - Johannesburg
Sales and marketing manager required to develop new business, to achieve sales targets and maximize sales revenue opportunities through creating and maintaining client relationships and managing company brand image. Read more >>

Communications Manager - Johannesburg
The communications manager would be responsible for developing and managing the practical implementation of the National Business Initiative's communications strategy. Read more >>

Operations/Project Manager - Johannesburg
LIVE+, EXP's specialist activation agency is looking for an experienced operations/project manager. Agency experience, attention to detail, budgeting experience are essential. Join a busy, exciting, growing new team. Read more >>

Content Creator - Johannesburg
At iProspect, our full-service digital offering ensures that our clients benefit from performance focused solutions driven by passion for measurable results. Come and reinvent yourself by joining our team. Read more >>

Buyer - Cape Town
Buyer in an exciting organisation managing international watch and jewellery brands will be your business. Be part of our dynamic, growing team at our Green Point offices. Read more >>

Web Developer - Johannesburg
Looking for a passionate front end web developer to join our team. Tired of posers and fakers, this position is only open to people who produce modern and innovative websites. Read more >>

Front-End Developer - Mobile/Digital - Cape Town
At MobiMedia we need a front-end developer/digital design junkie to join our team. Three years+ web and mobile front-end development experience required. Read more >>

Advisor - Stellenbosch
The Centre for Learning Technologies at Stellenbosch University seeks an advisor to assume responsibility for the integration of learning technologies in programmes and modules in partnership with faculties. Read more >>

Lecturer - Voice - Stellenbosch
The Department of Music at Stellenbosch University, the oldest institution of its kind, currently seeks a lecturer to teach voice at under and postgraduate level. Read more >>




New events to diarise

Cloudy with a chance of pixels creative symposium - 10 Apr 2014 to 15 May 2014 Linden,Cape Town
Cloudy with a chance of pixels is a creative symposium in Johannesburg, 10 April and Cape Town, 15 May 2014. Twelve dynamic sessions, awesome networking, one universal design message. Read more >>

Short course: social media basics
SoMoLo Communications/Maliza Booysen - 1 Apr 2014 Johannesburg

Jeremy Loops
6 Apr 2014 Cape Town

Celebrate Sublime Pinot Noirs Festival
Vineyard Hotel - 13 Apr 2014 Cape Town

Stakeholder reputation management masterclass
Deon Binneman - 16 Apr 2014 to 17 Apr 2014 Johannesburg

Tom Waits Tribute by Ann Jangle & Mean Black Mamba
Die Boer - 22 Apr 2014 Durbanville

Integrating social media & marketing innitiatives
Innovation Research Training Group - 6 May 2014 to 7 May 2014 Windhoek

CoLP Event
Partners for Possibility - 8 May 2014 Belville

The New World of Finance Conference
GIBS - 15 May 2014 Johannesburg

Martketing Indaba 2014
Cadek Media - 15 May 2014 to 6 Jun 2014 Cape Town,Johannesburg,Durban

Market Research in the mobile world
Merlien Insitute - 27 May 2014 to 30 May 2014 Chicago


Upcoming events

Digital marketing - 7 Apr 2014 to 9 Jun 2014 Online
USB Executive Development in partnership with Red & Yellow presents a 10-week online course in digital marketing. Programme starts 7 April 2014. Read more >>


UCT Social media short course
GetSmarter - 31 Mar 2014 to 30 May 2014 Countrywide

UCT Foundations of screenwriting short course
GetSmarter - 31 Mar 2014 to 6 Jun 2014 Countrywide

Basic principles of public relations
Provox Centre for Public Relations & Communication - 31 Mar 2014 to 5 Dec 2014 Randburg

Government media course
31 Mar 2014 to 4 Apr 2014 Grahamstown

Tastes of 2014
1 Apr 2014 to 30 Apr 2014 Cape Town

Short course: social media basics
SoMoLo Communications/Maliza Booysen - 1 Apr 2014 Johannesburg


Quotes

Albert Einstein
"Great spirits have always encountered violent opposition from mediocre minds."
Johann Wolfgang von Goethe
"Knowing is not enough; we must apply. Willing is not enough; we must do."
Ralph Waldo Emerson
"What lies behind us and what lies before us are tiny matters compared to what lies within us."
Albert Einstein
"Setting an example is not the main means of influencing others; it is the only means."
Richard B. Sheridan
"The surest way not to fail is to determine to succeed."

More quotes  Submit a Quote




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