| 7 May 2012 |
| Marketing & Media | South Africa |
|
Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing, 2012 Design Indaba
|
|
| |
SABC has its Phil of news The SABC is debating the role its group CEO should play in decisions about its news coverage. This follows the dispute that led to the suspension of head of news Phil Molefe. However, group CEO Lulama Mokhobo says policy on who has the final say should be decided by the end of the next financial year. One would have thought that this sort of issue would have been resolved ages ago - and why is it taking so long? Someone who is in no doubt who has the final say is Ditaba Malapane, a DJ at the Phalaborwa community radio station in Limpopo. He apparently said, "Sies" on air - and that, plus a couple of other things he is alleged to have said, got him fired. In our newswatch today we bring to your attention more news of the SABC - in the news for upsetting a large number of fans of The Bold and the Beautiful because it managed to flight the same episode three times last week, and also in the news for some rather grand plans. The latter calls for a large number of new channels - and some experts reckon national broadcaster is going a channel too far (perhaps a few too far). There is also some news of minister Tina Joemat-Pettersson, who refused to address the Cape Town Press Club because a DA MP - he happens to be a paid-up member of the club - was in the audience. Finally, Adre Greef, candidate attorney at law firm Adams & Adams, explains how Santam and Nando's, with some creative manoeuvring, avoided getting the ASA involved during their recent friendly face-off. Perhaps it will be a lesson for some other parties in the future on one way to handle disputes of this nature. Best of all, however, the kids at Johannesburg Children's Home got to have a taste - and will continue having a taste for some time - of Nando's toothsome titbits. And that's much better for them than an ASA ruling. Rod Baker, Content DirectorResponses to this column welcomed in our editor's column archive. Please send all South African marketing and media news to marketingnews@bizcommunity.com, opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. For more on how to contribute to Biz, go here. Also follow @Bizcommunity on Twitter and join us on Facebook.Top stories
Special focus on media freedom & right to know
 [Thabani Khumalo] Global communities witness their outstanding activisms and achievements almost on a daily basis, from campaigns for fair economic practices, climate-change challenges, environmental and wildlife conservation, media freedom, human rights, sustainable development programmes, moral regeneration and many human-threatening issues. Read more >>
 NEWSWATCH: Thursday, 3 May 2012, was World Press Freedom Day. It should have be a day to celebrate and acknowledge a fundamental human right - the right to free expression without fear of threats, harassment... or worse. Instead, our celebration of the day was clouded by concerns - as expressed here in SA by the South African National Editors' Forum (Sanef). Read more >>
Marketing
 [Mike Abel] There's an old (and probably clichéd) proverb that says, "If you want to discover new worlds, you need to lose sight of the shore." I find this saying quite disingenuous, as it seems intent on heightening fear, while simultaneously portraying a lack of knowledge or vision as to where you want to go. Read more >>
Advertisement:
 [Chris Moerdyk: @chrismoerdyk] Inventors and clever thinkers are finding out the hard way that, in business today, the big idea is the easy part. Getting the consumer to buy something takes a lot of marketing. And the more unique the product, the more marketing it needs. And the more unknown its brand name, the more marketing it needs. And marketing today costs a lot of money. Read more >>
 Rand Fishkin is regarded by many as a legend in the field of inbound marketing. Here he is interviewed by Dewaldt Huysamen* to get some Fishkin insights for you on the subject - and more. Read more >>
Advertising
 [Charl Thom] As you get to the wrong end of your thirties, people occasionally start asking you for advice. This probably has something to do with the grey stubble that starts making an appearance on your chin. But, whatever the reason, I've been approached with questions by a few friends, industry colleagues and people starting a new business or career path. Read more >>
Advertisement:
 [Banele Rewo] The 'creative industry needs change, but where are the creatives?' excuse should be retired. The rhetoric continues to stagger while actions are stagnant. (video) Read more >>
 Pendoring 2012 has opened for entries, offering a new category in integrated campaigns in the truly South African category, craft (in the student category) and digital mixed media campaigns. Entries close on 25 July, with judging taking place on 16-18 August 2012. Read more >>
Branding
CSI
Advertisement:
Design
Events & Conferencing
Advertisement:
Magazines
Media
 The SABC is debating the role its group CEO should play in decisions about its news coverage following the dispute that led to the recent suspension of head of news Phil Molefe. Read more >>
 [Gill Moodie: @grubstreetSA] There was an interesting debate buzzing on Twitter last week, sparked by Mail & Guardian editor Nic Dawes disagreeing with a campaign by Yusuf Abramjee, the redoubtable head of the National Press Club and head of news and current affairs at Primedia Broadcasting, to get journalists to sign a petition on the controversial Joburg e-tolls. Read more >>
Mobile
Online Media | | Online Media section proudly sponsored by | |  |
Out Of Home |  |
Production
Radio |  |
[Alex Matlala] Ditaba Malapane, a DJ at the Phalaborwa community radio station in Limpopo, has been dismissed from work for allegedly speaking Afrikaans on the air. Read more >>
TV |  |
 NEWSWATCH: ...Where other broadcasters don't. This time, the national broadcaster managed to flight the same episode of The Bold and the Beautiful not once, not twice, but three times last week. The organisation has apologised for their Bold blunder, reports Channel24, but is miffed that pay channels are grabbing its viewers, reports West Cape News, which also reports that SABC chief executive Lulama Makhobo has defended the quality of the SABC staff. Meanwhile, iafrica.com reports that the DA wants Tina Joemat-Pettersson investigated for her refusal to address the Cape Town Press Club. Read more >>
Youth Marketing |  |
 LONDON, UK: While Britain's beauty and personal care industries increasingly look to take advantage of the opportunities offered by an increasingly online - and vocal - audience, understanding their behaviour while there is crucial to future success. Read more >>
 PARIS, FRANCE / DARMSTADT, GERMANY: World Press Freedom Day was marred by the deaths of three photojournalists in the Mexican state of Vera Cruz, providing a sobering reminder of the extreme dangers faced by the media in a country that systematically fails to enforce the rule of law to protect its press. Read more >>
 RESTON, US: comScore, Inc, a leader in measuring the digital world, has released a report analysing the use of digital media in the 2012 US presidential election to date - The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election. Read more >>
More International...
Marketing
 Google SA has confirmed that Brett St Clair, Head of New Products for Sub-Sahara Africa, will be speaking at the Marketing Indaba Conference. St Clair, who was a popular speaker at last year's conference, will return on the 10 May and will be talking on putting the plus (+1) behind Google and how social media is changing online marketing. Read more >>Advertising
 Nine Mile Media's Billads Bill Folder advertising platform now offers marketers and advertisers the opportunity to reach their consumers in upmarket Euro Cafés and Bugatti Taste Cafés. Read more >> The Jupiter Drawing Room (Cape Town) recently completed work on an update and redesign of the logo and signage for the V&A Waterfront's Victoria Wharf. Read more >>Branding
 With the completion of Nido for Nestle, Egypt, Berge Farrell has entered its tenth market into Africa. Read more >>Digital | | Your source of digital advertising | |  |
HelloComputer, one of the premier SA digital agencies, has secured the services of Lieze Langford. She has fourteen years of career experience in brand management encompassing widespread exposure to both digital and classic media strategies with businesses such as Coca-Cola, SA Breweries and Media24. Read more >> 'The Others' are those potential customers who aren't in your market (yet). They haven't engaged with you or any of your competitors yet so they're not waiting for some fantastic deal. So how do you show them that they 'need' your help? Read more >>Bitdefender, a provider of innovative security solutions, recently announced that Security for Virtualised Environments (SVE) has been verified as Citrix Ready. Read more >> When marketers disregard the rules of email marketing and by extension the laws recently set out by regulations such as the Consumer Protection Act, campaigns will not be as effective and customers are inconvenienced. Read more >>South African Tourism (SAT) has embraced social media as an important part of its marketing mix as it seeks to entice international tourists to the country. Tourism's direct and indirect contribution to the country's gross domestic product is estimated to be around R200 billion a year or about 7.5% of GDP. Read more >> Truto, a division of Bottomline Interactive, specialises in high-end customised touch screen software solutions. Truto was successfully introduced to the global market at this year's digital fair CeBIT in Hanover, Germany. Read more >>[Prakash Patel] With the ever increasing usage and way consumers interact with the internet, mobile devices and advancement in platform engagement, communication has evolved in the way people see and connect with their friends and family, entertain themselves and how they interact with a brand or a brand interacts with them. Read more >>  Rub your customer up the right way and you'll win them over for life. Fluff up their feathers and show them a nonchalant attitude and you're in for some serious debasement for all the world to see. Read more >> ITWeb is hosting its inaugural Social Media Summit, from 26-27 June, at The Forum, in Bryanston. Themed: "Social Media for Business", the summit aims to equip senior decision-makers with the information necessary to use social media to gain a competitive advantage. Read more >>Education & Training
The education of our children has always been emotive and when the mass media is added to the mix, volatility is inevitable. Hardly a country in the world is spared controversy in education, but when one looks behind the sometimes anarchic scenes, there is a lot about which to be optimistic and hopeful. Read more >>The dynamic discipline of marketing communications has been captured in an entertaining and educational way on a new training DVD recently released by the UCT Unilever Institute. Read more >>Events & Conferencing
 The ideal and complete conference and event solution, from registration to audience response systems, has taken shape in the newly formed company, Gearhouse ICS. Read more >>Exhibitions |  |
 Home enthusiasts and design-minded trade professionals, flocked to Decorex Cape Town, held at the CTICC from 26 to 29 April, for their annual décor fix and to spot the next best thing in interior design. Read more >> The General Electric Company made a powerful brand statement at the 18th World Conference for Non Destrcutive Testing 2012, hosted at the ICC in Durban South Africa. Instrumental to GE's impressive showcase was botique exhibition design-construction company, The Exhibitionist. Read more >>Magazines
 HOMEMAKERS recently had the privilege of thanking and congratulating Africa Thatch on celebrating 25 years of continuous marketing and advertising support within the HOMEMAKERS stable. Read more >> Popular South African soap stars, Marisa Drummond, Sonia Sidebe and Ingrid Paulus, are transformed from fictitious TV characters into fashion icons in the latest issue of YOU Makeovers, on sale now. Read more >> Is your child in matric struggling to grapple the concept of science? YOU Exam Help! Science is filled with useful content to help your child ace their matric science exam. Read more >>Media
[Janine Lazarus] I am so glad to be an African. A realisation born not just at this point in time, but one that has been deeply entrenched after a whirlwind visit to Shanghai. Give me the wide open spaces, the blue skies and the unique smell of the highveld after a thunderstorm anytime over China's seething masses of humanity. Read more >> Newspapers
As we celebrate 75 years of SABC radio, 36 years of SABC television, 19 years of community radio, more than 19 years of commercial radio, 50 years of radio freedom and more than 19 years of independent press, the MDDA calls upon all stakeholders to reflect on the degree and lack of transformation in the print media in South Africa. Read more >>Out Of Home
 Clarion Moving Media, a vehicle and fleet branding division of Clarion Printed Products, has won four branding contracts: Dawn Wing Couriers, Polyoak Packaging Group, Momentum Health, and Gordon, Verhoef & Krause. Read more >>Continental Outdoor Media's billboard strategy at airports has successfully decluttered the space as well as created a better solution for marketers. Read more >>PR & Communications |  |
[Marie Yossava] With social media's popularity increasing rapidly, PR and advertising agencies have been feeling the pressure to embrace this global development and incorporate social media into their client offering. This has resulted in many ad agencies hiring social media professionals. Read more >> [Mika Chauke] PR measurement is at a junction. For many years PR practitioners have trusted AVE's to prove to the C-Suite how effective their latest PR campaign was or how solid their media relations are. However, AVE's are being phased out to make place for tools that can measure exposure, engagement, influence and action - better known as Total Value. Read more >> Printing
 November 1's new Vutek QS3220 comes with an impressive list of features. In a nutshell, it's probably the fastest way to get the highest image quality prints. Even for super-format jobs such as point of purchase and exhibition displays. Read more >>Recruitment
 Jobs.co.za has launched its new user interface that will enable job seekers to find and apply to jobs quicker through its streamlined navigation and efficient user interface. Read more >>Research |  |
 Today leading international brands are doing their business with personality. And this personality is the product of employees that are passionate about the brand and are empowered to make decisions within the company. Most importantly, these employees are an active part of the brand experience. Read more >>Advertisement:
Klipdrift, Woolworths, LG, Knorr, Yardley and Lacoste are amongst brands considered to be popular in winter by consumers in the townships, according to dipstick research conducted by Foshizi. Read more >>Sponsorship
 Business and Arts South Africa is ensuring a far broader reach for its Supporting Grants scheme through a new set of translations. The application form is now available in both isiZulu and seSotho, ensuring that a broad base of potential applications is able to apply for a BASA Supporting Grant in their mother tongue. Read more >>
| | Television | Hyundai i10 | Dentyne | Bevcan | Three Ships Whiskey | DPSA |
|
|
|
 [Paul Vecchiatto] The Gauteng e-tolling saga appeared to be reaching some kind of head this week with the downgrading of the bonds used to finance the R20bn project and the appointment of a high level committee by Cabinet. Read more >>
Another court action over educational quality could be imminent, with a civil rights group seeking answers on the decline of the Potchefstroom College of Agriculture. Read more >>
 The late Minister of Public Service and Administration, Roy Padayachie, will receive an Official Funeral Category 1, the Presidency has announced. This category of the funeral is reserved for distinguished persons specifically designated by the President of the Republic of South Africa. Read more >>
More Government news...
 [Henrie Geyser: motoring editor] Opel has just moved into the Number One slot in the small MPV class with its neat and extremely practical Meriva - in spite of little barbed arrows such as "perambulating toilet" and "mobile wardrobe" being fired at it, more in jest (and a tad of envy, methinks) than in serious slander. Read more >>
 [Henrie Geyser: motoring editor] The negative impact that public holidays have on the motor trade is illustrated by the 10.5% year on year growth in new vehicle sales in April. Total sales numbered 42 617 which is about 6.9% up on the growth for the first four months of the year. Read more >>
 [Henrie Geyser: motoring editor] Potential buyers who fancy cars that look trendy and sporty might like to consider adding the latest Renault Megane1.4-litre GT-Line coupé to their test-drive bucket list because not only is it a real fun-to-drive, head-turning cutie but it's also remarkably well kitted out and has price-tag numbers of way below credit card meltdown. Read more >>
More Motoring news...
 Partnerships between the state and private sector are key if government is to train more people and create more jobs, the Minister of Tourism Marthinus van Schalkwyk said on Thursday, while delivering his Budget Vote speech in Parliament. Read more >>
 Etihad Airways has again cleaned up at the World Travel Awards Middle East. The carrier was named the Middle East's Leading Airline for the sixth year in a row in Dubai this week. The accolade was one of four awards won by the national airline of the United Arab Emirates. The airline has also announced it's taken a stake in Aer Lingus. Read more >>
 Head for the trip of a lifetime along the Eastern Cape coastline to discover one of South Africa's most breathtaking stretches of seascape. Read more >>
More Travel news...
 [Marcello-Calvin Adams] You can't mention drum 'n bass without thinking of Drumsound & Bassline Smith, or you can but they should be your first thought as they've pioneered the DnB era. Luckily for me, I got a "hook up" to see them perform this weekend past. In all honesty, I was a bit out of the loop with their music as of late, but I took it as a fresh start (I blame my job, even though I love it). Read more >>
 [Daniel Dercksen] In the hands of the perfect executors, Shakespeare can be lethal. With Coriolanus, actor and director Ralph Fiennes and screenwriter John Logan (Gladiator) stir up a mean potion as they bring one of Shakespeare's most fierce and dangerous warlords to the big screen in all his bloody glory! Read more >>
 [Ruth Cooper] 1950s' throwback rockabilly swing band Peachy Keen certainly live up to their name. It's impossible not to feel a happy stirring in your soul and feet when experiencing this band live. Luckily, if you have yet to experience this rockabilly stir you can do so at their EP launch this Friday at Mercury Live. We chat to singer/rhythm guitarist powerhouse Dominique Otto about what we can expect from the launch (sounds like it's going to be a cracker), new EP "Backseat Bingo" and about not getting lost in translation. Read more >>
More BizLounge news...
- Netcare awards through the line business to Euro RSCG - more info
- PEAR signs South Africa's first DALRO media monitor licence - more info
- Durban Christian Centre appoints Marlan Padayachee GreenGold Africa Media and Communications - more info
- Go4word teams up with DHL Stormers - more info
- Gaviscon signs Billads - more info
- Stick appointed for Nestle advertising brand - more info
- Dei Gratia Marketing and Communications secures new accounts - more info
- Beechies appoints Y&R - more info
- Tebatso Bahula promoted to account manager - more info
- Liveoutloud magazine appoints Leigh Lippert - more info
- Bittersuite appoints new copywriter - more info
Featured jobs Primary function will be to collate, collect and copy taste the vast amount of information that flows in from reporters, contributors and content providers. Read more >> |
 Rogue Brand Agency is looking for a mid to senior designer with outstanding creative talent, brand design and advertising experience. Read more >> |
|
John Brown SA seeks to appoint an account manager/associate publisher to manage its custom titles.The successful candidate must understand retail environments, has publishing experience and proven marketing experience. Read more >>Media24 Magazines has a vacancy for a marketing intelligence executive in the Sandton office from 1 May 2012. Read more >>Cape Town agency ninety9cents is expanding its digital team and looking for a passionate web content manager. Read more >>Marketing manager - You will be required to manage and grow the company's brand awareness. Successful candidate will be required to drive the social media and liaise with the press. Read more >>South African photo library is looking for an editorial picture researcher for publishing clients. Candidates should have a strong visual sense and be deadline driven. Read more >>Our brand communications agency handles a range of clients across various industries and is hiring client service professionals. Read more >>Fast paced, award-winning digital agency seeks a talented and experienced paid search specialist to join their dynamic team. Read more >>Passionate about online media strategy, planning and buying?
Join a dynamic team of digital marketing enthusiasts. Read more >>Analytix BI is looking for a market research analyst who is curious by nature and has a passion for information and numbers to join our market research consultancy. Read more >>WSI is looking to hire an SEO specialist and PPC manager that will manage PPC campaigns, goals, PPC budgets and be able to create comprehensive PPC reports. Read more >>Exciting opportunity for a copywriter at our highly creative small 360 agency in Johannesburg. Read more >>We're looking for an experienced, professional, dynamic and highly strategic PR account manager to be part of our professional, passionate and growing 360º communications team based in Johannesburg. Read more >>John Brown SA seeks a deputy food editor. The successful candidate should have recipe writing, food styling experience, able to work under pressure and genuinely passionate about food. Read more >>Junior account director, Cape Town, R18 000, previous experience required, alcohol experience advantage, team player, strong work ethic, able to take direction, travel. Read more >>Responsible for the management of the inputs and outputs of specific projects. Ensure that accurate brief is taken from client services team. Accurately set project costs (based on cost briefings). Read more >>
Click here to customise your jobs section
- 2012 Cape Homemakers Expo Homemakers - Cape Town, 23 August
- Performance tour Clowns Without Borders South Africa - ESikhawini, 7 May
- Receptionist and frontline training programme Institute of Secretarial Studies - Isando, Kempton Park, 8 May
- Essential office skills for PA's and secretaries Institute of Secretarial Studies - Isando, Kempton Park, 9 May
- PA and secretary development course Institute of Secretarial Studies - Kempton Park, 9 May
- Loeries travelling exhibition - Pretoria, 9 May
- Creating relevant innovation Web2Present & Designit - Barcelona, 9 May
- Requirements from Government - business compliance Cape Chamber of Commerce - Cape Town, 10 May
- Solidarity for survival exhibition Medecins Sans Frontieres / Doctors Without Borders - 1 Kotze Street, Johannesburg., 10 May
- Business writing and minute taking course Institute of Secretarial Studies - Kempton Park, 10 May
Click here to customise your events section
Party Liaison seeks branding partner for national launch[Other] Party Liaison is planning to expand its coverage and services and is seeking a brand to partner with during this phase. Download the proposal: http://www.partyliaison.co.za/adsales/Party-Liaison-National-Launch-Proposal.pdf Join me on my charity drive - Doing it for the kidz[Other] I am collecting groceries, toiletries, clothes and toys for a children's home in the Roddepoort CBD. My goal is to get as many people involved as possible so that we can help these 30 children or more. I can make a difference, but can you imagine what we can do together.
"Advertising is only evil when it advertises evil things. (via adland)" - David Ogilvy "Once you decide to work for yourself, you never go back to work for somebody else. ( via Brainy Quote)" - Alan Sugar "Affiliate marketing has made businesses millions and ordinary people millionaires. (via brainyquote)" - Bo Bennett "I like thinking big. If you're going to be thinking anything, you might as well think big. ( via Brainy Quote)" - Donald Trump
Print - Print any item in this newsletter.
Email - Email any item in this newsletter.
Comment - Comment on any item in this newsletter.
Sponsors:
|
|
Advertisement:
Advertisement:
Openfield has opened a press office on Bizcommunity.com! Openfield is a sponsorship marketing consultancy which focuses on providing strategic expertise on sponsorship matters to key corporates, as well as assisting clients with the implementation of these strategies.Click here to visit Openfield's press office.
New people on biz
PortalsMarketing & Media | South AfricaMarketing & Media | AfricaAgriculture, Horticulture & ForestryArts & EntertainmentAutomotiveEnvironment & ConservationFinance, Accounting & BankingFishing & MaritimeGovernmentHealth & BeautyHuman Resources & RecruitmentIT & TelecommunicationsLegalLifestyleLogisticsManufacturingMedicalRetailScience & TechnologyTourism, Travel & Hospitality
Follow us
|
|
|
