[Michael Wood] When it comes to marketing FMCG brands on the African continent, a one-size-fits-all approach does not work. African consumers are looking for locally relevant brands they can connect with and FMCG companies need to understand consumer sentiment and behaviour to avoid failing in their chosen regions.

MTN has once again emerged head and shoulders above its peers on the continent, topping the list as the highest ranked African brand in the prestigious Millward-Brown Brandz Top 100 Most Valuable Global Brands 2013 survey, released today, 21 May 2013.

MTN has launched a 'custom channel' in Africa to help them localise content delivery effectively. Whilst any advertiser can use YouTube, custom channels provide additional powerful features for brands who want to do something beyond the ordinary.[video]

Four controversial experts will take part in "a bare-knuckle fight" about priorities for African education at this year's eLearning Africa conference, taking place from 29-31 May 2013 in Windhoek, Namibia.

With the creation of a new Orange Campus site in Senegal, the France Telecom-Orange Group, which is present across 20 African countries, reaffirms its commitment to strengthening its worldwide managerial community and to supporting managers in their daily responsibilities.