Forbes Africa magazine, the continent's first-ever international business publication localised for the African executive, has reached its highest-ever circulation with an average of 21,471 copies distributed each month during the first quarter of this year.
[Michael Wood] When it comes to marketing FMCG brands on the African continent, a one-size-fits-all approach does not work. African consumers are looking for locally relevant brands they can connect with and FMCG companies need to understand consumer sentiment and behaviour to avoid failing in their chosen regions.
MTN has once again emerged head and shoulders above its peers on the continent, topping the list as the highest ranked African brand in the prestigious Millward-Brown Brandz Top 100 Most Valuable Global Brands 2013 survey, released today, 21 May 2013.
MTN has launched a 'custom channel' in Africa to help them localise content delivery effectively. Whilst any advertiser can use YouTube, custom channels provide additional powerful features for brands who want to do something beyond the ordinary.[video]