How to make your mobile app go global
Putting mobile apps within reach of a global audience is one of the easiest steps companies can take to tap into the market of more than one billion potential online smartphone customers...
The cultural differences and doing business in Africa
Africa has been earmarked as a big growth market in which to operate, but you need to know what you're doing to achieve any kind of success in this dynamic environment...
Why these brands are growing
Global strategic marketing consultancy Added Value has found that brands that tap into cultural relevance and prove themselves to be authentic, honest, all natural, with a good story to tell, have brought back a traditional craft...