Mastering marketing in a multiscreen world
As consumers' media habits shift from evening primetime to 'always-on' screen time, marketers need to rethink how they interact with their customers...
Revealed: How BBC.com's doing African digital news justice
Who better to provide news from the continent, for the continent, than the news service with more reporters in Africa than any other broadcaster? Here's what to expect from the new Africa-centric offering from bbc.com...
[TrendTalk] The trends game at the Super Bowl
It's the greatest American sporting event this weekend: the Super Bowl. But the advertising is trending more than the football - it's among the most expensive 30 seconds in the world...
[Trends 2015] Power to the have-nots
As conventional models of reaching consumers become radically undermined, initially by mobile, the very notion of what a consumer is will change...
[Trends 2015] Full adoption of mobile marketing in Africa
The impact of the mobile phone is one of the most important changes to have taken place in Africa in the last century. It has changed people, societies, communities and relationships...