LIAs announce 2015 Radio & Audio jury
Tom Eymundson, CEO of Pirate Group, Toronto, has joined the London International Awards (LIA) jury panel as 2015 Radio & Audio Jury president...
What you need to know if you're attending One Show
If you're attending the One Show in New York in a few weeks' time, get clicking through to the various Creative Week packages on offer...
Are you still street-wise?
Or have you forgotten what it's like to be one your customers? An increasing number of executives lay claim to 'knowing their market'...
Brand engagement through the power of social influencers
In 2014, it became clear that South Africa was starting to pay attention to influencer marketing as a genuine, worthwhile marketing tool...
How brands can reach black consumers
Peter du Toit
Advertising and marketing strategies in South Africa are more often than not pitched to an imagined black consumer: homogenous, newly-moneyed, and still baffled by what to buy as well as in desperate need of a funeral policy...