Ogilvy uses ice cold aural advertising for Castle Lite
Ogilvy Cape Town, together with Castle Lite, has released a first-of-its-kind track recorded at the sub-zero temperature of -2.5°C - the same temperature at which the beer is lagered. Here's why they went this chilly route...
Complement with content
Freedom of choice for the consumer makes it exceptionally easy for them to select what kind of marketing and advertising they allow into their lives...
Researchers have been on a quest to quantify the amount of time people spend reading publications for centuries. Reading time is, in fact, the holy grail of the research world...
Netflix HD goes HD on pricing
Time Inc.'s Money website reports that
Netflix is about to get more expensive
, with the HD movie and TV streaming service upping the price of its package by $1...
Interactive print is crucial to direct marketing, says white paper
Jacques van Wyk
Mobile elements in marketing campaigns are becoming an industry standard, which is not surprising considering that PwC predicts 88% of South Africans have mobile Internet access...