Just less than a year ago, I closed my own digital marketing agency and went freelance. A large contributing factor behind the closure was my inability to attract and retain the required calibre of staff to help maintain the standards required in a very fast-paced and constantly changing industry.

Telling stories is as old as time. Before mass media, bards would go from village to village singing the news and market day in any century was a place to catch up on the latest gossip.

Brand South Africa launched its 20 Years of Freedom campaign at an event yesterday that hosted media and stakeholders at its offices in Houghton, Johannesburg.

Knowing what you're doing in your job is the cornerstone of being able to do something constructive in the day. That feeling of "I got this" pervades across the scores of social media pundits.

Surprised that this is even a topic for discussion? Don't be. Many are still debating the relevance of social media as an integral part of business in SA.