Humans are natural storytellers. From ancient cave paintings to Shakespeare's First Folio, people have always had an affinity for a well-told story. This is especially true in the world of commerce.

When you buy advertising from an online vendor like the Big 'G' you get two main options: You can place advertising on their Search Network or you can place advertising on their Display Network.

The consumer landscape is changing rapidly, and marketing and communications professionals must adapt quickly to the new trends if they are to thrive in this always-evolving environment.