Dialling into South African advertising with +27
I've always thought it clever to refer to cities by their dialing codes, turning Joburg into '011', Cape Town into '021' and Durban into '031'. +27 Advertising takes this concept a step further...
Programmatic buying comes to South Africa
When technology and advertising converge, the result is programmatic buying...
SPARK Media to sell print, digital for Caxton
Caxton has launched its new media sales house that covers print and digital platforms - SPARK Media. The subsidiary has fused NAB, the local newspaper's national advertising sales company, and Habari Media, specialists in digital sales...
The competitive offensive
There's nothing complicated about developing a competitive strategy - like anything else in advertising and marketing (and in life in general for that matter), it's all in the planning...
Nielsen to measure 2 million Nigerian retail outlets
In what is being billed as the biggest global retail census operation of its kind to date, Nielsen is measuring Nigerian retail outlets through data collection via mobile phones...