Emotional branding - The love affair between consumers and brands
I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications...
What is your brand's social identity?
Does a brand need a social identity online, like a person needs a personality? Specialist social agency Cerebra seems to think so, publishing a new report on 'The Social Identity' for brands this week.
Eugene... the new face of banking radio?
Radio has long been the battlefield for banking. Over the past couple of years the banking sector, because of some guy called Steve, became even more competitive.
Absurdity rules the day in justice as in headlines
Craig Williamson, who sent the bomb that killed activist Ruth First in Maputo in 1982, walks free... Pallo Jordan, who lied about having a doctorate, has withdrawn from public life...