How inbound marketing improves your corporate sales strategy
One of the upshots of implementing an inbound marketing strategy is that it results in a better corporate sales strategy...
The digital meme generation
The term 'meme' was popularised by Richard Dawkins in his book
The Selfish Gene
. The reason that our genes are selfish essentially boils down to survival of the fittest...
You still have mail: Why email campaigns pay off
In this age of realtime advertising, as well as interactive, online video ads, a far more humble medium continues to remain popular as a marketing and lead generation tool: email.
When brands troll brands
Today I have to thank the internet for my weekly trends column. It produced a veritable fruit salad of social media memes this week: apples and bananas specifically...
DigiChat with Andrea: Search engine marketing
Search results are vitally important for businesses with an online presence. Studies also show that people tend to give their business to the ads that appear near the top of the page, whether paid or organic...