The future of marketing metrics: Customer equity
As the term goes, 'you cannot manage what you cannot measure', it is important for management to have a grasp on what and how they are measuring their marketing activities.
Could another Tencent be in the making?
Speculation continues about the real reasons Naspers CEO Koos Bekker stepped down last month...
Open justice changes witnesses' lives forever
Just because they lived close to Oscar Pistorius and had the misfortune of hearing the events that led to his murder trial, the lives of witnesses were torn apart.
Brands are more than product features
A brand is built across multiple channels and multiple touch-points over time, and every one of these interactions between customer and business shapes this perception.