[The Bookmarks 2015]: Q&A with international agency judge, Matthew Bull
As part of an exclusive five-part series, Bizcommunity chats to Matthew Bull from The Bull White House in New York, international speaker at the upcoming IAB Digital Summit...
[Trends 2015] The disruption of media models
Traditional media models are broken and new business thinking is required going forward, urges Omar Essack, group deputy CEO of Kagiso Media...
[Trends 2015] Mega-trend: Overt customer obsession
The fundamentals of marketing excellence will never change. Just like the shopkeepers who earned their customers' trust before the age of branding, powerful brands are those that understand and relate to people...
World class marketing 2015: Don't let the tail wag the dog
International marketing guru, Professor Malcolm McDonald, explains why your company needs a marketing makeover to reach its profit potential...
[Trends 2015] The importance of social listening in 2015
Social listening is arguably the most significant technology to hit marketing since social media itself. It will be a huge trend in 2015. So, what is social listening and why does it matter?...