Is "marketing" and other terminology creating a silo culture?
The meaning of 'marketing' is technically described as:
The action or business of promoting and selling products or services, including market research and advertising...
What went into The Lime Envelope brand refresh?
If you thought the hard work was over once you'd done your initial brand website development, think again. The Lime Envelope's agency director Sarah Martin tells us why it's important to refresh your branding every so often...
Literally standing the test of time
"You can't be a real country unless you have a beer and an airline. It helps to have some kind of football team, or some nuclear weapons, but at least you need a beer."
The customer service obstacle course
I don't know if it's the same for you, but have you ever noticed how some companies seem to go out of their way to place obstacles between their customers and great service?...
Seems everyone agrees ads are not the drinking and smoking culprits
Last week Government published its National Liquor Policy in an effort to curb the horrendous alcohol abuse in South Africa. The new regulations make sense although some are overly complicated...