[Trends 2015] Back to basics communications engagement
The core of public relations is developing meaningful, relevant, sustainable relationships with media, influencers and consumers...
[Trends 2015] Explosive disruption for marketing
2015 will be the year that disruption becomes explosive on the marketing and advertising landscape. Organisations that fail to adequately understand and embrace the coming trends will be surpassed in the market...
[Trends 2015] A purpose-filled future
The more the world feels devoid of meaning, the more people are attracted to brands that display a deeper sense of purpose...
Do you actually know who the influencers are or is your influencer marketing a joke?
is a well-known commentator on all things digital and a judge at the
for 2015. She's been sharing her judging experience on Twitter...
Four social networks that will rival Facebook and Twitter in 2015
After years of domination by a few big names, social media is now expected to undergo some significant shifts and changes in the new year...