Celebrating the 2015 African Blogger Award winners!
The winners of the second annual African Blogger Awards were announced on 5 May 2015, with South Africans dominating the pack...
Stop marketing your brand!
The concept of content marketing is not original, but when you put the word "online" in front of it, it becomes a whole new animal...
Activism in the age of social media
Social media activism has its perks, but a displaced mother of three from Zimbabwe is neither going to eat blogs nor the ranting scribbles trending all over our newsfeeds...
[Creative Business Exchange] Branding, beyond the logo
Building a successful creative brand is about more than just designing a good logo, creative brand visionary Nadia van der Mescht explained at the Creative Business Exchange...
[Orchids & Onions] Courage and humour rev the engine for consumers
One of the trickiest things for a brand to do is to change its offering radically and then market it. Ask Coca-Cola about the New Coke fiasco in the 1980s...