Brand trust - It's in the eyes
If you have seen any of the
Planet of the Apes
movies, you were probably amazed at how eerily human-like the apes are. Unlike some members of my family, they hold the remarkable ability to effectively communicate and display real emotion...
The four new mobile moments unpacked
Recent findings published by Google show that there are now four new mobile moments that every brand should be aware of and try to leverage profitably...
Meeting that brand Promise X10
Promise has seen a
decade of impressive results
- here's how it lives up to the brand promise it offers clients...
Social media is not a foe but a friend
Listening to the head-honcho at WPP, Sir Martin Sorrell recently where he bemoaned lack of business acumen in the marketing communications industry...
The advertising budget
Before going any further about budgeting I implore you to not, under any circumstance, allow an accountant or a CA anywhere close to you when you are doing the necessary calculations...