[TrendTalk] The trends game at the Super Bowl
It's the greatest American sporting event this weekend: the Super Bowl. But the advertising is trending more than the football - it's among the most expensive 30 seconds in the world...
[Trends 2015] Power to the have-nots
As conventional models of reaching consumers become radically undermined, initially by mobile, the very notion of what a consumer is will change...
[Trends 2015] Full adoption of mobile marketing in Africa
The impact of the mobile phone is one of the most important changes to have taken place in Africa in the last century. It has changed people, societies, communities and relationships...
[Trends 2015] e-Sports outstrips mainstream sports
While big data, content marketing and the cloud are up there in his trends for 2015 too, Vincent Maher, chief innovation officer at Kagiso Media, has also highlighted the growth of e-Sports...
Marketing to millenials
Around 10 million South Africans are aged between 18 and 33. These are the millennials, also known as Generation Y, and if you aren't factoring them into your marketing strategies already, you'd better hop to it...