Mxit Brand Index: 28 February 2014
The latest Mxit Brand Index has been released, revealing the top South African brands on Mxit on 28 February 2014.
10 point guide to becoming a trend expert
Are trend gurus drowning in an ocean of their own opinion? Has the word trend become oversubscribed? Here's how to tell a real trend expert from a fake to achieve instant trend cred in 2014.
Of boats, friendship and spines
Adam Morgan, founder of eatbigfish and the Challenger Project, popularised the phrase 'Challenger Brand' and he was one of the speakers at the recent Discovery Leadership Summit that was held in Sandton, Gauteng.
The importance of a brand story to your business
Humans are natural storytellers. From ancient cave paintings to Shakespeare's First Folio, people have always had an affinity for a well-told story. This is especially true in the world of commerce.
A clickthrough isn't conversion until it's converted
When you buy advertising from an online vendor like the Big 'G' you get two main options: You can place advertising on their Search Network or you can place advertising on their Display Network.