[NewsMaker] Nandini Parshotam
Nandini Parshotam has recently been appointed Editor of
magazine and is also the Communications Manager of Exposure Marketing...
Choosing the right content marketing channels (Part 2)
It's imperative that your company has an up-to-date, responsive, purpose-driven website. If it doesn't, stop reading this and get on that immediately. It's the bedrock for your online presence and marketing...
Exposed: Today's biggest market research sampling practice flaws
Pondering Panda's new CEO Diane Gantz hit the new role running with a talk at the recent annual SAMRA conference, based on her paper titled:
Sampling - The Acid Test
The mobile app strategy basics
Make sure your mobile app strategy is more business-centered than merely tech-only or miss out, says OutSystems director Craig Terblanche...
The B2B buying power shift
Online media has created a power shift, a buying power shift, from the hands of the sales team to the hands of the people, the consumers. This new phenomenon must be carefully considered...