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Good communication equals good business
[Candace McDonald] Priority has been placed on effective communication since the development of the information age. Good communication skills contribute to renowned business techniques, which is why it is important to stay ahead of vast amounts of information.
  • Regularity and relevance breed loyalty
  • Principles of persuasion
  • [2012 trends] Getting published in 2012
The radio natives are restless
[Travis Bussiahn] Marissa Mayer is a businessperson I admire greatly. I feel she has a mixed media mindset that sees her understanding that traditional media is as important as new media and I like what she had to say about advertising in the mobile space. (Yes! This article is about radio).
  • Tune in radio's new frequency
  • NYF International Advertising Awards: 2013...
  • Five annoying hours with Mango
DIY marketing dos and don'ts
[Chemory Gunko] Lately we've all found ourselves cutting cost-corners and taking on tasks that we know should actually be handed over to the professionals. So, if you have to delve into the world of DIY marketing, here's what you really should look out for.
  • The anatomy of a logo
  • The thing about brand guidelines
  • Dear Job Seeker
Safeguarding the brand you've built
[Natasha McClymont] 'A brand is built in a lifetime, and crushed in an instant.' So goes the paraphrasing of the famous quote by businessman extraordinaire, Warren Buffet. This year alone has witnessed several brands losing their credibility in the eyes of supporters and customers.
  • Pick n Pay's performance still poor
  • Partnership to address skills gap in retail
  • Pistorius pix... police paparazzi: Police...
Employees: Untapped brand ambassadors
[Mike Taberner] Great brands have many things in common: visionary leaders, great marketing strategies, excellent products and a great understanding of their competitive landscape. They also have a focus on including their employees in their marketing efforts.
  • Moving brand ambassadors to grand ambassadors
  • New brand ambassador for Legacy Lifestyle
  • I'd rather have Joe Public as brand ambassador