Innovation Prize for Africa 2015 call for entries
The African Innovation Foundation (AIF) is calling on all African innovators to submit their entries for the fourth edition of the Innovation Prize for Africa (IPA) competition. The IPA is...
Brand monogamy is a myth. Here's why
The idea that most people are exclusively loyal to brands needs some re-evaluation. The picture of fanatically loyal consumers doing anything for their brand of choice has become particularly...