Brand monogamy is a myth. Here's why
The idea that most people are exclusively loyal to brands needs some re-evaluation. The picture of fanatically loyal consumers doing anything for their brand of choice has become particularly...
Storytelling via social engagement a strong trend
Hando Sinisalu and Maarja Laasu
Simon Schwaighofer is the Creative Director at Red Bull Creative, the brand's in-house agency in Salzburg. In August he will visit SA to speak at The Best of Global Digital Marketing conference...