[2012 trends] Setting the scene for search-based marketing

[Peter Stewart] Search-based marketing may be broken down into conversion, search engine optimisation (SEO), paid search and performance email information. In setting the scene for the rest of 2012, here are various trends per category. 24 Jan 2012 14:37

Media24 'aggressive' in the tablet space

[Roshila Jarosz: @Lipika777] According to Leonora Redelinghuys, the divisional head of Touchlab, the unit specifically set up to develop Media24's tablet applications, the group is 'very aggressive in this space'. "With the largest tablet-focused development house in South Africa, we aim to solve the difficult problems facing digital publishing," she says. 23 Jan 2012 10:42

Digital space rewards those who are first - 24.com GM Geoff Cohen

[Gill Moodie: @grubstreetSA] Media24's 24.com digital division is the big kahuna of the country's online journalism world. It has big numbers and even bigger ambitions. To kick off an exclusive Bizcommunity.com series of interviews with South Africa's top online managers, 24.com GM Geoff Cohen tells us why 24.com has gone for scale and why it's cool for the growing digital operation to help keep the group's print titles in business. 23 Mar 2011 10:31