[2012 trends] Getting found in 2012

[Lana Hindmarch] In 2011, further innovations in the online space meant that consumers became even more savvy about blocking out traditional forms of advertising. Buyers also showed that they have the capability to evaluate the products and services they need on their own. 27 Jan 2012 13:01

Free newspaper subscriptions work in France

The French government's decision to give free nationwide subscriptions, from 1 October 2009 are part of new subsidies to the French press totalling €600 million over three years. The publishers provide the newspapers free and the government pays for distribution. The campaign is aimed at boosting newspaper readership in the youth market. 30 Sep 2009 07:45