Single platform can enable applications, vouchers, payments

Many more shoppers are taking advantage of cellphone apps that allow discounts, payments and rewards. 21 Jan 2013 10:43

[2012 trends] Bob, where's my flying car?

[Matt Ross] Well, much like the '50s 'World of Tomorrow' projections of flying cars, jetpacks and teleportation that we all guffaw, laugh and point at... I'll risk joining their esteemed ranks of ludicrousness by jumping in the mire of guesstimation. 31 Jan 2012 11:36

[2012 trends] Influencers take to the web and run the streets

[Mongezi Mtati] 2011 saw the rise of more social media influencers and thought leaders; more conversations influenced how brands are perceived; and the fad of a Facebook page became more questioned than ever before. Or did that apply only in conferences and meetings I went to? 26 Jan 2012 11:38

[2012 trends] The way to customers' hearts is through their phones

[Vanessa Clark] Never before have people had such a love affair with a communications medium as they have with their mobile phones. Now, marketers aren't communicating with consumers via an impersonal one-way device; rather, they are communicating with them through a device people happily carry around 24/7. Here are my top 12 trends for the mobile world in 2012. 23 Jan 2012 14:53

[2012 trends] Generation Y Not

[Jason Levin & Jessica Oosthuizen] South Africa's young consumers are more savvy and demanding than ever before. Not surprisingly, marketers have to work harder and smarter to make their brands compelling to kids, teens and young adults. 2012 stands for pace, progress, challenge and increased 'prosumer' power. Here are 10 whats and hows, ending with some of the hottest youth brands to look out for this year. 23 Jan 2012 13:32

[2012 trends] A ratcheting up of existing trends

[Janice Spark] Looking forward, we can expect a ratcheting up of existing trends throughout 2012. Whether you're a politician, an executive or a consumer, the odds are strong you're going to need to hang firmly onto your hat. 20 Jan 2012 12:56

Global mobile payments solution, ad network combo from InMobi

Global independent mobile ad network InMobi, has today, Thursday, 12 May 2011, launched InMobi SmartPay. By providing a one-time, no-cost, single point of integration across multiple countries, the performance-based global mobile payments solution is meant to enable app developers, game companies, and content providers to expand their business and monetise their users quickly and easily into new markets. 12 May 2011 12:29

[2010 trends] Year of the Tiger for digital

[Rob Stokes] The Year of the Tiger, 2010, is going to be a beast for those involved in anything digital. Below are my top 10 picks for the changes we'll see this year. No doubt half are obvious and the other half will be wrong, so feel free to add your two cents in the comments. 18 Jan 2010 11:48

Marketing an unknown product in a time of fear

[Gwen Ridsdale] At a time when world financial markets are collapsing and recovering at a rate that makes the nightly news a horror show, when ATMs are getting blown up, credit cards skimmed and Internet banking crime is the fastest growing in the world, how do you react when tasked with launching a new mobile payment system? Pass the anti-anxiety medication, please? Well, that's what you might think. 21 Oct 2008 09:35