With social media and connectivity transforming communications, clients are asking for dedicated, proactive and tech-savvy teams who can provide content and counsel which talks beyond 'the product' and positions them as industry leaders. Lower marketing budgets and higher client expectations means agencies need to continually develop and deliver more to address the challenges faced by the communications industry in 2012.
By Marcus Sorour 27 Jan 2012 14:16
Looking forward, we can expect a ratcheting up of existing trends throughout 2012. Whether you're a politician, an executive or a consumer, the odds are strong you're going to need to hang firmly onto your hat.
By Janice Spark 20 Jan 2012 12:56
There are a number of trends forecast for 2012 that will have an impact on all facets of the media-marketing arena.
By Karen Phelan 18 Jan 2012 15:59
So what we can expect to see in 2011? The industry is always changing and new trends are constantly developing and therefore it is crucial to keep the following top of mind.
By Adene van der Walt 18 Jan 2011 15:13
The easy answer would perhaps be yes: when consumers watch, read or listen to a commercial, they want the communication to be in their home language. The answer is not all that simple, however, and there is no magic formula...
By Monique Leech 5 Jun 2009 07:16
Shoppers must buy locally-produced products, trade union federation Cosatu says.
4 Dec 2008 12:27
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