In a world where advertising and marketing trends change constantly, it's easy for the larger more established brands to lag behind. They aren't as agile as smaller and newer brands, and are often stuck in the "this is how we've always done things" frame of mind. [video]
By Mongezi Mtati 20 Mar 2012 11:55
2011 saw the rise of more social media influencers and thought leaders; more conversations influenced how brands are perceived; and the fad of a Facebook page became more questioned than ever before. Or did that apply only in conferences and meetings I went to?
By Mongezi Mtati 26 Jan 2012 11:38
How do you entice or sell to a target market that is hesitant, if not sceptical, about commercial brands, although predisposed to being very loyal and capable of independently fulfilling its own needs?
By Banele Rewo 18 Jan 2012 13:31
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