Results for disintermediation of mediaVision Africa [Issued by Vision Africa] Vision Africa, a full-service marketing and stakeholder research company in Namibia, is currently preparing for this year's MediaMetrics survey. Fieldwork for this national study is scheduled to start in June 2013. 20 May 2013 08:08 [Angela Quintal] The fragmentation of the media and the mind-boggling range of sources of information available to readers, from Wikipedia to Google and the social networks, have conspired to cause publishers of print media to re-evaluate their roles, much as the horse-drawn carriage industry was forced to with the arrival of the internal combustion engine. 27 Jan 2012 14:28 [Tanya Schreuder & Richard Procter] Fact: consumers hold the upper hand in how we advertise. They are the ones who are more empowered, are demanding more and are less loyal. Never before has advertising been so interesting and exciting what, with tried-and-tested traditional formulas constantly being challenged. 25 Jan 2012 14:48 [Anice Hassim] 2012 will bring fundamental tectonic shifts to the balance of power in technology choices. Many of these will be driven by the people and for the people - in 2012 the trend, literally, is your friend. Smart enterprise will embrace this change but big business will very quickly have to learn to shut up and listen to what the consumer wants. 19 Jan 2012 15:18 |
|