[2012 trends] The metaphor of the Age of Aquarius

[Gillian Rightford] Whether this year actually brings the end of the world as we know it or not, 2012 is an interesting year from an astrological point of view. 16 Jan 2012 15:35

[2012 trends] OOH - people are getting out more

[Erik Warburg] Currently, out of home (OOH) is an exciting sphere to be in. People are spending more and more time out of their homes, and there are an increasingly growing number of OOH options available to the advertiser. 16 Jan 2012 12:25

[2012 trends] To fret or not to fret?

[Gill Moodie: @grubstreetSA] If you're viewing 2012 with trepidation, you're not the only one. Most of us in the media - permanent employees and freelancers, big companies and small -know we share the same precarious boat, as innovation in technology and the rise of social networking means the way people consume media is changing fast. 11 Jan 2012 11:20

[2012 trends] With apologies to Cindy Lauper: boys and girls just wanna have fun

[Mike Abel] It's been a trying time aboard the good ship GFC (Global Financial Crisis). But like all sailors on the sea of life, if rough becomes the new normal, the seasickness begins to ebb and we can start moving away from being "bent-double" over the side of the boat and assume steadier footing through these turbulent waters. 10 Jan 2012 13:27

[2011 trends] A year for communication to shine

[Daniel Munslow] For many, 2010 did not turn out to be the great economic turnaround that everyone had hoped it would be. In fact, when you speak to many businesses - small and large alike - most agree that the economy only started to shift in the last quarter of 2010. Now, we have an exciting 2011 ahead, which by all indications so far should bring about a more prosperous economic environment. 12 Jan 2011 14:00

Primedia consolidates out of home media platforms

Unprecedented growth in South Africa's out of home advertising industry over the last 15 years has resulted in Primedia's consolidation of its out of home business units to meet current market needs. Primedia Out of Home is designed to offer advertisers cross-platform designed, out of home media solutions over six separate business units, to drill-down penetration and deliver maximum reach. The consolidation became effective on 1 May 2009. 2 Jun 2009 07:59