[2012 trends] What's up in media for 2012?

[Marion Scher] Ever since I read Faith Popcorn's Clicking in 1998 (and I can't believe you haven't read it - really?) I've been hooked on trends and how important it is not only to pay attention to what's affecting people right now but what could happen around the corner. Because you need to be around that corner, armed with what you need to reach your market. 17 Jan 2012 13:43

The hard-and-fast rules of mobile engagement

[Staff Reporter] Are smartphones the most capable, and powerful engagement tools in existence? Mobile marketers should consider integrating their applications with the mobile web in order to gather real-time information based on a "per user-level". 3 Jan 2012 09:24

[2011 trends] Year of the tablet

[Toby Shapshak] If 2010 was the year of the apps (as I wrote this time last year), then 2011 will be the year of the tablet. Last year was supposed to be the year of the tablet (after Microsoft CEO Steve Ballmer showed off an HP Slate in January) but it was really the year of the iPad. 30 Jan 2011 23:28

[2011 trends] Mobile comes into its own

[Eddie Groenewald] Mobile is now mainstream. Mobile technology has come into its own over the past few years, emerging from being a new technology to a mature one, with mobile websites (mobisites) and mobile communication being seen as mainstream channels to communicate with people. Here are some examples of this and how things will evolve in 2011 in the mobile and particularly the mobile marketing sphere. 21 Jan 2011 12:35

Unexpected music

PARIS, FRANCE: Apps provide an excellent opportunity for brands to engage with consumers on a regular basis in a non-selling relationship. The best apps provide a useful service or a diverting piece of entertainment, and the very best apps deliver a little of both. 20 Jan 2011 11:02

[2011 trends] May your forefinger be with you...

[Sue Disler] Upon entering a new decade while a mere 45 minutes away from civilisation (Cape Town) this summer, my observations of how technology has changed our lives have grown far more acute. 17 Jan 2011 14:44

[2011 trends] Social media's impact on youth marketing, media

[Bradley Maseko] Social networking and smartphones will play an all-important role in the youth marketing and media trends for 2011, as they have become part of the youth lifestyle and culture. The following trends will make it easy to see why they are and will continue to be a dominant force in the youth market for the year 2011 and beyond. 17 Jan 2011 13:27

[2011 trends] Full steam ahead in the digital world

[Luke McKend] The world of technology didn't slow down for a minute in the past year, and developments are set to continue at a fast pace in 2011. The 11 trends that I've flagged below firstly highlight some high-level predictions for what we at Google see ahead for the Internet, mobile and devices, before going a little deeper into marketing and advertising. 14 Jan 2011 13:56

[2011 trends] Key trends for digital marketing

[Diane Charton] 2011 looks set to be an exciting year for the digital marketing world, with a great deal of action likely to take place in the mobile and social media spaces. Here are a few of the trends I expect to see shaping the year ahead. 12 Jan 2011 14:31

[2011 trends] Media battle royale looms

[Gill Moodie: @grubstreetSA] Now that we're all back from holiday slaving over our hot terminals, ready - or not - for the new year, you can be forgiven for thinking that the hoo-hah last year about media freedom is a thing of the past. 11 Jan 2011 15:56

[2011 trends] The year of the app

[Louise Marsland] I'm lucky to work in an industry with some of the smartest people in the world - and get a chance to interact with many of them regularly. So, between summing up the highs and lows of 2010 for AdVantage's Year in Review, December 2010 issue and our annual special Trends issue for 2011, for our January edition, I consider myself pretty informed about what to expect this year... 11 Jan 2011 15:06

It's the year of the app, y'all

[Toby Shapshak] This will be the year of the app. Those little applications will become the dominant form of how we interact with services. 4 Jan 2010 07:45

2009 One Show Interactive jury announced

NEW YORK: Twenty eight top creative directors in the field of interactive advertising were announced as judges last week for the 2009 One Show Interactive, which celebrates the year's best in digital media and web design. 23 Feb 2009 11:27