Fact: consumers hold the upper hand in how we advertise. They are the ones who are more empowered, are demanding more and are less loyal. Never before has advertising been so interesting and exciting what, with tried-and-tested traditional formulas constantly being challenged.
By Tanya Schreuder & Richard Procter 25 Jan 2012 14:48
If 2010 could be summed up as soccer, vuvuzelas and national pride, 2011 will be all about the hard work of restoring the economy to sustainable growth, paying attention to environmental concerns and mastering the technologies that are changing the world. Here are a few trends to watch in 2011.
By Janice Spark 17 Jan 2011 15:27
The world of technology didn't slow down for a minute in the past year, and developments are set to continue at a fast pace in 2011. The 11 trends that I've flagged below firstly highlight some high-level predictions for what we at Google see ahead for the Internet, mobile and devices, before going a little deeper into marketing and advertising.
By Luke McKend 14 Jan 2011 13:56
Receive free email newsletter
Tell a friend about us